Core advantages

Comprehensive - high coverage data source

The terminal coverage is leading in the industry. The daily volume of Beidou high-precision positioning is more than 500 billion times, and 200 million POI covers the world, supporting a comprehensive insight into the characteristics of regional customers and the business model of the business district

Precision - wide area high-precision positioning

The accuracy can be up to 10 meters, supporting the micro passenger flow analysis at the plot scale and the comparative analysis of multiple points to achieve accurate evaluation of high-quality points

Efficient intelligent location model

An intelligent location recommendation model based on multi-dimensional indicators can accurately and efficiently meet the location needs of different scenarios and types

Flexible - multiple product forms

Common data query function is platformized, providing one-stop analysis and plotting scheme; Support flexible customization, and efficiently enable multi scenario site selection through platforms, APIs, reports and other forms

Solution Architecture

Core competence

Combine multi-source data and intelligent models to facilitate efficient site selection

Urban assessment

Through the analysis of urban population heat, urban passenger flow and facilities, the overall portrait evaluation of the city can be realized to provide assistance for customers to expand the city.

Business District Insight

Evaluate the potential of the business district according to the energy level of the gathering point, the passenger flow fit of the business district and other indicators, combined with the passenger flow, competitive product distribution and other data, to help customers choose to settle in the business district.

Point location analysis

Based on accurate portrait data and massive POI data, provide analysis on consumption level and location environment around the point, and provide assistance for the selection of store type and operation mode.

Shopping Center Assessment

Provide multi-dimensional data indicators of shopping centers, describe shopping center images according to passenger flow images, radiation range, popular brands, major business types and other data, support the view of passenger flow by floors, enable the investment research of commercial entities and the location of shopping malls.

Regional comparative analysis

Based on multi-dimensional data such as passenger flow, population, facilities, and transportation, comparative analysis of commercial development in multiple selected regions is supported.

Intelligent location recommendation

By integrating multiple characteristic indicators such as passenger flow, business climate, traffic convenience and advanced intelligent algorithms, alternative recommended addresses can be intelligently generated by flexibly configuring parameters.

Application scenarios

  • Intelligent location
  • Layout optimization
  • Performance forecast
  • Regional expansion
  • Store drainage
  • Precision marketing

  • Intelligent location

    It supports the evaluation of the areas to be selected by customers, or the intelligent recommendation of alternative high-quality areas based on customer focus indicators to help customers select accurate and efficient locations.

  • Layout optimization

    Support to optimize the layout of existing stores by analyzing the customer flow radiation range and store location distribution of each store, combined with the changes in customer flow and facility data around the store.

  • Performance forecast

    Based on the massive population and geographical big data, combined with the existing store revenue data and performance prediction model, provide customers with the performance prediction of the proposed store.

  • Regional expansion

    Through city assessment and business district insight, we can quickly identify and tap potential cities or business districts to help customers conduct site selection and layout in advance.

  • Store drainage

    By positioning the gathering place of the target customer groups around the store, guide the accurate placement of offline advertising, and help customers improve the customer flow rate of the store.

  • Precision marketing

    Based on the analysis of customer flow attributes, consumption preferences, income levels and other customer group characteristics around the store, combined with the distribution of target customer groups, help customers with precision marketing.

Product form

  • Big data platform for business location
  • Business location API/offline data
  • Big data analysis report on business location

  • Big data platform for business location

    In the form of SaaS platform, provide customers with site selection evaluation and analysis from macro city entry, to meso business district selection, to micro point insight, and support customers to use intelligent models to achieve accurate point recommendation.

  • Business location API/offline data

    In the form of customized API or offline data, it provides users with accurate and comprehensive spatio-temporal big data with rich dimensions and diverse scenarios, effectively enabling multi industry business location.

  • Big data analysis report on business location

    In the form of standard or customized models, combined with the advantages of multidimensional data and scientific algorithms, it supports customers to flexibly select indicators and configure parameters according to business needs, and output recommended site selection points through reports to achieve rapid and accurate site selection.

Customer Stories

Houcaller

  • Provide location evaluation system for street brands
  • Dynamic query and analysis of passenger flow, competitive business and brand characteristics of 3000+malls
  • Provide mall passenger flow analysis system for brands entering the mall

    • Shanghai Pudong Development Bank

  • Select and enrich site selection dimensions to achieve accurate access to target customers
  • Support one key flexible configuration of intelligent location model to meet personalized needs
  • Display intuitive visual results and quickly lock the golden position

    • cooperative partner

    Product and technology trends

    Other industry programs

  • Smart cultural tourism

  • Government management

  • Demography

  • city planning

  • Commercial real estate

  • Smart transportation

    • Scheme introduction

    Intelligent location solutions, based on Baidu Maps' accurate and comprehensive data advantages and intelligent and efficient location model capabilities, provide an all-round solution from market research to location planning, and then to precision marketing for offline physical industries, and effectively enable accurate location for industries.

    Core advantages

    • Comprehensive - high coverage data source

      The terminal coverage is leading in the industry. The daily volume of Beidou high-precision positioning is more than 500 billion times, and 200 million POI covers the world, supporting a comprehensive insight into the characteristics of regional customers and the business model of the business district

    • Precision - wide area high-precision positioning

      The accuracy can be up to 10 meters, supporting the micro passenger flow analysis at the plot scale and the comparative analysis of multiple points to achieve accurate evaluation of high-quality points

    • Efficient intelligent location model

      An intelligent location recommendation model based on multi-dimensional indicators can accurately and efficiently meet the location needs of different scenarios and types

    • Flexible - multiple product forms

      Common data query function is platformized, providing one-stop analysis and plotting scheme; Support flexible customization, and efficiently enable multi scenario site selection through platforms, APIs, reports and other forms

    Solution Architecture

    Core competence

    Combine multi-source data and intelligent models to facilitate efficient site selection

    Urban assessment

    Through the analysis of urban population heat, urban passenger flow and facilities, the overall portrait evaluation of the city can be realized to provide assistance for customers to expand the city.

    Business District Insight

    Evaluate the potential of the business district according to the energy level of the gathering point, the passenger flow fit of the business district and other indicators, combined with the passenger flow, competitive product distribution and other data, to help customers choose to settle in the business district.

    Point location analysis

    Based on accurate portrait data and massive POI data, provide analysis on consumption level and location environment around the point, and provide assistance for the selection of store type and operation mode.

    Shopping Center Assessment

    Provide multi-dimensional data indicators of shopping centers, describe shopping center images according to passenger flow images, radiation range, popular brands, major business types and other data, support the view of passenger flow by floors, enable the investment research of commercial entities and the location of shopping malls.

    Regional comparative analysis

    Based on multi-dimensional data such as passenger flow, population, facilities, and transportation, comparative analysis of commercial development in multiple selected regions is supported.

    Intelligent location recommendation

    By integrating multiple characteristic indicators such as passenger flow, business climate, traffic convenience and advanced intelligent algorithms, alternative recommended addresses can be intelligently generated by flexibly configuring parameters.

    Application scenarios

    Intelligent location

    It supports the evaluation of the areas to be selected by customers, or the intelligent recommendation of alternative high-quality areas based on customer focus indicators to help customers select accurate and efficient locations.

    Layout optimization

    It supports the evaluation of the areas to be selected by customers, or the intelligent recommendation of alternative high-quality areas based on customer focus indicators to help customers select accurate and efficient locations.

    Performance forecast

    Based on the massive population and geographical big data, combined with the existing store revenue data and performance prediction model, provide customers with the performance prediction of the proposed store.

    Regional expansion

    Through city assessment and business district insight, we can quickly identify and tap potential cities or business districts to help customers conduct site selection and layout in advance.

    Store drainage

    By positioning the gathering place of the target customer groups around the store, guide the accurate placement of offline advertising, and help customers improve the customer flow rate of the store.

    Precision marketing

    Based on the analysis of customer flow attributes, consumption preferences, income levels and other customer group characteristics around the store, combined with the distribution of target customer groups, help customers with precision marketing.

    Product form

    Big data platform for business location

    In the form of SaaS platform, provide customers with site selection evaluation and analysis from macro city entry, to meso business district selection, to micro point insight, and support customers to use intelligent models to achieve accurate point recommendation.

    Big data platform for business location

    In the form of customized API or offline data, it provides users with accurate and comprehensive spatio-temporal big data with rich dimensions and diverse scenarios, effectively enabling multi industry business location.

    Big data analysis report on business location

    In the form of standard or customized models, combined with the advantages of multidimensional data and scientific algorithms, it supports customers to flexibly select indicators and configure parameters according to business needs, and output recommended site selection points through reports to achieve rapid and accurate site selection.

    Customer Stories

    Houcaller
      Provide location evaluation system for street brands
      Dynamic query and analysis of passenger flow, competitive business and brand characteristics of 3000+malls
      Provide mall passenger flow analysis system for brands entering the mall
    Shanghai Pudong Development Bank
      Select and enrich site selection dimensions to achieve accurate access to target customers
      Support one key flexible configuration of intelligent location model to meet personalized needs
      Display intuitive visual results and quickly lock the golden position

    cooperative partner

    Product and technology trends