Shouguang vegetables were jointly developed by Shouguang Municipal Government and local farmers. Located in the east of Shandong Province, Shouguang is one of the famous vegetable production bases in China. Shouguang Municipal Government began to vigorously develop the vegetable industry in the 1980s, introducing advanced technology and management experience, and encouraging farmers to vigorously develop the vegetable planting industry. At the same time, the government also actively promoted brand building and marketing, and gradually formed a brand advantage represented by "Shouguang vegetables".
Shouguang vegetables have become the representative of vegetable planting in China for the following reasons:
1. Geographical advantages: Shouguang is located at the junction of Bohai Bay and the Yellow River Delta, with mild climate, abundant rainfall and fertile land, suitable for vegetable planting.
2. Government support: Shouguang Municipal Government has made great efforts in the development of vegetable industry, introduced many advanced technologies and management experience, and encouraged farmers to vigorously develop vegetable planting industry.
3. Brand building: Shouguang Municipal Government actively promotes brand building and marketing, gradually forming a brand advantage represented by "Shouguang vegetables", attracting the attention and recognition of many consumers.
4. Perfect industrial chain: Shouguang has a perfect vegetable industrial chain, with a mature system from planting, harvesting, processing to sales, which can ensure the quality and supply of products.
To sum up, Shouguang vegetables have become the representative of vegetable planting across the country, thanks to geographical advantages and government support, as well as brand building and improvement of the industrial chain.