Jinjiang Star is a standard economy hotel brand. Since its establishment, it has been presented to the public with a unified and standardized brand and product image. Since its opening in Shanghai in 1997, by 2021, the total number of Jinjiang Star chain hotels has exceeded 1300, including 2 overseas hotels, and the rest are distributed in more than 340 cities in 31 provinces (cities, districts) in China. At present, Jinjiang Star is the main brand of Jinjiang Star Hotel Co., Ltd., which focuses on brand franchise and implements the asset light strategy.
Group: Jinjiang Hotel (China)