The difference between search advertising and information flow advertising
Introduction to Today's Headline Information Flow Advertising
Chapter 1: What is information flow advertising?
Session 1-1: Please join the learning community of this course
(00 min 35 s)
Session 1-2: Definition and characteristics of information flow advertising
(01min 53s)
Lesson 1-3: Development and market share of information flow advertising
(02min 37s)
Session 1-4: Difference between SEM/information flow advertising/DSP/alliance advertising
(02min 36s)
Lesson 1-5: Four types of information flow advertising platform
(01min 56s)
Session 1-6: Common Terms of Information Flow Advertising
(03min 40s)
Session 1-7: Today's Headline Account Opening Introduction
(01min 26s)
Sessions 1-8: Free account background application process
(01min 04s)
Session 1-9: Information flow advertising crowd portrait analysis
(17:29)
Lesson 1-10: Features of Massive Engine Platform
(05min 10s)
Lesson 1-11: Concept and characteristics of intelligent bidding
(01min 55s)
Sessions 1-12: Headline algorithm mechanism and ECPM formula
(03min 56s)
Lesson 1-13: Huge Engine OCPM Compensation Mechanism
(05:30)
Sessions 1-14: Preparation before launching the account
(11 minutes and 11 seconds)
Chapter 2: Basic information flow advertising knowledge
Lesson 2-1: The importance of reasonable account establishment
(01min 21s)
Session 2-2: Overview of account structure of huge engine
(01 min 00 s)
Lesson 2-3: Common building dimensions of advertising group
(07min 08s)
Session 2-4: Common building dimensions of promotion plan
(05:43s)
Sessions 2-5: Advertising group/plan naming rules are important
(02min 42s)
Session 2-6: Building Dimensions of Different Budget Accounts
(13min 11s)
Session 2-7: How to choose brand awareness, user intention and action transformation?
(02min 47s)
Session 2-8: Analysis of the orientation of today's headlines
(13 minutes and 32 seconds)
Session 2-9: Selection of bidding methods and automatic bidding
(06:26s)
Chapter 3: Creative Writing Skills of Information Flow Advertising
Session 3-1: Presentation Form of Information Flow Creativity
(01min 12s)
Session 3-2: The role of information flow advertising creativity
(00 min 51 s)
Session 3-3: Material types supported by massive engine advertising space
(03min 35s)
Session 3-4: High quality copywriting routine
(08:02)
Lesson 3-5: Practical video planning methods
(03min 05s)
Lesson 3-6: How to distinguish between good and bad creativity
(00 min 55 s)
Session 3-7: Creative Styles and Programmed Creativity
(06min 45s)
Session 3-8: Creative Classification and Creative Label Selection
(02min 22s)
Chapter 4: Building a reasonable account structure from 0
Session 4-1: How to log in to the background of the huge engine?
(01 min 00 s)
Session 4-2: Huge Engine - Overview of Home Page and Promotion Management Page
(04min 11s)
Session 4-3: practical demonstration: three steps of information flow advertising
(21min 38s)
Session 4-4: Massive Engine - Practice of Advertising Group Construction
(01min 34s)
Session 4-5: Massive Engine - Plan Building Practice
(13:31s)
Session 4-6: Massive Engine - Creative Building Practice
(09:01s)
Chapter 5: How to Play the Headline/Treble Search Advertising
Session 5-1: Differences between search advertising and information flow advertising
(01 min 00 s)
Session 5-2: Why do you want to make headline search ads
(01min 05s)
Session 5-3: Display logic and style classification of search advertising
(02min 05s)
Session 5-4: Introduction to Search Advertising Account Structure
(01min 49s)
Session 5-5: How to put search ads
(01min 28s)
Lesson 5-6: How to expand and segment words
(03 minutes and 30 seconds)
Session 5-7: keyword matching and bidding method selection
(05min 51s)
Sessions 5-8: Setting of negative keywords
(01min 42s)
Session 5-9: Creativity setting and creativity sub chain
(02min 39s)
Sessions 5-10: Headline Search Account Building Practice
(11 minutes and 58 seconds)
Session 5-11: Keyword Report&Search Word Report
(02min 34s)
Chapter 6: Massive engine account optimization and common problems
Session 6-1: Production of information flow data statistics table
(04:31s)
Session 6-2: Daily workflow of information flow optimizer
(02min 09s)
Session 6-3: How to take over the old account
(03min 22s)
Session 6-4: Why should we plan more?
How to plan more?
(02min 46s)
Session 6-5: How to judge whether a plan continues to be launched?
(01 min 00 s)
Session 6-6: How to measure from old materials
(01min 19s)
Session 6-7: AB Test Methods and Skills
(03min 34s)
Sessions 6-8: Key points of feeding information flow
(03min 43s)
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The difference between search advertising and information flow advertising
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Chapter 1: What is information flow advertising?
one point one
Please join the learning community of this course
00 min 35 s
one point two
Definition and characteristics of information flow advertising
01min 53s
one point three
Development and market share of information flow advertising
02min 37s
one point four
Differences between SEM/information flow advertising/DSP/alliance advertising
02min 36s
one point five
Four types of information flow advertising platforms
01min 56s
one point six
Common terms of information flow advertising
03min 40s
one point seven
Today's Headline Account Opening Introduction
01min 26s
one point eight
Free account background application process
01min 04s
one point nine
Information flow advertising crowd portrait analysis
17min 29s
one point one zero
Features of Massive Engine Platform
05min 10s
one point one one
Smart Bidding Concepts and Features
01min 55s
one point one two
Headline algorithm mechanism and ECPM formula
03min 56s
one point one three
Huge engine OCPM compensation mechanism
05min 30s
one point one four
Preparations before launching the account
11 minutes and 11 seconds
Chapter 2: Basic knowledge of information flow advertising
two point one
Importance of reasonable account establishment
01min 21s
two point two
Overview of huge engine account structure
01min 00s
two point three
Common building dimensions of advertising group
07min 08s
two point four
Common building dimensions of promotion plan
05:43s
two point five
Advertising group/plan naming rules are important
02min 42s
two point six
Building dimensions of different budget accounts
13min 11s
two point seven
How to choose brand awareness, user intention and action transformation?
02min 47s
two point eight
Analysis of today's headline advertising orientation
13min 32s
two point nine
Selection of bidding method and automatic bidding
06min 26s
Chapter 3: Creative Writing Skills of Information Flow Advertising
three point one
Presentation form of information flow creativity
01min 12s
three point two
The role of information flow advertising creativity
00 min 51 s
three point three
The material types supported by the massive engine advertising space
03min 35s
three point four
High quality copywriting routine
08:02s
three point five
Practical video planning method
03min 05s
three point six
How to distinguish between good and bad creativity
00 min 55 s
three point seven
Creative style and procedural creativity
06min 45s
three point eight
Creative classification and creative label selection
02min 22s
Chapter 4: Building a reasonable account structure from 0
four point one
How to log in to the background of the huge engine?
01min 00s
four point two
Huge engine - overview of home page and promotion management page
04min 11s
four point three
Practical demonstration: 3-step information flow advertising
21min 38s
four point four
Massive Engine - Advertising Group Construction Practice
01min 34s
four point five
Massive Engine - Plan Building Practice
13min 31s
four point six
Massive Engine - Creative Building Practice
09:01s
Chapter 5: How to Play the Headline/Treble Search Advertising
five point one
The difference between search advertising and information flow advertising
01min 00s
five point two
Why do headline search ads
01min 05s
five point three
Display logic and style classification of search ads
02min 05s
five point four
Introduction to search advertising account structure
01min 49s
five point five
How to put search ads
01min 28s
five point six
How to expand and segment words
03min 30s
five point seven
Keyword matching and bidding method selection
05min 51s
five point eight
Negative keyword setting
01min 42s
five point nine
Creative setting and creative sub chain
02min 39s
five point one zero
Headline Search Account Building Practice
11min 58s
five point one one
Keyword Report&Search Word Report
02min 34s
Chapter 6: Massive Engine Account Optimization and FAQs
six point one
Production of information flow data statistical table
04:31s
six point two
Daily workflow of information flow optimizer
02min 09s
six point three
How to take over the old account
03min 22s
six point four
Why plan more?
How to plan more?
02min 46s
six point five
How to determine whether a plan will continue to be launched?
01min 00s
six point six
How to measure in the old materials
01min 19s
six point seven
AB test methods and techniques
03min 34s
six point eight
Key points of feeding information flow
03min 43s