With the development and changes of the times, the aesthetics and needs of the new generation of consumers are undergoing tremendous changes. In the face of change, how to meet the eternal core in the hearts of the public - to realize the vision of a better human settlement, the 2022 grand ceremony held on November 18 oceano Launch of strategic new products to details The super new product matrix of craftsmanship and the new terminal image design display that annotates modern space aesthetics jointly handed over a full score answer sheet.
The new product release conference was divided into two parts, with Xu Qiang, the executive vice president of Oushennuo, releasing the new brand strategy products, and Zhang Ou, the visual consultant of Oushennuo, interpreting the new terminal image design standards.
The original mind is like a rock, and the steady movement can lead to the future
Oushennuo has made many proud achievements in the construction ceramics industry for more than 20 years. Deep brand accumulation, forward-looking development vision, and strong innovation and R&D strength, these continuous accumulation and breakthroughs are the source of power that Oushennuo has been able to maintain quality, keep up with the trend, and create powerful new products again and again as expected.
▲ Xu Qiang, Executive Vice President of Oushennuo/On the spot of the press conference
Striving to be the first, we should also follow the wind. Oushennuo, who is famous for creating news in the industry, also understands the principle of "a gentleman should move from time to time and follow the trend". It is the trend of the times to control complexity with simplicity. The popularity of "cream style", "quiet style", "industrial style" and other phenomena and data tell us that from blind introduction of popular products to emphasis on personality, from the pursuit of luxury to the worship of nature, the public's consumption concept and behavior are becoming more and more rational and tend to return to the real self.
*Little Red Book of Tuyuan
In the fast pace of the city, consumers are familiar with the life keys of less is more, and Oushennuo also has a deep insight into users' psychology. However, when "niche" is popular as "mass", and the industry is gradually homogenizing products, details are the real touchstone.
▲ Xu Qiang, Executive Vice President of Oushennuo/On the spot of the press conference
Before the launch of new products, Mr. Xu Qiang, the executive vice president of Oushennuo, introduced to everyone: "After in-depth research and analysis, we have formulated a product strategy of" being good at detail craftsmanship ", adopted a set of production and research and development model focusing on product details, insight into users' detailed needs texture The six dimensions of details, color details, texture details, light perception details, size deviation, and performance intensity design our product features. "
The most cutting-edge innovative technology and the ultimate aesthetics with exquisite details are finally presented as the top ten new products of Oushennuo series in 2022. Next, let's take a look at the new product!
New product matrix:
Meet multi-dimensional imagination, see the real chapter for details
▲ Super product: eggshell surface cement series
The eggshell surface cement series adopts a new generation of microcrystalline particles, ultra-fine grinding, CNC high temperature melting and other multiple composite processes to achieve the best texture effect of eggshell surface. The balance between the fine sand surface and the skin feeling surface not only retains the original simplicity and freshness of the cement brick, but also adds a layer of warm, soft and delicate texture. Unlike ordinary cement bricks with strong industrial flavor, cement bricks with eggshell surface can effectively soften the space and create a comfortable and pleasant home environment.
▲ Eggshell surface cement series
The unique composite texture of sand grain, fine crack and cement grain interweaves, showing fine details. Different from the monotonous and rough cement texture, the fine and uniform texture makes the bricks have no obvious boundary feeling, and the effect of seamless integration can be achieved when paving. It is also a cement brick, which can show your taste in details.
▲ Eggshell surface cement series
The brick surface fired by the ordinary process can not achieve the fine light perception effect. Oushennuo uses both the "aluminum heating" process and the "melting catalysis" process. The two processes overlap to slightly adjust the gloss, and finally presents the best 15 ° eggshell surface texture gloss. The light perception transition is fine and smooth, and naturally shines the high-level sense.
▲ Eggshell surface cement series
In addition to the super product eggshell surface cement series, the other nine series: Zaha series, Lafite series, Bach series, Blue Mountain series, Italian white series, Bordeaux series, Royal Oak series, British cloth series, Champs cloth series, or the third generation silk glaze and other innovative processes to achieve a warm and delicate skin, gradually beautiful luster; Or use "5-fold digital reproduction" technology to present wood and cloth texture with 96% fidelity; Or with water lines and marble lines highlighted in details, presenting a natural high-level aesthetic feeling.
▲ Lafite series
▲ Royal Oak Series
▲ British cloth series
▲ Champs Elysees fabric series
▲ Italian white series
▲ Bach series
▲ Blue Mountains series
From the perspective of multi-dimensional sensory experience, Oushennuo has comprehensively covered the detailed needs of users in today's era, and launched a rich series of top ten strategic new products in 2022. Each new product has been created with great ingenuity, and is dedicated to detail technology. It is committed to bringing the ultimate sense of simplicity and luxury to the home decoration space, so that the home has exquisite simple beauty.
▲ New product collection
It is urgent to upgrade and change the exhibition hall synchronously
Space is the art of life. A good exhibition space interprets the infinite possibilities of beautiful home to people. As the young generation's lifestyle, aesthetic preferences and consumption concepts are changing, the traditional end store image also needs to be changed. After the launch of the new product, Ms. Zhang Ou, Oushennuo's visual consultant, explained the SI display standard of Oushennuo's terminal image.
▲ Zhang Ou, Oushennuo's visual consultant/press conference site
Originating from the consideration of brand DNA, the classic temperament of natural comfort, low-key elegance, and both connotation and personality has become a new positioning of the terminal image of Oushennuo, which has insisted on exquisite details for more than 20 years. "Integrate aesthetic interest into the business design thinking of the store, from displaying single tiles to displaying brand tonality, reflecting the young lifestyle and international design trend." The adjustment of SI standards will be a process of continuous optimization, in which more diversified and more capable product display methods will be constantly explored.
▲ SI design renderings
Space application and product application are the key points of this SI adjustment. Based on the design concept of "building space beauty with materials, and showing material beauty with space", multiple scenes are put into place to present consumers' daily life in the future, so as to fully demonstrate the application possibility of the product. The exhibition space is divided into internal and external spaces by light and shade contrast, which makes visitors feel suddenly enlightened. The application of this new product endows the space with a gentle style and simple and pure humanistic temperament, making the exhibition hall emit a natural and comfortable aesthetic feeling as a whole.
▲ SI design renderings
The material selection area has also been optimized and innovated, such as carrying out bright and elegant zoning to reduce visual interference, and using diversified integration methods including front inclined plate, inner plate, push-pull frame, draw frame and rotary plate. What deserves special attention is the use of CFD designer selection cabinet, which is very convenient for designers to select matching products in the process of selecting materials in the store, reflecting Oushennuo's emphasis on designer channels.
▲ SI design renderings
At the end of the 2022 Oushennuo Strategic New Product Release, Ms. Zhang Ou said: "We will integrate our own advantages into the industry trend, continue to innovate and improve. Let's work together, maintain our determination, and work together for win-win results. The future is promising!"
▲ Zhang Ou, Oushennuo's visual consultant/press conference site
With strong brand strength, leading innovation spirit, and improving quality and service, Oushennuo has transcended the cold winter of the industry and become a representative ceramic enterprise brand leading the development of the industry in the post epidemic era.
▲ Eggshell surface cement series
Returning to the lifestyle, aesthetic needs, consumption concept of contemporary people and the vision of having a comfortable and beautiful home, Oushennuo has a deep insight into the details of the needs of contemporary consumers, follows the international trend, uses the ultimate technology and innovative thinking, from products to showrooms, specializes in details of the process, and is committed to bringing new products beyond expectations and focusing on differentiated space applications, Help users achieve a better and higher quality life!
