Reading guide: The most effective way to improve the payment conversion rate is to urge payment. Reasonable expediting can effectively improve the customer experience, and can even save the order. However, excessive expediting will make the buyer resent, or even actively close the order.
Expediting payment, as its name implies, is to urge customers to pay. Users who have placed orders but have not paid for them, as we call it, "cooked ducks", cannot let them fly.
During the promotion period, there are especially many orders that have been placed but have not been paid. For these orders, how can we reasonably urge payment and keep "cooked ducks"? Take a look at the following sharing!
1、 Value of call
1. Increase sales;
2. Improve the order payment rate;
3. Reduce the promotion cost.
2、 Way of payment urging and statement
1. Wangwang urges payment
Narration 1 (simple): Dear, your order taken in our store has not been paid yet. In order to help you arrange shipment as soon as possible, please go online to pay as soon as you receive the message. If you have any questions, please consult our online customer service.
Narration 2 (tell the consequences): kiss, after the payment is successful, the system will automatically reduce the inventory, and the unpaid baby will not be reserved. It is recommended that you complete the payment as soon as possible to avoid your regret due to the shortage of goods~! The goods in our shop are sold in limited quantities. There is no replenishment when they are sold out!
2. SMS payment urging
Narration: (smiling) Hello, dear! Seeing that you have photographed XXX products in XXX store, the warehouse has reserved them for you. If it is convenient, please pay in time before X o'clock in the afternoon, so as not to delay delivery; The warehouse delivers goods at X o'clock every afternoon! Happy Taobao! Good mood every day!
PS: It must reflect the name of the seller's shop. The buyer's purchase of the baby should be concise and to the point. Punctuation should be controlled within 70 words.
3. Call for payment
Narration: Hello! Excuse me, this is Mr./Ms. XXX. This is XX, pre-sales customer service of XXX shop. Excuse me, is it convenient to answer the phone now?
Convenience: The warehouse has reserved XXXX products for you after seeing you take photos of XXXX products in our store. If it is convenient, please pay in time to avoid delay in shipping to you; The warehouse delivers the goods at 4 pm every day.
Inconvenient: dear, we won't disturb your time first. We have left a message on your Wangwang. I suggest you go to Wangwang to read the message~~Wish you a happy life!
The most direct and effective way to improve the payment conversion rate is to call for payment. Reasonable call for payment can effectively improve the customer experience, and can even save the order. However, excessive call for payment will disgust the buyer, and even actively close the order.
3、 What are the reasons for non payment?
1. Freight; For example, the freight is too high or there is a problem of parcel post.
2. Price; For example, the order is erased or rounded up.
3. Associated goods; For example, buyers still need to take photos of their treasures and want to pay for them together. Here, if the store has a free mail service or a full discount activity, you can remind them.
4. Payment process; For example, if the balance is insufficient, you can suggest the buyer to recharge or find a friend to pay for it. If Alipay is not opened or activated, you can send a link to the buyer to open or activate Alipay. Web page problem, this situation can suggest the buyer to change a browser to try!
5. The seller's reputation; We also know that this is a very difficult problem. How should we deal with this situation?
Narration: Kissing, the store encountered some difficulties in the early stage! But now it has returned to normal, and slowly scored high! The customer is God, please trust God to buy it~~(Just take it as it is, remember the superfluous explanation)
4、 Time of payment urging
1. After the film is taken, it will be urged as per the normal process.
2. After taking the picture, the buyer who has not paid for about 20 minutes can inquire about the reason why the buyer has not paid, remind or tell the solution.
3. After taking the picture, it has not been paid. You can remind the buyer before leaving work in the afternoon, and generally choose around 4:00.
PS: When dealing with the payment problem, we must "maximize the benefits", and implement it with the purpose of saving the buyer's time. We should avoid the loss of buyers and improve our inquiry conversion rate.
5、 Common strategies in payment expediting
When urging payment, the buyer can be informed of the benefits brought by the payment, as follows:
1. Dear, we are already arranging the delivery. Seeing that your order has not yet been paid, we remind you that we will give priority to the delivery of the goods when you pay now, and you can receive the package soon—— Emphasize delivery
2. Dear, it's really lucky to see you snatch our treasure in the event. You still have payment here. I don't know what problem you have. The transaction will be automatically closed in a few minutes. If there are other buyers who will pay when the goods are available, you will lose this opportunity—— Emphasize inventory
3. Dear friends, seeing that you haven't paid, we have no reason to return it in 7 days, and we have also bought freight insurance for you. After receiving it, you will be satisfied. If not, there will be no worries—— Emphasis on after-sales
For orders with a large amount of money, you must use the telephone to directly urge payment, and let the buyer feel respected in the form of a return visit. For orders with small amount, you can directly choose Wangwang to urge payment. Conditional sellers still suggest SMS to urge payment.
PS： Calling for payment can learn from TV shopping, but don't be as crazy as TV shopping. Pay attention to the speed and intonation. The same purpose is to make buyers feel that "to buy is to earn, and to miss is not to own". If the buyer is still unwilling to buy, do not bother. You can make a return visit by the way to learn about the buyer's shopping channels and other information.
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