Born in the era of rapid economic development, more corporate websites choose to do Marketing website The website has no marketing, and everything is equal to zero. So today, let's talk about the characteristics of marketing websites?

1. Marketing function

The most common practice of traditional websites is to display information, which lacks highlights and marketing elements. At present, the aesthetic standards of contemporary people are based solely on Website construction Let's talk about it. More people like high-end, atmospheric and fashionable websites with a sense of design. The marketing website is just the same. Generally speaking, the design is novel, fashionable, with a strong sense of theme, and has a strong sense of marketing. It is a label given by the public to the marketing website. Marketing websites will also use some catchy advertising language, which makes people want to consult. In addition, marketing websites have more powerful marketing functions, such as online customer service, customer service hotline, event promotion, enterprise electronic map, enterprise email, etc., which contribute to the sales performance of enterprises.

2.SEO

SEO is also a must for marketing websites. With good websites and good products, more potential customers will see it next. The purpose of SEO is to make enterprise websites rank high. The optimization content of marketing websites mainly includes: title optimization, content optimization key word Optimization, content update rate, content originality, etc.

3. Focus on user experience

Compared with common traditional websites, marketing websites pay more attention to user experience, which can be reflected in the website's access speed, content writing, credibility display, contact information, design style, etc. Follow the user's sense of experience, and start from the customer's perspective.