"We misread the world, but said that the world deceived us."
This famous quote of Tagore was forwarded by Zhang Dehong, General Manager of Suzhou Aston Compressor Co., Ltd. in the circle of friends. In fact, the first encounter between Zhang Dehong and his air compressor and the 1688 platform also started from a misunderstanding.
Zhang Dehong, General Manager of Suzhou Aston Compressor Co., Ltd
Accidental "network" Xiaobai incarnates as a powerful merchant
"My store has been in Chengxintong for 10 years, but I just saw someone in the same industry using it at the beginning, so I took the attitude of trying it out. As an advertisement, I didn't take care of it before July this year. It was not until July and September that I received a call from a waiter, who asked me to join a strong business and become a god, told me that I could provide accurate positioning services for businesses, and simultaneously recommended offline training courses to me. "
But at this time, Zhang Dehong did not take these waiters' links to him with Wangwang or nails in mind, just regarded them as sales advertisements. By chance, he saw an offline training course in Suzhou. Zhang Dehong and his colleagues in Suzhou went to participate with a trace of curiosity.
In this class, the lecturer only analyzed the basic knowledge of "how to use keywords" and "how to store water", but he was shocked and still remembered it. "It was not useless, but I never understood," Zhang Dehong recalled.
After a real "touch the net", Zhang Dehong, who asked for advice modestly, was inspired and began to return to his Aston compressor shop on 1688 to study backstage operations, analyze data, use various drainage methods, and ask lecturers for advice.
"The training teachers are very enthusiastic. No matter how late they are willing to coach and respond to my information in a timely manner, which makes me learn quickly and communicate smoothly."
In fact, last year, Zhang Dehong used online sales treasure and bought the brand king. But at that time, because he did not understand the promotion skills, he had little effect and no transformation, which made him unable to do so. Until this year, he got the guidance and analysis from the training lecturer, he realized that although the hit rate was high, it was likely to come from peers. The key problem was that, His keywords are not accurate.
"According to our consistent understanding and understanding of the industry, we have always taken the air compressor as the key word, and most of the resulting flow is invalid; after keyword matching analysis in 1688, we set the screw air compressor as the key word, and the customers transformed are very accurate, and the cost is also reduced." Zhang Dehong explained.
Zhang Dehong and his team
The Treasure of Zhendian became famous in the battle
It was on the 1218 Business Day that his Aston air compressor really broke out. One day of water storage, 1.69 million yuan was converted online, It was ranked 28 in the machinery industry and Top 1 in the air compressor industry.
Such achievements are attributed to his store treasure - screw air compressor.
Online sales of industrial products such as air compressors are completely different from consumer goods. The key to selling consumer goods online is to create explosive products. But for the industrial products Zhang Dehong is involved in, what needs to be done is to expose and drain the products, and then use professional people to connect with professional procurement to complete the purchase process.
Zhang Dehong said about the current highest turnover of 1218 that day, "I never thought that there would be so many transformations. From the display site of Zhendian Treasure, our product credibility is significantly higher. With the endorsement of 1218 turnover, the transaction volume of the store has risen significantly. The average daily sales volume was only tens of thousands, but since this week, the average daily sales volume has been hundreds of thousands. "
To his delight, online transactions are not only fast, but also there will be no arrears. Zhang Dehong, who has worked in this industry for more than ten years, is most afraid of the trouble of offline payment collection and slow payment collection. From delivery, acceptance, installation completion to full payment collection, it often takes about a year. Although some small and medium-sized enterprises have small orders, the payment collection is far away, which has become a headache for him.
"Offline procurement is troublesome to communicate with, can't get customers, and has no right to participate in quotation. Online business is relatively simple and clear."
Aston air compressor production workshop
Although it is not easy to sell industrial equipment online, Zhang Dehong believes that with the procurement team becoming younger and younger, he believes that online procurement will gradually open up.
Now, click Zhang Dehong's 1688 Suzhou Aston Compressor Shop, and you can see the main business, company introduction, and product details at a glance. With the guidance of the lecturer, the shop positioning is very clear, and the overall flow has been steadily increasing. From the data, customers are more willing to stay here.
In the future, Zhang Dehong is also more willing to expand his online business, because in his opinion, "At present, our labor cost is the highest, and after-sales service is the most painful. Our peers are all thinking about how to maximize the profit of after-sales service, and we are thinking about how to remove the profit of after-sales service and sell it as an online product. In this way, our cost will be lower, payment collection will be faster, and the cost of manufacturers coming to purchase will also be reduced."
This win-win situation should be in the near future, we look forward to!
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