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Chapter 1: What is information flow advertising? -
Session 1-1: Please join the learning community of this course (00 min 35 s) -
Session 1-2: Definition and characteristics of information flow advertising (01min 53s) -
Lesson 1-3: Development and market share of information flow advertising (02min 37s) -
Session 1-4: Difference between SEM/information flow advertising/DSP/alliance advertising (02min 36s) -
Lesson 1-5: Four types of information flow advertising platform (01min 56s) -
Session 1-6: Common Terms of Information Flow Advertising (03min 40s) -
Session 1-7: Today's Headline Account Opening Introduction (01min 26s) -
Sessions 1-8: Free account background application process (01min 04s) -
Session 1-9: Information flow advertising crowd portrait analysis (17:29) -
Lesson 1-10: Features of Massive Engine Platform (05min 10s) -
Lesson 1-11: Concept and characteristics of intelligent bidding (01min 55s) -
Sessions 1-12: Headline algorithm mechanism and ECPM formula (03min 56s) -
Lesson 1-13: Huge Engine OCPM Compensation Mechanism (05:30) -
Sessions 1-14: Preparation before launching the account (11 minutes and 11 seconds) -
Chapter 2: Basic information flow advertising knowledge -
Lesson 2-1: The importance of reasonable account establishment (01min 21s) -
Session 2-2: Overview of account structure of huge engine (01 min 00 s) -
Lesson 2-3: Common building dimensions of advertising group (07min 08s) -
Session 2-4: Common building dimensions of promotion plan (05:43s) -
Sessions 2-5: Advertising group/plan naming rules are important (02min 42s) -
Session 2-6: Building Dimensions of Different Budget Accounts (13min 11s) -
Session 2-7: How to choose brand awareness, user intention and action transformation? (02min 47s) -
Session 2-8: Analysis of the orientation of today's headlines (13 minutes and 32 seconds) -
Session 2-9: Selection of bidding methods and automatic bidding (06:26s) -
Chapter 3: Creative Writing Skills of Information Flow Advertising -
Session 3-1: Presentation Form of Information Flow Creativity (01min 12s) -
Session 3-2: The role of information flow advertising creativity (00 min 51 s) -
Session 3-3: Material types supported by massive engine advertising space (03min 35s) -
Session 3-4: High quality copywriting routine (08:02) -
Lesson 3-5: Practical video planning methods (03min 05s) -
Lesson 3-6: How to distinguish between good and bad creativity (00 min 55 s) -
Session 3-7: Creative Styles and Programmed Creativity (06min 45s) -
Session 3-8: Creative Classification and Creative Label Selection (02min 22s) -
Chapter 4: Building a reasonable account structure from 0 -
Session 4-1: How to log in to the background of the huge engine? (01 min 00 s) -
Session 4-2: Huge Engine - Overview of Home Page and Promotion Management Page (04min 11s) -
Session 4-3: practical demonstration: three steps of information flow advertising (21min 38s) -
Session 4-4: Massive Engine - Practice of Advertising Group Construction (01min 34s) -
Session 4-5: Massive Engine - Plan Building Practice (13:31s) -
Session 4-6: Massive Engine - Creative Building Practice (09:01s) -
Chapter 5: How to Play the Headline/Treble Search Advertising -
Session 5-1: Differences between search advertising and information flow advertising (01 min 00 s) -
Session 5-2: Why do you want to make headline search ads (01min 05s) -
Session 5-3: Display logic and style classification of search advertising (02min 05s) -
Session 5-4: Introduction to Search Advertising Account Structure (01min 49s) -
Session 5-5: How to put search ads (01min 28s) -
Lesson 5-6: How to expand and segment words (03 minutes and 30 seconds) -
Session 5-7: keyword matching and bidding method selection (05min 51s) -
Sessions 5-8: Setting of negative keywords (01min 42s) -
Session 5-9: Creativity setting and creativity sub chain (02min 39s) -
Sessions 5-10: Headline Search Account Building Practice (11 minutes and 58 seconds) -
Session 5-11: Keyword Report&Search Word Report (02min 34s) -
Chapter 6: Massive engine account optimization and common problems -
Session 6-1: Production of information flow data statistics table (04:31s) -
Session 6-2: Daily workflow of information flow optimizer (02min 09s) -
Session 6-3: How to take over the old account (03min 22s) -
Session 6-4: Why should we plan more? How to plan more? (02min 46s) -
Session 6-5: How to judge whether a plan continues to be launched? (01 min 00 s) -
Session 6-6: How to measure from old materials (01min 19s) -
Session 6-7: AB Test Methods and Skills (03min 34s) -
Sessions 6-8: Key points of feeding information flow (03min 43s)