According to the Voice of China's Global Chinese Broadcasting Network, if I ask you a question: "Which do you trust more, domestic milk powder or imported milk powder?" I'm afraid the answer given by most people is "imported milk powder". Indeed, after the melamine incident, the domestic dairy industry suffered a continuous crisis of trust, which also made Chinese people constantly focus on imported milk powder.
However, this morning, the Ministry of Industry and Information Technology held a press conference on the "Quality Survey Results of Domestic and Imported Infant Formula Milk Powder" and released their survey results. In the competition between domestic milk powder and imported milk powder, Is domestic milk powder really so bad?
The quality of domestic milk powder is better than that of imported products 【 If you don't hurry to buy domestic milk powder, what else do you want to buy in Hong Kong and New Zealand 】
Liu Meiju, vice president and secretary-general of China Dairy Industry Association: This quality survey is a random sampling of 25 brands in Beijing and the surrounding provincial capitals. Among them, there are 13 domestic brands produced domestically, 3 foreign brands produced domestically, and 9 imported products with original packaging. There are 20 inspection indicators in total, including 5 main nutrition indicators, 5 microbial indicators, 4 mineral indicators, 3 pollutant limit indicators, 1 mycotoxin limit indicator and 2 other indicators. The inspection results show that all 16 domestic brands (including domestic brands and foreign brands) meet the standard requirements, and the actual test values are very good. Three of the nine imported products with original packaging are unqualified, and one of them has two unqualified indicators, namely, the proportion of lactose in carbohydrates and the ratio of calcium to phosphorus; The other two products are unqualified in calcium phosphorus ratio. The general evaluation of this quality survey is that the quality of domestic products, whether domestic or foreign brands, is better than that of imported products; In terms of price, the price of imported brands is nearly double that of domestic brands.
The qualified rate of domestic infant formula milk powder is more than 99%
In the official survey results, domestic milk powder is not only not defeated, but many indicators are better than imported milk powder. Of course, an occasional survey can't explain the problem, but Liu Meiju said that over the past four years, the results of previous spot checks on domestic milk powder were similar to each other.
Liu Meiju: Over the past four years, the state has achieved remarkable results in the rectification and transformation of the dairy industry. The quality of dairy products, especially infant formula milk powder, is stable and reliable, and the product sampling qualification rate of relevant institutions has reached more than 99%.
In the past years, have we been worrying about nothing? The qualification rate of 99% is indeed a good result, but the recovery of confidence is not a matter of two days.
Experts: 1% of the problems are not small
Recently, the United Kingdom, Germany, the Netherlands, Australia, New Zealand and other countries have issued restrictions on the purchase of milk powder, targeting Chinese consumers who have huge demand for foreign milk powder. Since according to the survey, the quality of domestic milk powder is better than that of imported milk powder, why do many consumers go overseas to purchase it?
Ma Guangyuan: I think this survey result is just one of all the survey results. We should think that the domestic milk powder itself is completely superior to foreign milk powder. One survey result is certainly not enough. The more such investigation results, the better. There are different departments, different institutions, and even third-party institutions to make a comprehensive investigation. This is beneficial for us to re-establish our confidence in the quality of domestic milk powder and re-establish the reputation of the domestic dairy industry. However, survey is one aspect. I'm afraid it is more important to do a solid job. The reputation of consumers depends on the survey results on the one hand, and the product quality itself on the other. I'm afraid it's not easy to repair the lessons learned from many previous experiences in a very short time. In addition, many survey results may be a little full of words in terms of presentation. I'm afraid that we are worried about 1% instead of 99%. 1% of the problem is spread on the head, which is definitely not a decimal point.
Expert: dairy enterprises never lack of "opportunities", "purchase restrictions" and opportunities need reflection
Some domestic dairy enterprises think this is an opportunity because of the ban on milk powder purchase implemented by overseas countries. Ma Guangyuan said that there is a problem in regarding purchase restriction as an opportunity.
Ma Guangyuan: Domestic dairy enterprises have never been short of opportunities for China, a market with the largest number of children in the world, but opportunities become opportunities for enterprise development, which requires reflection of domestic dairy enterprises. Who will deny that we have so many children and such a large market? No one will deny that it is not a problem that you have opportunities if others restrict you, and there is no opportunity if others do not restrict you. You will always have opportunities, and the direct reason for not seizing opportunities is yourself.
The purchase restriction itself, even if we have a very strict regulation, assuming that there is a law that requires everyone to eat only domestic milk powder, in this case, if you don't fight for it yourself, this opportunity does not belong to you. So I think the problem is not whether purchase restriction can bring opportunities, but that you really need to rebuild the market reputation with good product quality and good product reputation, and firmly learn the lessons of the past.
So I think this opportunity is not the reason why dairy enterprises feel excited, but also the reason for reflection. Why do you say that the quality is very good in this situation, but we still don't believe that there are still some things that have not been done, which needs our confirmation. I'm afraid it's impossible to say that all Chinese people will stop buying foreign milk powder. How we rebuild the market is important.
Official address: Xinhua
