If the current capital market valuation has only one aesthetic, that is - it will be more expensive if it is right, even in the stock or even reduced industries.
For example, since 2014, the growth rate of the liquor industry has dropped to single digits or even negative growth, but it still has not hindered the momentum of Guizhou Moutai, whose market value has exceeded two trillion yuan, to become the largest A-share company.
It can be seen that the industry space is certainly the ceiling of the company's development, but whether the supply side industry upgrading and brand empowerment determine the individual profitability.
The essence of business comes to the same end in different ways, and the story of "prying the ceiling of industry stock" will inevitably be interpreted in the home furnishing industry.
Zhongju News noted that Lanjing Lijia, which has been deeply involved in the household circulation industry in Beijing for 27 years, is trying to break the revenue ceiling of the industry stock era by virtue of the large household life service chain.
On March 12, "Home service The "Blue View Lijia 2024 Brand Service Upgrade Conference" was held. Lanjinglijia will take service as the core, dig deep into the pain points of users, comprehensively promote the refinement of service upgrading, and create a big home life service chain closer to consumers and more convenient.
At the event site, Li Li, General Manager of Lanjing Lijia, said that although the household industry has entered the stock game era from the increment era, as a pillar industry to improve people's livelihood, it is still in the boom cycle of upward development. To this end, Lanjinglijia will bring consumers a higher quality experience, continuously empower the brand and inject more vitality into the store by deepening the linear service capability with home as the core in 2024.
Four dimensions layout large household life service chain
For a long time in the past, the home furnishing industry has been defined by the market as an important link in the post cycle industrial chain of real estate; The implication behind this is that only when the real estate industry develops well can the home furnishing industry do well.
However, at present, whether it is the stock dividends brought by the old house renovation and secondary decoration market or the life services extended by consumer demand, the large household industry is breaking away from the real estate cycle and achieving long-term sustainable growth.
In particular, home service is a relatively high frequency and high profit business with no revenue ceiling.
In this regard, with the help of this service upgrade, Lanjing Lijia aims at the whole industry closed-loop of household consumption with four dimensions of layout.
Lanjing Lijia officially launched a smart home and housekeeping service platform. On this platform, consumers can experience a full range of home services, such as professional cleaning, electrical repair, cleaning, installation and maintenance and other domestic services, as well as decoration services such as office decoration and office renovation, old for new, old for new, and design assistance.
It is worth mentioning that Lanjing Lijia integrates the service resources of various brands in the mall, so that consumers can experience more specific and professional home services.
Lanjing Lijia has comprehensively expanded the whole decoration business line. In addition to relying on the self supporting home decoration company Lanjing Decoration to realize the self supporting home decoration system of personalization and full decoration, it also operates the mall as a larger assembly of full decoration companies, opening up the deep connection between various resources of the mall and the whole chain of full decoration services.
Lanjing Lijia has previously introduced three firefly design co creation spaces. At the same time, it has jointly established the first foreman training base in Beijing with the Construction Committee of the All China Federation of Industry and Commerce. In 2024, Lanjing Lijia will work together through industrial channels to enable consumers to find designers and foremen according to their personalized needs in the home shopping malls, and directly connect with the delivery link.
In 2024, Lanjing Lijia will have more than 50 co creative designers and 100 co creative foremen.
Lanjing Lijia will also set up a VIP butler service team to 360 ° personalized whole house service and purchase.
According to Zhongju News, With more than 30 years of market-oriented development of China's home decoration market, mainstream consumer demand has gone from satisfying people's basic living and shelter needs to satisfying personalized and quality life needs; In other words, the era of refined service in the home furnishing industry is coming.
This time, Lanjing Lijia took the lead in laying out the service chain of large household life, which will not only realize the fission of business value with high quality and high viscosity service supply capacity, but also bring consumers a higher quality experience.
Gather consensus of all parties and stimulate consumption vitality
Zhongju News noted that the theme of the 2024 Consumer Rights Protection Year organized by the National Consumer Association has been determined by the China Consumer Association as "Stimulating Consumption Vitality", aiming to pool the consensus of all parties, continue to optimize the consumption environment, boost consumer confidence, and let consumers dare to spend, be willing to spend, and enjoy high-quality consumption.
The creation of Lanjinglijia's large household life service chain is in response to the country's call to "stimulate consumption vitality".
At the event, Yang Xiaojun, vice president and secretary-general of the Beijing Consumer Association, said that he would like to think of consumers, focus on solving consumer pain points, practically meet consumer demand, truly implement all commitments of enterprises, eliminate worries about household consumption, further establish industry integrity operation, and highlight enterprise brand responsibility.
Yang Zhanjiang, president of Beijing Home Furnishing Industry Association and chairman of Far East Shenhua Group, also said that the market environment impact superimposed on the interior volume of the home furnishing industry, making the stores have "tough moves" to activate the vitality of home furnishing consumption. I am not only a member of the Association, but also a merchant of Lanjing Lijia for more than 20 years. I personally experience the continuous innovation of Lanjing Lijia in its annual development.
The just concluded "Two Sessions" continued to release good news for the household and home appliance industry at the national level. To this end, associations, stores, brands and media should continue to work together to serve consumers well, so that consumers can buy better products and get better services at a more favorable price.
Ren Shuqin, vice president and secretary-general of Beijing Furniture Industry Association, pointed out that Lanjing Lijia, as a high-quality store that has been deeply engaged in the household industry for 27 years, continues to convey new green ideas, and has brought many consumers a loving and warm family space in this city. At present, on the one hand, market competition and consumer demand make quality service the key to the success of enterprises; On the other hand, the just concluded "Two Sessions" also clearly pointed out that we should cultivate and expand new consumption, implement green consumption, start the action of assured consumption, and strengthen the protection of consumers' rights and interests.
This time, Blueview Lijia released "Home Service" Go to the extreme " The 2024 brand service upgrade is just a brand new action taken by stores to solve the pain points of service upgrade based on policy guidance. It is believed that Lanjinglijia will continue to meet consumer demand with more refined services in 2024.
Wei Xiaofei, founder of Zhongju Culture and chairman of the Industrial Workers Committee of the All China Federation of Chambers of Commerce&chairman of the Youth Committee, also said that in the past year, service was a key word repeatedly mentioned in the industry. As an early household store in Beijing, Lanjing Lijia has long been committed to putting service first in business; Secondly, as an important part of high-quality development of home furnishing, service quality hopes that the majority of home furnishing enterprises and brands can "make it difficult for themselves to consume, and only serve consumers well; at the same time, the Industrial Workers Committee of the All China Federation of Commerce will also fully cooperate with the industry mission of consumer service.
From the perspective of Zhongju News, helping the refinement of decoration construction and products is becoming one of the topics that must be considered to meet the people's beautiful living conditions. This requires the joint efforts of associations, stores, brands and media to promote the integration of upstream and downstream home furnishing industry chains and bring consumers better service and experience!
Smart confrontation, profound insight into industry
In order to better gather industrial consensus and jointly discuss the innovation of home service and the activation of consumption power, two theme forums were also held on the event site.
Zhang Xiaohui, the person in charge of the home furnishing channel of China Quality News Network and the deputy director of the Green Low Carbon Development Professional Committee of China International Association for the Promotion of Science and Technology, hosted the first forum as a special guest, together with Li Li, the general manager of Lanjing Lijia, and Yang Zhanjiang, the president of Beijing Home furnishing Industry Association and the chairman of Far East Shenhua Group, A. O. Smith, Chairman Zhou Kefei of Beijing Boxinda, General Manager of Holtz Wooden Door · Home Furnishing Zhao Chonglian and Pan Jianjie, the chairman of Fangtai Electric and Beijing Obesi, held a heated discussion on how to activate household consumption and create more space and possibilities for household services.
Participants reached a consensus that "home service The theme of "Going to the extreme" is not only the theme of Blue View Lijia in 2024, but also a proposition that household enterprises need to think about for a long time. With the help of service upgrade, Lanjing Lijia has advanced the service to the extreme, and achieved the service with content, which can truly meet the needs of today's consumers.
Later, Wang Jing, senior partner and editor in chief of Zhongju Culture, acted as the host, together with Zhang Chunchang, deputy general manager of Lanjing Lijia, Pang Ao, founder of the three fireflies, Sun Ronggui, founder of the three fireflies, Chen Qiangqiang, general manager of Jiumu Sanitary Ware Beijing Operation Center, and Lin Yu, the new general manager of retail of Warren Doors and Windows, and other guests, opened a series of talks about stores, designers How to integrate the wisdom of win-win through innovative business model.
In their view, consumers are no longer satisfied with simple purchase of furniture, but pursue higher quality life experience, personalized home design and intimate service. The transformation and upgrading of Lanjing Lijia from a traditional store to a comprehensive service platform can not only better serve consumers and bring more value, but also deeply empower brands and designers, bringing more traffic.
