Partner marketing
Driving revenue and impact
Global partner teams trust us
Partner marketing made easy
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Deep domain expertise -
Experienced people -
Dedicated practice -
Global reach
Explore how Foundry’s Global Partner Solutions practice is helping technology partner marketers scale results across a variety of partner initiatives.
Partner marketing insights
We can work with you in three ways:
Foundry delivers outcomes at scale
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Global scalability -
Quality editorial brands -
Trusted first-party data -
Martech solutions -
Brand-to-demand experience -
Ease of execution
The value of partner marketing is on the rise
“Foundry is, by far, my favorite media partner. I bring Foundry in early to help develop our co-marketing strategy, then lean on them to drive and program manage the activities, at scale with multiple partners around the globe, delivering quality leads and results which further encourages my partners to continue to work with them beyond our co-marketing efforts.”
Supporting products & services
Frequently asked questions
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What is partner marketing? Partner marketing is a form of co-marketing where two or more businesses work together to promote each other’s products or services. This can include joint promotions, cross-selling, and affiliate marketing. -
Why is partner marketing important? Partner marketing allows businesses to tap into new audiences and expand their reach. It also allows businesses to leverage the expertise and resources of their partners to create more effective marketing campaigns. -
How do I find the right partners for my business? When looking for partners, it’s important to find businesses that complement your own. Look for businesses that serve similar audiences or offer complementary products or services. Consider businesses that have a strong reputation and a history of successful partnerships. -
How do I structure a partner marketing agreement Partner marketing agreements should clearly outline the goals, responsibilities, and expectations of both parties. Include details on how the partnership will be promoted, how leads will be shared, and how success will be measured. It’s also important to set clear terms for compensation and to establish a process for resolving any disputes that may arise. -
How do I measure the success of a partner marketing campaign? Measuring the success of a partner marketing campaign can be challenging. Some key metrics to consider include the number of leads generated, the number of conversions, and the return on investment. It’s also important to consider the long-term value of the partnership, such as increased brand awareness and customer loyalty.