As one of the important economic pillars in China, the home furnishing industry plays an important role in promoting post epidemic economic recovery. In 2023, the Outline of Building a Quality Powerful Country and Several Measures on Promoting Household Consumption were put forward one after another, and the National Housing and Urban Rural Construction Working Conference again mentioned "no speculation in housing", so that high-quality household consumption and high-quality development of the household industry can occur at the same time. As an important part of household building materials, doors and windows are the first line of defense in household life, and in this context, they have officially entered a new stage of high-quality development.
At the same time, the price war, cross-border capital entry, and diversified consumption demand have also brought growth pressure to the door and window enterprises. Between being more and more extensive and being more specialized and more refined, Yidun Doors and Windows has chosen to be more specialized and more sophisticated. On February 29, Yidun Doors and Windows, together with Zhongju News and Sina Home Appliances, will jointly hold the "Breaking through the tight encirclement and reshaping the situation - the 14th Yidun Doors and Windows Dealer Strategic Marketing Summit" (hereinafter referred to as the "Summit"), focus on the current opportunities and competition in the door and window industry, release enterprise business strategies, and drive the door and window industry to standardization High quality development and transformation will ease the pressure on dealers to operate in the new era and break the growth path of enterprises in 2024.
New safety products are loaded with new products, and all aspects of home safety are escorted
With the diversification of consumer demand, the functional requirements of door and window products have also shown a trend of diversification, and the performance of environmental protection, intelligence, sound insulation and other properties have gradually improved. However, according to the relevant research, the most important demand of consumers for doors and windows is still focused on "safety", which has also changed from the original quality safety of doors and windows to the anti knock, anti pinch Fall prevention, even anti-theft, robbery prevention, alarm and other "security" changes.
At the beginning of its establishment, it took the slogan of "Let the responsibility of the guard be handed over to Yidun Doors and Windows". In the new stage of high-quality development, Yidun Doors and Windows will integrate the advantages of previous research and development and combine innovative skills to release a number of new safety doors and windows on the site, which can be applied to various home scenes, ensuring the safety performance of the product while also providing aesthetic features. It is understood that in order to ensure product quality and production efficiency as much as possible and reduce manufacturing costs, the 160000 ㎡ Zhaoqing headquarters base will be successfully capped in 2023, and the production capacity will reach 2.2 million ㎡ in 2024, and the manufacturing supply chain will be integrated to achieve the goal of cost reduction and efficiency increase.
At the summit site, Yidun Doors and Windows will increase the layout of globalization, transmit the brand image of China's safety doors and windows to the world, and demonstrate the strength and innovation ability of China's door and window brands. Specific measures will be announced at the conference site.
Improve the whole process of service standardization and seize the commanding heights of high-quality development
In the process of consumer shopping, service runs through the whole chain, and its importance is self-evident. For the door and window industry, which is known as "three products, seven installations", the door and window before, during and after sales occupy a major position. In 2022, the Action Plan for Promoting the High Quality Development of the Home Furnishing Industry jointly issued by the four departments clearly stated that the high quality development of the home furnishing industry requires brand upgrading from providing products to providing "products+services". At the same time, with the increasing understanding of the category of doors and windows by consumers, the key to win the market for door and window enterprises is to solve the "last mile" problem.
We improved the service chain of doors and windows, made efforts to standardize the service of doors and windows of Yidun Doors and Windows, and launched a hardbound service to home system. Through 33 fine installation processes and 17 standard installation service processes, personalized design and installation were carried out according to customer needs to ensure that the safety performance of products was fully exerted. At the same time, in order to truly solve consumers' worries, Yidun Doors and Windows will also establish a perfect after-sales service system in the future to provide all-round service support such as product maintenance and repair.
Multi dimensional upgrading of marketing strategy, enabling terminals to seize the market
According to the data from the National Bureau of Statistics, in 2023, the per capita disposable income of residents nationwide will be 39218 yuan, an increase of 6.3% over 2022, laying a solid foundation for household consumption quality demand. Based on this, it has become the top priority for door and window enterprises to increase their firepower and seize the trillion dollar blue ocean market. It is understood that, in addition to efforts in products and services, Yidun Doors and Windows will also reorganize its marketing strategy based on the key words of the 2023 industry "volume". Through global marketing, it will "do business on mobile phones", that is, a new marketing mode integrating the public drainage of Tiaoyin, the private circulation of video numbers, the preparation of books on e-commerce platforms, and the planting of small red book notes, Seize more markets by attracting traffic online.
For the B end, Yidun Doors and Windows will also open the "sea, land and air matrix service" in 2024. Through a multi-dimensional marketing strategy, it will invest tens of millions of dollars to reduce the pressure on dealers. Facing the future with a new attitude and high morale, what other measures will Yidun Doors and Windows take to create a new benchmark for security doors and windows? The summit is announced for you!
On February 29, "Breaking through the tight encirclement and reshaping the situation - the 14th Yidun Doors and Windows Dealer Strategic Marketing Summit", Yidun Doors and Windows will join hands with more industry association leaders, design masters, business partners and senior media people to talk about the new development trend of safety doors and windows and share business opportunities with partners, At that time, Ye Lingju, senior partner of Zhongju Culture, will share the White Paper on the Development Trend of 2024 China's Security Doors and Windows on the spot. Please look forward to it.
