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Chapter 1: In the era of short video marketing - how do enterprises arrange dithering marketing? -
1.1: Course outline -
1.2: Mobile short video trend analysis -
1.3: Recognize dithering -
1.4: Innovative marketing mode of Tiao Yin -
1.5: Dithering marketing strategy (1) -
1.6: Dithering marketing strategy (2) -
1.7: Tieniu Tipping Service -
Chapter 2: How to layout "new marketing" in the digital DT era? -
2.1: Course Introduction -
2.2: Analysis of enterprise marketing status - decentralized flow channels -
2.3: Analysis of the current situation of enterprise marketing - reduction of the rate of return on advertising investment -
2.4: Enterprise marketing status analysis - more and more competitors -
2.5: Analysis of enterprise marketing status - unprofessional brand planning -
2.6: Four directions of marketing in the digital DT era -
2.7: Marketing matrix I: brand positioning design -
2.8: Marketing Matrix II: Creating Marketing Breakpoints -
2.9: Marketing Matrix in the Digital DT Era (1) -
2.10: Marketing Matrix in the Digital DT Era (2) -
2.11: Marketing Matrix in the Digital DT Era (3) -
2.12: Marketing Matrix in the Digital DT Era (4) -
2.13: Plan Feedback Correction -
Chapter 3: Experience and Skills of Social Media Marketing -
3.1: Course Introduction -
3.2: What is social media marketing -
3.3: What are the benefits of social media marketing? -
3.4: Core Steps of Social Media (1) -
3.5: Core Steps of Social Media (2) -
3.6: Core Steps of Social Media (3) -
3.7: Social Media Marketing Considerations -
Chapter 4: How to prevent unreliable marketers from cheating? -
4.1: Course introduction -
4.2: Evaluate the three major effect indicators of marketing -
4.3: Four characteristics of marketing people fooling you -
4.4: Key data for identifying marketing scams -
4.5: Case data analysis -
Chapter 5: How to improve performance in the short term -
5.1: How to improve performance in the short term
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