Tuniu's 2024 Qingming Tourism Consumption Forecast Report

Domestic flower appreciation tour is heating up, and outbound pure play group booking is hot

According to the report, tourists from Shanghai, Beijing, Nanjing, Tianjin, Shenyang, Suzhou, Shenzhen, Xiamen, Hangzhou, Guangzhou and other places are more enthusiastic. More tourists choose 2-3 day peripheral tours or short trips, with more than 60% of the tourists visiting.

Among the popular destinations in China, Shanghai, Beijing, Sanya, Guangzhou, Chengdu, Nanjing, Chongqing, Hangzhou, Lijiang, Xi'an and other destinations are favored by tourists.

Since March, plum blossom, cherry blossom, rape flower, etc. in some southern regions have opened in succession, and the popularity of flower appreciation for outings has continued to increase. The Tomb Sweeping Day holiday is a good time to go hiking and enjoy flowers. From Xinghua thousand piles of cauliflower to Wuyuan, Luoping, Yunyang rape flower sea, from Anshun Pingba ten thousand mu cherry garden to Wuhan University, Jiming Temple, Yuantouzhu cherry blossom, you can enjoy the green and flowers everywhere when you walk in the spring landscape or by the park lake. Among many popular destinations for flower appreciation, Yangzhou, Xinghua, Wuyuan, Wuxi, Wuhan, Yunyang, Luoping, Anshun, Linzhi, Yili, etc. have attracted more tourists and photographers.

In terms of outbound travel, Thailand, Japan, Maldives, Singapore, New Zealand, Australia, Indonesia, Malaysia, Turkey, Russia and other destinations ranked top in terms of booking popularity. Among them, the itinerary includes pure play groups in Bangkok, Pattaya, Osaka, Kyoto, Kuala Lumpur, Semena and other destination cities Private group products are a popular choice for outbound tourists.

The popularity of parent-child tour and parent-child tour is rising, and the demand for paradise, cultural relics, landscape and other tourism products is booming

As the first small and long holiday after the Spring Festival, during the Tomb Sweeping Festival, getting close naturally becomes the preferred activity for parents and children. According to the data of the Report, the number of parent-child travel themed trips accounted for 49% of the users during the Tomb Sweeping Day holiday. In addition, the combination of three generations of grandparents and grandchildren is becoming more and more common among parent-child users, and has become a popular travel combination.

In addition to the parent-child tourist group, traveling with parents is also the main tourism consumption force during the Qingming Festival. Many young users choose to embark on a beautiful journey with their parents and elders in this spring season. When planning their itinerary, they are more inclined to choose those tourism products that have a slow pace and can be exposed to mountains and rivers and feel quiet and comfortable at the same time.

The air ticket preference zone has been launched, and there are still a few special fares for popular routes

Although the Tomb Sweeping Day holiday lasts only three days, the demand for tourists to fly is still strong. The latest air ticket booking data of Tuniu so far shows that the air ticket booking popularity of traditional popular tourist cities has increased significantly.

At present, the Tuniu travel applet has been launched in the special area for ticket selection, and a variety of preferential routes have been launched for tourists to choose according to different travel needs such as parent-child, island, and outing. Up to now, there are still a small number of special fares available on popular routes during the Tomb Sweeping Day, such as Beijing Chongqing, Shanghai Guangzhou, Nanjing Changsha, and Guangzhou Shanghai. In addition, the whole station of Tuniu provides air ticket booking service of "0 price increase, 0 tying, 0 package", and has launched various air ticket products such as parent-child ticket, elderly ticket, youth discount, multi person booking, round-trip discount, etc. of each airline company.