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Chapter 1: Jack Taobao Tmall Encyclopedia [Introduction] (updated to the new version) -
1.1: Please join the learning community of this course -
1.2: [Free audition] Introduction to the advanced operation practice vip system strengthening class of Taobao Tmall -
1.3: [Free Trial] Tmall Taobao System Class Primary Operation Learning Plan -
1.4: [Free audition] Tmall novice Xiaobai's thought logic map of quickly earning the first bucket of gold -
1.5: [Audition] Section 4: Orders break 200 per day in 10 days - what can be achieved by practical operation of this course -
1.6: [Audition] Orders break 800 per day in 30 days - what effect will it have after learning this course -
1.7: The mentality of small and medium-sized sellers to start Taobao stores -
1.8: Late stage of the store - five elements required for Taobao to become bigger and stronger -
1.9: [Updated on August 4, 21] Novice Tmall Store - how to operate -
Chapter 2: Jack Taobao Tmall Encyclopedia | [Basic Operation] (updated to the new version) -
2.1: Detailed steps for super simple novice free store opening -
2.2: Get familiar with Taobao workbench in 5 minutes to improve work efficiency by 80% -
2.3: Improve the settings of small stores - quick access to platform support -
2.4: Quickly set the store's basic address library - don't lose points here -
2.5: Specify the setting method of freight template to make more profits -
2.6: Management and operation methods of orderly management of background picture materials -
2.7: Home decoration method of fast store suitable for small sellers -
2.8: Quick setting of store classification helps customers find treasures quickly -
2.9: The launch of multiple Alipay methods helps the rapid growth of popular funds -
2.10: How to apply for printing electronic face sheets in the store background -
2.11: Clear division of labor - how to give proper permissions to operation sub accounts -
2.12: Customer service sub account permission notes and diffluence settings -
2.13: Artist sub account permission setting - maximum benefit -
2.14: How to perform real name verification when creating sub accounts -
2.15: Novice must install common plug-ins to improve efficiency -
2.16: Avoid punishment. This trick teaches you how to do self inspection of stores -
2.17: Comprehensive analysis of complaints about official functions of Taobao -
2.18: How to use Alibaba's official image protection tool in eight years -
2.19: You must be able to use this tool - Alibaba Vientiane and manual customer service -
2.20: Learning objectives and summary of basic operation -
Chapter 3: Jack Taobao Tmall Encyclopedia | [Selection Supply] (updated to the new version) -
3.1: What are standard, non-standard and semi standard products? -
3.2: How much working capital should be prepared in the early stage of operating Taobao stores -
3.3: Good timing, good location and harmonious people - how to choose products for beginners with their own advantages -
3.4: 8 general direction - selecting good blue ocean products with business advisors -
3.5: The standard selection process avoids these minefields, saving you tens of thousands -
3.6: The source of self owned products must be confirmed by market research -
3.7: Analyze whether the operation can be carried out at the product advantage level -
3.8: Common sourcing channels and online wholesale websites -
3.9:1688 How to find high-quality suppliers and chat about problems -
3.10: Alibaba Index selects items to view the key attributes of the items and follow them -
3.11: Xiaobai can also use the through train to see the products in off peak season for free -
3.12: The most accurate way to find the best money - business consultant market selection -
3.13: Several ideas How to plan and layout the products of the whole store in the early stage -
3.14: How do novices judge whether a category is blue ocean -
3.15: Learning objectives and suggestions in the supply chain stage -
Chapter 4: Jack Taobao Tmall Encyclopedia [Golden Title] (updated to the new version) -
4.1: Detailed explanation of algorithm rules for Taobao search traffic and title -
4.2: Make headlines for general categories (1) Find core keywords -
4.3: Make headings for general categories (2) Judge true and false words -
4.4: Make headings for general categories (3) Selected data in four dimensions -
4.5: Headings of the main categories (4) Gold words for screening data -
4.6: Heading of general categories (5) Notes on combining titles -
4.7: Heading of general categories (6) Heading method of major merchants combination -
4.8: Make headlines for subcategories (1) Find core keywords -
4.9: Make headings for subcategories (2) Judge true and false words -
4.10: Sub category as title (3) Four dimensional combination of certain data -
4.11: Sub category as title (4) What to do if the combination of title words is not enough -
4.12: Time of general optimization title and optimization method -
4.13: Summary of learning objectives and key points of big and small categories in the title stage -
Chapter 5: Jack Taobao Tmall Encyclopedia | [Pricing Strategy] (updated to the new version) -
5.1: Pricing ideas for popular items - pricing determines the competitive market -
5.2: How to analyze the price that most buyers can accept -
5.3: How to price above competitors' prices -
5.4: How to deal with the price war of industry leaders -
5.5: High level play - open up the market in the market price gap -
5.6: How to deal with pricing details that must be seen by novices -
5.7: Reasonable pricing will determine the future profit and ease of work -
Chapter 6: Jack Taobao Tmall Encyclopedia | [SKU Layout] (updated to the new version) -
6.1: Look for industry trends - easily layout SKUs to improve the conversion rate of popular products -
6.2: SKU naming - a wonderful design to double your single product conversion -
6.3: Critical points that cannot be ignored - Planning and design of SKU diagram -
6.4: Magic SKU optimization, taking off with one simple step of conversion rate -
6.5: Hunger marketing is not outdated anywhere - SKU can still play like this -
6.6: Summary of learning objectives and key points in SKU layout stage -
Chapter 7: Jack Taobao Tmall Encyclopedia | [Master Map Planning] (updated to the new version) -
7.1: Detailed explanation of the algorithm rules that the main graph affects traffic bursts -
7.2: A change of angle or element will greatly increase the click rate -
7.3: Two types of copywriting match make your main image click rate exceed that of peers -
7.4: Detailed explanation of the four composition methods with the highest click rate in the industry -
7.5: A table to teach you how to plan a perfect landing with high click rate -
7.6: To surpass, one must imitate first, which makes the opponent feel painful to copy -
7.7: How to replace the security picture when the main picture needs to be replaced for later optimization -
7.8:5 Sorting routes of 5 main charts, solving the problem of more than 60% of the turnover rate of Babies -
7.9: Summary of learning objectives and key points at the planning stage of the main map -
Chapter 8: Jack Taobao Tmall Encyclopedia | [Video Expression] (updated to the new version) -
8.1: Video script style and planning idea of the main picture -
8.2: Uploading method of main picture video and after-sales video -
Chapter 9: Jack Taobao Tmall Encyclopedia | [Long Graph Logic] (updated to the new version) -
9.1: Layout logic strategy of 5 vertical composition drawings of standard/semi standard category -
9.2: Five vertical composition logic of non-standard items -
Chapter 10: Jack Taobao Tmall Encyclopedia [Detailed Planning] (updated to the new version) -
10.1: Details and complete structure of standard, semi standard and non-standard products -
10.2: How to survey peer's details page expression -
10.3: How do small and medium-sized sellers dig deep selling points -
10.4: Why is the simpler the detail page, the higher the transaction? -
10.5: How to plan the detailed page of simplified typesetting design -
10.6: Expression logic of several popular details pages -
10.7: Change details sharp weapon - comprehensive analysis of the use of magic pen -
10.8: How to add guide pictures to detail pages in batches with magic pen -
Chapter 11: Jack Taobao Tmall Encyclopedia | [Marketing Activities] (updated to the new version) -
11.1: A core principle of marketing activity planning -
11.2: How to save money by ordering marketing tools for small sellers -
11.3: Single product marketing tool - store treasure setting method -
11.4: SKU marketing tool - coupon setting method -
11.5: Single product marketing tool - setting method of Single Treasure -
11.6: Single product marketing tool - how to set up the matching treasure -
11.7: General marketing tool combination method for official large-scale events -
11.8: Three stage standard expression of marketing activities for individual product details -
Chapter 12: The encyclopedia of Jack Taobao Tmall | [Gao Quan goes on sale] (updated to the new version) -
12.1: Novice must learn the influential factors of high power and re launching baby -
12.2: Controlling the proportion of main business - improving the score of store stability -
12.3: Impact of novice store level on data and quick promotion method -
12.4: How can black technology quickly improve the level of stores - safe and fast -
12.5: DSR score introduction, impact on traffic and improvement methods -
12.6: Quick launch of multiple equity services to increase exposure weight of single products -
12.7: Open freight insurance to solve customers' worries about purchasing -
12.8: Basic settings and upgraded playing methods of charity baby -
12.9: What is the dynamic sales rate? What impact does it have on small sellers -
12.10: Don't ruin the business of your shop because of one Internet cable -
12.11: [Important] If this step is wrong, all subsequent operations will be wasted! -
12.12:12 Newbie must pay attention to the best price on the shelf baby skills -
Chapter 13: Jack Taobao Tmall Encyclopedia | [Special Operations] (updated to the new version) -
13.1: Detailed explanation of core assessment principles of free search traffic -
13.2: Output model and population model assessment of traffic -
13.3: Explanation of new double helix principle and real-time weight -
13.4: Preparations required before special operations -
13.5: What keywords should be selected before, during and after the operation -
13.6: The table shows how to arrange the unit quantity in the whole special operation process -
13.7: Don't pay attention to these points. The whole link is directly operated in white -
13.8: Play well with these four lines - the detonator is as simple as breathing -
Chapter 14: Jack Taobao Tmall Encyclopedia | [Intrepid Evaluation] (updated to the new version) -
14.1: What's the role of the first 15 heart attack evaluations in the early stage of the baby -
14.2: Triple the conversion of your single product - Selling point strategy of aggressive evaluation -
14.3: Triple your single product conversion - weight guiding strategy of aggressive evaluation -
14.4: Triple your product conversion - crowd strategy of aggressive evaluation -
14.5: Triple the conversion of your single product - Marketing strategy of aggressive evaluation -
14.6: Triple the conversion of your single product - by taking advantage of the aggressive evaluation -
14.7: Triple your single product conversion - Market strategy of aggressive evaluation -
14.8: Triple the conversion of your single product - scene strategy of aggressive evaluation -
14.9: Triple your product conversion - emotional strategy of aggressive evaluation -
14.10: Triple the conversion of your single product - like strategy of aggressive evaluation -
14.11: Triple the conversion of your single product - the label strategy of aggressive evaluation -
14.12: Triple the conversion of your single product - Drawing skills of aggressive evaluation -
14.13: Triple the conversion of your single product - review strategy of aggressive evaluation -
14.14: Novice really can't write their own evaluation methods -
14.15: Normal standard solution process in case of medium and poor evaluation -
14.16: Yangtao Buyers Show - Let customers see the comments you want them to see -
14.17: The black technology usage of evaluation management is easy to use in Jianghu emergency -
14.18: How to solve the problem of how to reduce losses when the bad comments in the praise are in the front -
Chapter 15: Jack Taobao Tmall Encyclopedia | [Pre sales and After sales] (updated to the new version) -
15.1: Why is customer service as important as operation -
15.2: Customer service Wangwang quick phrase setting significantly saves response time -
15.3: Teach you the method of automatic payment reminder and automatic order verification in one minute -
15.4: Greeting message setting and automatic association question setting -
15.5: Several important details of high transformation gold medal customer service development -
15.6: How can customer service find a customer to modify a negative comment -
15.7: The trump card of expediting payment - greatly improve customer conversion rate -
15.8: How to deal with customers who are greedy and cheap -
15.9: How to respond skillfully to the buyer's counteroffer -
15.10: How to make reminders when the buyer does not pay -
15.11: taboo vocabulary setting for customer service chat - to avoid illegal deduction of points at this point -
15.12: Methods of customer service handover before and after sales -
15.13: Complete operation process of after-sales return -
15.14: How to reduce the quality refund rate of popular money connection -
15.15: How to reduce the refund processing time of the store -
15.16: Psychological quality required for after-sales customer service -
Chapter 16: Jack Taobao Tmall Encyclopedia | [Data Control] (updated to the new version) -
16.1: Real time overview of business staff and interpretation of store overview data -
16.2: Business counselors skillfully use the operation window to analyze the gross profit of stores and decode the overall market -
16.3: Business staff service window consultation rate and analysis of basic billboards of stores -
16.4: How does the boss know about the operation of the store through business staff -
16.5: Operation window traffic Kanban analysis product traffic and optimization layout -
16.6: Business counselors transform Kanban analysis, optimization and screening of potential explosive funds -
16.7: Optimize in store activities to increase sales through customer list Kanban analysis -
16.8: Business staff operation Kanban evaluation and competitive intelligence industry ranking analysis -
16.9: Real time live broadcast of real-time overview for business staff -
16.10: Business staff real-time source suggestions on the use of through trains and flow structure -
16.11: The role of the real-time list of business consultants in the optimization process of sales promotion -
16.12: Real time visitors of business consultants help to create a smart Bu list -
16.13: Business staff traffic Vertical and horizontal traffic Kanban traffic path Customer portrait interpretation -
16.14: Business staff flow vertical and horizontal analysis of the source of popular goods -
16.15: Analysis of macro monitoring data of business staff category compass -
16.16: Decoding the X-curve model of 360 hit products of business staff -
16.17: Business Counselor Product Diagnosis Solves the Skip Rate Problem on the Detail Page -
16.18: Business staff transaction analysis, calculation of sales commission and optimization of subcategories -
16.19: Explanation of the five dimensions of the content analysis of the overall diagnosis of the business staff -
16.20: Usage of business advisor content planning channel recommendation and talent recommendation -
16.21: Business staff content delivery effect data and V task effect data feedback -
16.22: Business Counselor Service Insight Core Monitoring Section Quality Control Data Screening Baby -
16.23: Business staff service insight physical examination diagnosis to understand the basic score of the store -
16.24: Detailed data display of rights protection and evaluation of business staff after-sales service section -
16.25: Data feedback of four major marketing tools for business staff marketing analysis -
16.26: Business staff logistics analysis, comprehensive analysis and optimization of logistics score -
16.27: Explanation of manual information flow and multi business data in the business advisory business area -
16.28: How to make data analysis report quickly through business staff -
16.29: Business staff officer's common function ordering and conversion tool downloading and installation -
16.30: Business counselor Market insight Main role of market monitoring board -
16.31: Business staff, market market and market ranking, mining blue ocean categories -
16.32: Mining precise words and blue ocean categories of products through business staff search insight -
16.33: Professional market insight, customer group insight, industry consumer profile -
16.34: Professional market insight opportunity insight to understand the industry's hot selling attributes and portfolio -
16.35: Learn about store problems Self diagnosis of single products without flow problems -
16.36: Single product search traffic of self diagnosis of store problems declines -
16.37: Learn how to ask the self diagnosis question of the store about the single product search flow -
16.38: Learn how to self diagnose problems in stores, and the flow of through cars declines -
16.39: Self diagnosis of the problem of learning store conversion rate has not been converted -
16.40: The conversion rate of self diagnosis of learned stores suddenly declined -
16.41: The conversion rate of self diagnosis of learned stores continued to decline -
16.42: Learn how to diagnose store problems by self diagnosis of store product layout -
16.43: Learn three ideas of self diagnosis of store problems to break through the bottleneck of traffic -
16.44: Positioning attack - attack on competitors' stores in an all-round way through business consultants -
16.45: Precise Sniper - High click rate divine plan through business staff -
16.46: Positioning Golden Words - Digging Words from Peers through Competitive Product Analysis of Business Staff -
16.47: Stealing the beam and changing the pillar to find the right category through business staff -
16.48: Understand the daily marketing changes of competitors through business staff -
Chapter 17: Jack Taobao Tmall Encyclopedia | [New version of the through train] (updated to the new version) -
17.1: Can novices drive through trains with zero foundation? -
17.2: What is the role of novices driving through trains -
17.3: Novice Begins to Know the Through Train -
17.4: Weighting principle of through train for beginners -
17.5: Understanding of the entrance and background of the new direct train -
17.6: Understanding of the two delivery modes of through trains -
17.7: Difference in daily limit setting of new direct train -
17.8: Setting method of new version of through train launching platform -
17.9: Regional setting mode for launching new direct trains -
17.10: Setting method for release time of new direct train -
17.11: Exclusive compilation of private Cheshen word bank -
17.12: Demonstration and establishment of standard promotion plan -
17.13: Practice demonstration and establishment of intelligent promotion plan -
17.14: How to reasonably adjust the bid for each keyword -
17.15: Reasonable allocation of intelligent bidding for new version of through train -
17.16: Introduction to the quality score of the new version of through train -
17.17: Influencing factors and improvement of the quality score of the new version of through train -
17.18: Scoring method for the quality of new through trains -
17.19: How to score 10 points quickly for the quality of the new version of through train -
17.20: 10 points for quality, why is the deduction more expensive -
17.21: Tips for making car maps with super high click rate -
17.22: The new version of the through car black technology looks at the competitor's car map -
17.23: Super practical selection tool for new version of through train -
17.24: Other uses of the new version of through train flow analysis -
17.25: How to correct the label of store crowd with the new version of through train -
17.26: Specific operation of the new version of through train for crowd pulling -
17.27: Main diagram test method of new version of through train standard plan -
17.28: Payment measurement of the new version of through train standard plan -
17.29: Mapping operation of new version through train intelligent plan -
17.30: Payment measurement operation of the new version of through train intelligent plan -
17.31: How to operate the test population with the new version of the through train -
17.32: Correct opening posture of new through train report -
17.33: How to calculate the ROI profit and loss of the new direct train -
17.34: Overall baby optimization of through train to improve ROI -
17.35: Optimization of quota and time on the day when the through train improves ROI -
17.36: Regional optimization of direct train to improve ROI -
17.37: keyword optimization for through train to improve ROI -
17.38: Crowd optimization for direct train to improve ROI -
17.39: The principle and basis of the new version of through car price dragging -
17.40: New version of through train standard plan price dragging operation -
17.41: New version of through train intelligent plan price dragging operation -
17.42: [Updated on August 3, 21] AI intelligent launch - how to establish a simple and crude high production plan -
17.43: [Updated on August 3, 21] Full explanation of the new version of the through train page and function update -
17.44: [Updated on August 3, 21] AI intelligent launch - men's wear practice case - breaking harvest scene -
17.45: [Updated on August 4, 21] [Optimization case] Men's wear category through car hit the top PPC 40 cents, put into production 7 -
Chapter 18: Jack Taobao Tmall Encyclopedia | [Super Recommendation] (updated to the new version) -
18.1: Introduction to Super Recommended Novice Xiaobai and Its Interface -
18.2: Introduction to three main promotion methods of super recommendation -
18.3: Three promotion methods of super recommended products -
18.4: Practice and explain the operation of new product promotion plan of super recommendation (1) -
18.5: Practice and explain the operation of new product promotion plan of super recommendation (2) -
18.6: Practice and explain the operation of new product promotion plan of super recommendation (3) -
18.7: Practice and explain the operation of the plan of selling new products for super recommendation (1) -
18.8: Practice and explain the operation of the plan to promote new products of super recommended products (2) -
18.9: Practice and explain the operation of the plan to promote new products of super recommended products (3) -
18.10: Practical explanation of super recommended user-defined plan operation (1) -
18.11: Customized promotion - introduction of new crowd and harvesting crowd -
18.12: Customized promotion plan Notes on harvesting and crowd recruitment plan -
18.13: Practical explanation of super recommended user-defined plan operation (2) -
18.14: Practical explanation of self defined promotion of super recommendation (3) -
18.15: Promotion mode with less competition - super recommended graphic promotion (1) -
18.16: Promotion mode with less competition - super recommended graphic promotion (2) -
18.17: Precautions for live broadcast promotion of super recommendation -
18.18: Establishment and plan testing of live broadcast promotion of super recommendation -
18.19: Correct opening method of super recommended report -
18.20: Super recommendation can't spend money - how to get through the cold start period quickly -
18.21: Super recommend the ultimate play method - requirements for low price drainage -
18.22: Super recommend the ultimate play - precautions for low price drainage -
18.23: Super recommended items hit home page traffic play operation -
18.24: Super recommend late maintenance drag pricing -
Chapter 19: Jack Taobao Tmall Encyclopedia | [Practical Operation of Expenditures] (analysis of the whole process of practical operation steps) -
19.1: Achieve the third category in 30 days - 800 daily sales - comprehensive review (1) -
19.2: Achieve the third category in 30 days - 800 daily sales - comprehensive review (2) -
19.3: Achieve the third category in 30 days - 800 daily sales - comprehensive review (3) -
19.4: Achieve the third category in 30 days - 800 daily sales - comprehensive review (4) -
19.5: Achieve the third category in 30 days - 800 daily sales - comprehensive review (5) -
19.6: Achieve the third category in 30 days - 800 daily sales - comprehensive review (6) -
19.7: Achieve the third category in 30 days - 800 daily sales - comprehensive review (7) -
19.8: Achieve the third category in 30 days - 800 daily sales - comprehensive review (8)
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