Fuzhou Senzhilin Paper Industry Co., Ltd. (hereinafter referred to as "Senzhilin") has maintained a monthly turnover of more than 300000 since it entered the 1688 platform. However, the most powerful point of Senzhilin is that it can make full use of 1688 platform activities to promote the overall turnover of stores.
According to my understanding, in a regular "Daily Sale" activity, the total number of orders in the Forest of Forests activity exceeded 3500, and the total turnover exceeded 100000. 
△ Screenshot of product turnover on the day of the event
A packet of "small" paper towels can sell for 100000 yuan. What's the secret of Forest of Forests? To this end, I contacted Ye Meili, the operator of Senzhilin, and invited her to share the secret of high sales of Senzhilin tissue.
Taking the "Tea Talk Log Tissue", a special activity product of the store every day, as an example, she shared her operating tips with us.
△ Senzhilin "Tea language log paper towel"
Product price setting
The price of the event should not be too rigid. You can set the price of a box of paper towels, a bag of paper towels and test them. (The package price has been set for this product. When you register for your product, you should pay attention to the freight.)
During the activity, through the observation of the ranking of the merchants' products in the venue, it was found that the commodities with prices less than 1 yuan would rank at the top of the entrance. Therefore, the product specifications are set to one package and one box, and the ranking of products is improved through price.
Product Master Map Settings
Different main maps can set different selling points to attract customers and improve product transformation.
For example, the paper towel specification is the main drawing of a box. When the specification is set to "box", the price will be relatively high, and merchants can reflect the packaging and quantity of products on the main map. As shown below:
The specifications of paper towels are the main picture of a package, and merchants can directly reflect the price and product characteristics on the main picture. As shown below:
Product Title Settings
The product title can include the selling points of the product, such as product specification, quantity, etc.
For example: Chayu Paper Towels 36 Packaging Posting Logs Baby Paper Three Layer Facial Tissue Paper Wholesale by Household Paper Manufacturers
Preparation before the activity
After the activity products pass the review of the platform activities, merchants can make some preparations.
1. Campaign publicity
Before the event, send the product link to the customer and notify them to start the competition. The more the number of competition is, the higher the ranking position is, and the higher the display position is, the better the effect will be. This will not only notify old customers to place orders, but also attract new customers.
2. Automatic reply settings
Before the activity, set the automatic reply and quick reply phrases, and set the answers to the questions involved, such as specification, weight, quantity, delivery time, etc. The customer service is in place, and the customers who make inquiries are transformed.
Post event data collection and analysis
After the activity, register the customer information, collect the data, analyze the good points and the bad points, and improve in time. Follow up can be carried out later to improve the return rate of customers. In addition, it is also convenient for later stores to adjust the number and price of registration activities.
epilogue
The reason why Senzhilin stores can break through the platform is that they have discovered a secret. "In the process of store operation, we found that most businesses in the industry did not understand the true meaning of the event, so few businesses participated in platform activities. This is also an important path for our stores to break through the platform," said Ye Meili.
Ye Meili believes that different industries, different venues and different activities have different priorities. For example, the effect of partnering on goods with high customer price is obvious, while the effect of daily sale on goods with low customer price is obvious. In the early stage, if the effect of which venue is not clear, you can sign up for more than one test without harming your own interests.
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