1218 Merchant's Day Harvest
When it comes to this year's achievements, we have to mention the just concluded "1218 Business Day". Cao Jibin showed his report card: "dozens of agents have been added and several big customers have been made!"
Yongkang Jirui Daily Necessities Factory 1688 E-commerce Team
What she said was easy, but the work behind it was not less:
"A lot of preparatory work in the early stage, such as the invitation of new and old customers, product discount information, discount strength, coupon issuance, must be done in place; in addition, in the scenes of sourcing, micro supply, cross-border, etc., all old buyers were audited. At that time, the number of clients audited was close to 500, and more than 1000 transactions were finally concluded. What surprised Cao Jibin most, however, was that through this rush, the customers who had been sleeping for a long time came back to life!
Cao Jibin has 5 stores on 1688. According to the future planning layout, the store participating in the promotion will have a new sales orientation. "But because there was no operation for a period of time, the store display volume was only 900. However, with the help of the '1218 Business Day', I spent four days to increase the display volume to more than 6000. Now, more and more customers are asking for orders, and large orders and custom agents are appearing frequently, which is really very happy."
Before joining 1688, Cao Jibin opened a small factory himself: "It is not large, but it is often necessary to advance money, and it is difficult to collect money. By 2014, he owed more than eight million yuan outside." Cao Jibin once felt hopeless: "A lot of money is borrowed, which is really very depressed, and a little desperate."
However, as the saying goes, "If you put your heart into it, the sky never fails." In a chat with a customer, Cao Jibin came into contact with a 1688 merchant: "She takes care of her children at home, and operates online every day. Her monthly income is 50000 to 60000 yuan, which is particularly stable."
A few days later, a friend of Cao Jibin planned to launch a cup: "He came to me to talk about cooperation, and also mentioned 1688. Since everyone is so optimistic, let's try it."
Cautious Cao Jibin opened Integrity Link in 2015: "Really try, we only had one cup on the shelf, and within a week, Baoding customers came to Baoding and took 6000 cups at a time."
They didn't do any promotion, didn't go out to run to customers, and found big orders themselves. Cao Jibin felt incredible and realized that 1688 "is a huge treasure house!"
For the idea of "commodity power", there is also a reason for the hot sale
"At that time, there were fewer merchants settled in 1688, and the competition was not as fierce as it is now, but it also had a lot to do with our products." Cao Jibin said with this analysis about the first big order of 1688:
Although there is only one cup, we have put a lot of effort into the design, function, material, feel and so on; At the same time, many colors are designed according to the market demand; At that time, there was no concept of "commodity power", but our thinking was virtually in line with this, and there was a reason for the hot sale.
Hot selling products of Yongkang Jirui Daily Necessities Factory
When it came to "commodity power", Cao Jibin's chatterbox suddenly opened. In fact, "commodity power" is very simple, which is the customer's experience. Separately, it is the quality of goods and our service. Quality is the core, but service is also very important. Speaking of this, Cao Jibin remembered an interesting thing:
A customer in Wuhan was found through 1688. The previous cooperation was very normal. Later, one time, it was sent to the logistics department. Because it had to be transferred several times, some cups were damaged. When I heard that, I directly undertook all the losses. The customer was very moved and sent a special duck neck from Wuhan. "Later, he opened a new gift company and took a lot of goods every time," Cao Jibin said with a smile.
Cao Jibin's Secret of Building "Treasure of Shops"
Although he joined 1688 only four years ago, Cao Jibin has already been familiar with the use of various tools and scenes: he usually participates in activities such as "group shopping" and "daily sales", and his favorite is "Taoyuan". Most of them are Taobao shopkeepers. As long as they cooperate, they are big customers, which are stable and high-quality.
Production workshop of Yongkang Jirui Daily Necessities Factory
However, what surprised Cao Jibin most was the "Treasure of Shops": "When doing business, people like to create 'best sellers', and then attract traffic to the stores through' best sellers', which drives the attention of other commodities. 'Treasure of Shops' is the tool to create' best sellers'." She described her understanding of the "Treasure of Shops" in very popular language.
Cao Jibin also has a secret on the way to create the "Treasure of Zhendian". Taking a recently popular S-shaped trouser shelf as an example, she analyzed the process of creating the "Treasure of Zhendian":
First of all, the product must be better. This trouser rack is made of stainless steel. One trouser rack can hang five pairs of trousers. The quality is guaranteed and the price is very cheap. I will position it as a drainage model;
The second is data accumulation and analysis. Open online Alipay, sort out click, inquiry and other data; Offline is to gather dealers to place orders, physical stores to sell, etc., and obtain market recognition from these data;
Finally, it is the setting. By collecting gifts, issuing coupons and other behaviors, do some marketing diversion activities to increase the transaction amount. The more people are ordered, the faster the upgrade speed will be. When it reaches the Golden Crown, it can be set as the "treasure of the town store".
Now, the purpose of diversion has already been achieved, and the product sales are also good. Cao Jibin said, "This year, following the 1688 platform rules, all kinds of new attempts and new play methods have been done, and the results are good. So far, sales have increased by 60% over last year."
Cao Jibin was very lucky to have chosen 1688, and even sighed that she had not joined earlier. She said, "Next, naturally, we should follow the pace of 1688 and strive for a higher level!"
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