De Tomaso Automobili will work with digital artist Ash Thorp on a new project. This niche car company is letting multidisciplinary creators act as digital artists and designers of "paradigm thread" - a project integrating the digital world and the physical world. His work will include helping to design future De Tomaso cars, as well as creating other digital initiatives, brand experiences and works of art.
"As our reality is redefined, digital spectrum offers unlimited opportunities," explained Ryan Berris, CEO and CMO of De Tomaso. He said that the company is eager to keep in line with more and more creative people outside the traditional automotive field to "break the possible limits and maintain an open attitude to new ideas and processes."
