Facebook houses 3.4 billion users as we speak. Out of these 71% are Gen Z and 77% are millennials – generally our top choices for customers. This means no matter which business we cater to, our audience is present on Facebook. Given this, it would be hard to perform targeted marketing with just basic analytics. …Read more
Unless you have a data-driven social media reporting strategy, posting on social media can feel like a black hole. But whether you’re running social for your employer, as a marketing agency, or as a freelancer, you will be asked to report on the results of your campaigns. Figuring out what’s working and what’s not is …Read more
There are roughly 8.1 billion people on the planet. Out of those 8.1 billion, about 3.03 billion are active Facebook users. That means more than one-third of the world uses Facebook. That’s a lot of scrolling. As of late 2023, Facebook is the most widely used social media platform in the world. Its marketing potential …Read more
Do you want to learn how to create and use monthly Facebook analytics reports? If not, you’re not alone! We don’t have to tell you that Facebook is still one of the most popular social media sites in the world. There are over 2.93 billion active users, and statistics show that this number is growing. …Read more
As any small business owner knows, marketing can be pricey. Big businesses can throw massive budgets at expensive marketing strategies, but small businesses just don’t have that luxury. Small businesses don’t have the budget for national ads, hiring celebrities, or creating flashy campaigns. So how can a small business create an achievable marketing strategy that …Read more
You still haven’t started using Facebook Analytics, have you? Could it be because you don’t understand it? Or perhaps you don’t know how to set it up in the first place. Maybe you don’t see why you should be using another Facebook analytics tool. You have Facebook Insights anyway. We totally get it. But, here’s …Read more
While 2020 may have changed our sense of style, fashion brands did not disappoint in creating fierce fashion social media campaigns. Here’s a list of the 5 best fashion social media campaigns proven by their successful results.
Creating a social media strategy takes time to research and write, but not all digital marketers have enough hours in the week. Altering existing strategies can be difficult, too. The online landscape — be it platforms or audiences — continuously changes and forces the need to refine new tactics. Download our free social media strategy …Read more
If you’re thinking about neglecting Facebook in your marketing strategy… think again! Here are some reasons to change your mind: Facebook continues to be the most used social media platform by far. Almost 75% of high-income earners use Facebook. Facebook allows for granular targeting that other platforms can’t offer. Facebook is an excellent tool for …Read more
The latest studies show that social media is the first touchpoint customers have with your brand. In fact, customers are more likely to discover your brand through social media over a search engine. So it is more important than ever to optimize your social channels to ensure you’re reaching (and engaging) your target audience. But …Read more