With the 1218 Business Day coming to an end, the last big promotion in 2018 has ended. Have you followed the trend? Are you full of harvest? Are you more confident in your online business next year and ready to show your skills! 
First of all, let me introduce myself. My name is Ma Yuqing, general manager of Linyi Kedun Safety Protection Products Co., Ltd., top respiratory protection merchant, certified lecturer of Alibaba Business School for Small and Medium Enterprises, top ten B2B online merchants in Linyi, and consultant of the technical department of Linyi Chamber of Commerce. Let me lead you to a 1218 promotion operation link.
Why make a big promotion?
It is well known that buyers like to purchase goods at the time of big promotion. This is true for Class C, and the same is true for Class B buyers. Because buyers want to get the goods they need through more favorable prices. Drive the growth of sales and indirectly improve the popularity of their own product brands. Therefore, making a big promotion is the best way to obtain new buyers and the best opportunity to recall old customers.
What is more important is not the turnover of the day, but a series of preparatory measures in the early stage. These thoughts are not imaginary, but are refined based on the preferences, needs and psychological changes of customers at ordinary times, serving every buyer well and letting buyers recognize your products. The platform will see the advantages and value of your products, Quickly improve your product competitiveness and product ranking. With the introduction of platform traffic that is far more than usual, you will also have more opportunities to obtain buyer traffic tilt.
Chapter I
Is it a sense of achievement when the sound of ding dong comes one after another? The 24 hour non-stop order collection started at 00:01 on the day of 1218, which can be described as the hottest online language at present "I feel like my life has reached its peak!" This is the feeling. Let me show you what I got during the promotion?
(1) Qualification of key returning merchants in safety protection industry
(2) 1218 partners have also won the list of 1218 cross-border excellent merchants, 1218 Taoyuan factory excellent merchants, and many other scene reward resources.
(3) On the day of 1218, the number of buyers also increased by hundreds. The transaction amount has increased from 100000 yuan to 500000 yuan. The amount of 1 million yuan to 2 million yuan has been growing rapidly. The traffic volume of the day was also very large, which poured into our stores.
What did we do in the early stage of the promotion?
First: Selection
Choose according to the requirements of Dasu, calculate the profit, and understand the rules of Dasu's registration (for example, each person can use up to 20 coupons for one product, and the registration discount is 9.5%), just like the profit of 15% will be deducted from the 4000 yuan product. So you should choose good products for registration.
Second: Activity scene
Learn about the activities of 1218, such as the 1.5.9 venue, the sourcing venue, and the cooperative venue.
Third: Rapid impoundment
In the early stage of the promotion, the ranking is based on the amount of water storage. The higher the amount of water storage, the higher the ranking. The more registered goods, the more the flow. However, it is reminded that the amount of water storage must be no less than 30% on the day of the outbreak period before returning to the factory will be rewarded.
Fourth: Outbreak period
According to the completion requirements of different time nodes, the earlier the completion, the more completion, the more rewards will be brought, and the weighted time will last about.
These are the key points that I summarized before I pushed forward.
Chapter 2: What should we do after the promotion?
What should we do at the end of the big promotion? Timely review the data and make a big promotion. In this way, we can find and fill the gaps in time and get more in the next promotion
1. Arrange delivery: greatly promote the end of the outbreak, and ensure accurate and timely delivery, delivery, logistics, after-sales and other issues are followed up in a timely manner.
2. Page decoration adjustment: to promote the end of the big promotion, the discount intensity is different, adjust the shop page decoration at the first time, and promote the atmosphere offline.
3. Data recheck: recheck and summarize the data in various stages, such as target completion rate, transaction volume, number of buyers, proportion of new and old buyers, traffic, conversion, etc., find problems and solve problems, and file customers hierarchically.
4. Return to the site: the traffic will continue for several days, so be ready
The above is a summary of an operation link before and after the promotion, and I hope it can help you in the future store operation.
Finally, I would like to say my feelings. We must follow the rhythm of the platform, understand how to play and be familiar with the operation, so that we can play Ali and gain more wealth from it. At the same time, business friends and friends can also consult at any time about any problems they encounter in the operation. Welcome to talk about business and common development and progress. I wish you all a prosperous business in the new year and a big sale on March 28, 2019.
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