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How to optimize the website SEO

Enterprise station building Two wrong practices of

 How to do a good job of website SEO and optimize website operation

1. The website page is very beautiful, or simple, or atmospheric. In fact, because there is no SEO element in such websites, they are usually made for their insiders to see. Because there is no ranking, most other customers cannot see them. Only ordinary users are considered, SEO and search engine are not considered.

2. Website key word The ranking is good, but the interface presented to users is really unattractive. Only consider search engine friendliness, not ordinary users.

A person who doesn't pay attention to SEO Station construction company No matter how beautiful the website is, it is useless. For enterprise websites, the real prospective customers are all from search engines. If your website is no more beautiful and beautiful, but it is not friendly to search engines at all, and has no ranking in Baidu, Haosou, Sogou and other search engines, then your website is really a decoration. Real seo Station construction It can also realize various special effects of the website and make your website perfect, but the key point is to always pay attention to the search engine friendliness in the design process, and make sure that the website is designed from the root to be more conducive to the search engine capture. Here are a few simple points:

1. Url format. Try to be as short as possible. Practice has proved that shorter url format is more conducive to search engine inclusion.

2. The website foreground should be pure static. Although search engines do not treat static pages and dynamic pages differently in essence, practice tells us that static pages have smaller requests to the server, faster response speed, and are naturally more friendly to search engine crawlers.

3. JS and CSS scripts should be as concise as possible. Although it is impossible for the general web design to make the size of the web page exceed 200KB, the implementation of some special effects may make the script file very bloated. At this time, it is necessary to learn to simplify and compress the script file to control the size of the entire page.

4. Processing of error pages. The error page must not directly return dead links. It is necessary to reasonably design the error page to make it more friendly to search engines and visitors.

5. Reasonable application of H label. Although search engines no longer distinguish the focus of web content according to the H tag of web pages, to a certain extent, the reasonable application of H tag will help to improve the ranking of search engines.

6. TDK label processing. Although this is the most basic content in SEO knowledge, many website designers do not pay attention to it, and it is easy to ignore it. We must ensure that every page TDK is independent content, because the text content that search engines need to recognize first is TDK. If the TDK setting is unreasonable (especially the TDK of all site pages is the same) It will have a great negative impact on search engine ranking.

7. Breadcrumb navigation. This is a place that many websites will ignore when designing websites. In fact, breadcrumb navigation has always played a very important role in SEO. You must set breadcrumb navigation reasonably.

8. Site anchor text link. This is the key point of SEO optimization on the site. Too few anchor texts on the site are not conducive to search engine crawlers finding and grabbing more pages on the site. The anchor texts on the site are too dense and easy to be regarded as deliberately optimized by search engines, so this degree should be grasped.

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