Website construction For modern enterprises, it is a necessary way of Internet marketing, enterprise display website construction and enterprise Marketing website The construction will separate and display enterprise websites, and the dependence on different types of websites is different when users have different needs for websites. In order to attract users and improve the popularity of the website, the first goal of our website construction is to do a good job of retaining users. The website is not enough to retain users, the real-time traffic is large but the bounce rate is high, and the depth of the end user's visit is not enough to achieve the effect. For the website with reasonable internal design, rich and valuable content, users can be assured of the enterprise when they rely on and trust the website in the browsing process, and it is self-evident that the final order can be placed.

To do a good job in building enterprise marketing websites and improving user stickiness, we need to do the following:

1、 Look at problems from the perspective of users 。 If an enterprise wants to use the website to improve the conversion rate, it must analyze from the perspective of users, mainly from the perspective of what users want from the website. Generally, users like to click on the official website for in-depth understanding. Therefore, the construction of the official website must be friendly and instructive.

2、 The design of the website should be as simple as possible 。 First of all, the layout of the home page should be simpler. Secondly, the design of the official website homepage should be simple and clear. If your homepage is too rich, but only 20% is what users want, then the user experience is bound to be low.

3、 Design of column page and content page 。 If it is Station construction Corporate websites and column pages generally include: customer case analysis, design team, etc. The target users of website building enterprises are generally enterprises, so users may want to know some questions about website construction from the website. For example, you can get answers from the case analysis column on the website and find solutions.

4、 Pay attention to the construction of website content. To improve the conversion rate of the website, it is necessary to make users interested in and dependent on the website through the construction of website content. The content of the website can be analyzed from the perspective of users in terms of text and visual effects. One aspect to note is the density setting of keywords in the home page content. If there are too many keywords in the content of the website, it will be very harmful to the user experience. We can optimize the long tail keywords on the content to improve the stickiness of the website.

5、 Pay attention to the construction of details 。 It mainly refers to the aesthetic treatment of the website, including column design, color matching and content design, and even the optimization of the use of website content pictures.

6、 Find one that is highly technical Build website A network company with good technology 。 Completing website production through tedious code writing, however, high website construction costs and long construction time will directly affect the rapid use of the company's website. Moreover, the beauty of the website is not necessarily what the company needs, and changes will take some time, and the operation guidance and operation of the website in the later stage will be a series of problems

To do a good job of website page design to attract users, you need to consider:

1、 Users will be attracted by the design and guided by the content 。 Professional usability always focuses on how much time users spend getting the information they need. No matter for content, link, key operation or form design, design is never an obstacle, it is a bridge to communicate with users.

2、 Users need clear navigation 。 Navigation is very important. It can show the content of the website simply and clearly, and it is also the integration of various elements that website designers want to show.

3、 Navigation must have strong visibility in the website, so that users can clearly know where they are and how to achieve their goals. But how to make the navigation easy to find and independent of the content, so that users can focus more on the content information also needs to be considered.

The best way for a website is to improve the quality of the website through the construction of enterprise website, and consider the needs of users from the perspective of website value. Shenzhen website construction company is professional in user needs and website marketing SEO optimization Team operation, do a good job of enterprise product, enterprise brand, enterprise value marketing for users, one-on-one whole process planning, PC terminal, mobile terminal, WeChat and other platforms make it easy for you to deal with.