From June 3 to 5, the "First China Home Furnishing International High Quality Development (Singapore) Forum and the 8th Big Goose Award Ceremony", sponsored by the Furniture Decoration Chamber of Commerce of the All China Federation of Industry and Commerce and co organized by China Home Culture and Unintelligent Home, was held in Singapore. The purpose of this activity is to promote the sustainable growth of home brands and businesses, boost the cooperation and development of China and Singapore in the home furnishing industry, achieve the goal of mutual benefit and win-win results, and make positive contributions to the prosperity of the global home furnishing industry.
As a leading figure in China's door and window industry, Li Junhong, Chairman of Paya Doors and Windows, was invited to attend the event and won the honorary award of "2024 Annual Business Figure of China's Home Furnishing Industry" , demonstrating its contribution to the development of the industry and the power of the times model, and demonstrating the recognition of the brand strength and industry influence of Paya Doors and Windows both inside and outside the industry.
At the event site, Chairman Li Junhong, as an industry representative, participated in the theme forum of "Steering the New Sailing Fashion of Home Furnishing", and deeply discussed the current situation and future of Chinese home furnishing enterprises sailing to the sea with a group of pan home furnishing leading brands. As one of the earliest brands in the customized door and window industry, In the past 34 years, we have followed the national policy, firmly followed the "long-term road", and worked tirelessly to build a world-class Chinese door and window technology brand 。
In the face of the new economic situation in 2024, high-quality development has become the main theme of the economy in the new era, the transformation from "Made in China" to "Created in China", and the transformation of Chinese products into Chinese brands. Paya Doors and Windows has always pursued the long-term principle and firmly followed the high-end brand strategy of "user centered and value oriented" We will work together with the upstream and downstream industries and all sectors of society to accelerate the development of new quality productivity with the goal of value co creation as the high-quality development of the industry and the sustainable empowerment of people's quality of life. We will continue to realize the value popularization, value innovation, and value upgrading of doors and windows, so that "deep and comfortable" beautiful living quarters can enter more families.
As the only "national team" in the industry for three times, Big Country Brand The positive contribution of Paya Doors and Windows to promoting the development of the industry is more than that. In 2022, Paya brand will be renewed and upgraded, with the launch of a new "deep comfort" brand positioning and brand image, the launch of the "520 Super Brand Day", the release of the brand ip image "comfort", "pie" and the upgrade of the "deep comfort" space experience hall, and other brand upgrading actions, officially opening the "deep comfort" residential era.
In 2023, Paiya Shengwei will build a new standard for high-end living in the future by building a new brand value proposition of "deep comfort" first-class living class.
In 2024, Paya Doors and Windows further released the "high-end strategy 3.0" to promote the high-end of "brand, product, channel, service" and other aspects And set up a strategic alliance for high-end doors and windows, and launched the "deep comfort" doors and windows research institute, in order to meet people's aspirations for a high-quality and beautiful life.
For 34 years, Paya Doors and Windows has been focusing on user value innovation. In 2022, Paya will research and develop the CSD deep comfortable environment management system. It will focus on sound, temperature, safety, vision, moisture and control, realize the comfortable interaction between human and nature, provide users with customized comfortable life solutions, and implement the concept of "elegant and comfortable living".
In addition, through years of technological precipitation and in-depth insight into user pain points and product trends, Paya will upgrade the category of "deep comfort" doors and windows in 2023, release 5A "deep comfort" supreme technology, and provide users with a beautiful residential experience with five senses of comfort with the ultimate management of sound insulation, heat insulation, safety, aesthetics, and intelligence.
In order to accurately match the personalized needs of different living environments and different users, In terms of products, Payer launched a hierarchical and matrix 4+1 product value management system , so as to create a product matrix with rich varieties and strong camp.
Make better doors and windows for more people. At present, More than 1000 "deep comfort" space experience pavilions of Paya have spread over more than 600 cities and regions in China, with online active layout and omni channel coverage We have built mainstream e-commerce platforms, such as Tmall and JD, and mainstream new media platforms, such as Tiaoyin, video number, Xiaohongshu, Baidu, and Weibo, for continuous grass planting and drainage.
In the future, Paya Doors and Windows will continue to make efforts to contribute to the high-quality development of the industry and strive to become a world-class Chinese door and window technology brand.
Image and text source: The official official account of Paya Doors and Windows
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