Do you occasionally feel confused when reviewing some seo practitioners or your own work content? Do you think: all the contents that should be paid attention to in website seo have been completed, except for Outer chain What else can I do? In particular, Baidu's algorithm was greatly adjusted in 2017, and many non quality external chains were not used as a reference for ranking. At this time, do you think: what should be done to optimize now? What else can I do without being an outside chain? Of course, for some Daniel, although in some company systems, the required time and working time can spare a lot of time for other things without delaying normal work. For example, we media and other promotional products to enhance their own brands. So, what should some confused webmasters do under the new algorithm?

Traffic ranking and brand promotion

In the past, the purpose of SEO was to rank traffic. It only pursued or obtained multiple traffic and rankings according to the assessment, and was indifferent to the brand and brand exposure. At the initial stage, the income may be relatively high, but it is not conducive to the overall promotion of the brand at the later stage.

Access to traffic

In traditional SEO, most of the traffic obtained is search engines, and the source of passive traffic is not only limited, but also uncontrollable. Among the future traffic sources, diversified traffic sources, or we media's highly praised recommendation traffic, will become the mainstream.

Content and structure of website

The previous SEO will focus on a large number of page structures and contents, which tend to meet the needs of spiders, and only to improve the ranking to obtain traffic. The future trend must be people-oriented, and websites with efficient interaction mechanisms and marketing strategies will be more able to obtain traffic and transformation.

Search ranking or related

The previous optimization rankings focused more on the search rankings on search engines. As mentioned above, such search rankings are single and have limited sources. The future search ranking is not only the ranking within the search engine, but also the ranking on various We media, such as WeChat, Zhihu and other media, will not be inferior to the source conversion of the search engine.

Brand awareness

In the past, many types of SEO key word Optimize the ranking, and pay little attention to the awareness of brand image maintenance. The future SEO, for the maintenance and establishment of brand image, will be more eruptive and promoted in different media.

Acquisition of outer chain

In the past, SEO's external chain construction may include artificial external chain, purchase and sale links, etc. To be honest, such external chains consider themselves to be the makers of online garbage. The future external chain must be the "social chain", "sharing chain" and "reputation chain" that users sincerely share.

Optimization period

The previous SEO optimization period, ranging from a few days to several months, was all about quick arrangement and quick money. In order to see the effect in the short term, we would not hesitate to cheat. It is undeniable that such people and methods will still exist in the short term, but later SEO must have a long-term operation strategy. The content depends on quality, and the effect depends on the future SEO optimization core.

The explosion of social media

Users have gradually moved from the simple stage of "searching only from search engines" to the stage of multi way query. The rapid development of social categories such as microblog and WeChat has affected the access of search engines and news to people's new and curious things. The proportion of future SEO and social promotion and optimization may be much higher than that of search engines.

Promotion and optimization are not achieved in a single setback, nor are they sure to succeed just by hard work. When you are confused, stop and reflect. Maybe you can find a more smooth and correct way.