1. Consultation and reconciliation. After a dispute occurs between consumers and business operators, on the basis of voluntariness and mutual understanding, through direct dialogue, they set out facts, reason, distinguish responsibilities, and reach a settlement agreement to resolve the dispute. This fast and simple dispute resolution is an ideal way for both consumers and operators.
 2. Complaint mediation. In case of a consumer rights dispute between consumers and operators, the consumer protection commission shall be requested to mediate, that is, a third party shall persuade, communicate and mediate the parties to the dispute, so as to facilitate both parties to reach a settlement.
 3. Consumers can directly dial the complaint telephone number of China's industry and commerce department, which is "12315". In addition to making phone calls, we can also go directly to the industry and commerce offices or the industry and commerce bureaus all over China to appeal and report the phenomenon of selling fake goods, and let the industry and commerce departments deal with this phenomenon.
 If you buy fake goods, you should report to the Market Supervision Administration. You can also complain to the Consumer Association.
 [Legal Basis]
 Article 32 of the Law on the Protection of the Rights and Interests of Consumers stipulates that the administrative departments for industry and commerce of the people's governments at all levels and other relevant administrative departments shall, in accordance with the provisions of laws and regulations, take measures to protect the legitimate rights and interests of consumers within the scope of their respective duties.
 The relevant administrative departments shall listen to the opinions of consumers, consumer associations and other organizations on the transaction behavior of business operators, the quality of goods and services, and investigate and deal with them in a timely manner.