Fujian: "May Day" household appliances trade in the old for the new, and enterprises are taking action

At the turn of spring and summer, Let's have a break and a new look. Does your home have Those who deal with troubles and always make use of them Old refrigerators, old sofas, old kitchen appliances Those who are reluctant to buy but have already planted grass New mobile phones, new cars, new appliances Come and trade the old for the new! Home appliances, digital products and automobiles If you want to "change", just "change". Renew and refresh.

In order to implement the relevant work deployment of the Ministry of Commerce and the provincial government on the trade in of consumer goods, meet the people's consumer demand for the trade in of old appliances, encourage the launch of new stores, new products and other activities, and further release the consumption potential of green and smart appliances, the Department of Commerce of Fujian Province actively launched enterprises to carry out the trade in of old appliances. In the afternoon of April 28, Fujian Suning E-shop held the opening conference of Suning E-home Max's first store in Fujian in Fuzhou, and jointly launched the old for new benefits for the opening of new stores with dozens of household appliance brand enterprises, such as Midea, Hisense, Panasonic, and Beike. The product discount reached more than 10%, opening the prelude to the "May Day" household appliance trade in activity in the province.

Suning Yijia Max Fujian First Store Opening Conference scene

It is reported that since the meeting of the Central Finance and Economics Commission on February 23 stressed the need to encourage and guide a new round of large-scale equipment renewal and consumer goods trade in, the Provincial Department of Commerce has acted quickly to launch a number of household appliance brand enterprises and financial institutions to take the lead in carrying out the trade in of household appliances. On March 13, the Provincial Department of Commerce took the lead in launching the 2024 Fujian Household Appliance Trade in Ceremony, which officially kicked off the province's promotion of household appliances trade in. On March 29, Haier Group was instructed to hold a press conference and consumption promotion activities for the brand's home appliances in our province. On April 12, we guided the launch of Fujian "Tmall Premium Brand Renewal Festival" Green Appliance Trade in Alliance Conference and Fujian Appliance Top 100 Exchange Conference. We guided Suning E-shop, Red Star Macalline and other influential home appliance stores in the province, as well as Haier, Midea and other home appliance brand enterprises to further optimize their old for new processes and convenient services for disassembly and assembly, and launched special preferential policies for the Fujian market. The provincial department integrated relevant information and released and publicized their preferential policies through authoritative media.

Suning Yijia Max Fujian First Store Opening Conference scene

Next, the Provincial Department of Commerce will also carry out the special action of replacing old appliances with new ones throughout the province, guide local governments to unify subsidy standards, simplify subsidy application procedures, and support the replacement of old appliances with new ones across 12 categories of common household appliances, such as washing machines, refrigerators, televisions, air conditioners, water heaters, cigarette machines and stoves, dishwashers, steam ovens, dryers, floor sweepers, intelligent bathrooms, and massage chairs; We will encourage cities where conditions permit to issue home appliance consumption vouchers and support consumers to purchase new green smart home appliances. We will continue to mobilize home appliance sales platforms, brand enterprises, industry associations, and financial institutions to participate in multiple ways, encourage enterprises to stack profits, continue to create "May Day", "Summer Festival", "Mid Autumn National Day", and "New Year" home appliance promotional activities, and further activate consumer demand through consumer reduction, exclusive rights and interests, coupon killing, card cashing, red envelope rewards and other ways, It is convenient for residents to trade in the old for the new.

"Old" means "old" to activate the old market, "New" is the "new" that customizes a new life. "Trade in the old for the new" will bring "a new look", "Glow" new vitality of domestic demand, "Glow" new market power.