In April, Hainan was full of beauty. These days, "Consumer Expo" occupied "Hot search" of many social platforms: National tide of science and technology, artificial intelligence Digital consumption and debut of new products …… Global top goods compete with high-quality domestic goods, The rich and colorful supporting activities are overwhelming, The global boom of preferential purchase has swept every corner of the island.
For four consecutive years, The Consumer Expo is getting better and better, Upgrade from a new friend to an old friend, From purchaser to exhibitor, From "first return customer" to "return customer". Time sequence replacement, What remains unchanged is the on-time agreement between Fujian and Consumer Expo.
This year, 27 exhibitors from Fujian Provincial Group came across the mountains and seas again with "Fupin". Five exhibition areas of "Funong Premium Products", "Fuwei Fragrance", "Fucha Life", "Fuchao National Style" and "Fujian Boutique" have been opened grandly. Fujian enterprises, with the help of the platform of the Consumer Expo, continue to explore domestic and foreign markets and polish the gold lettered signboard of "Made in Fujian".
Exhibition area of "Funong high-quality products"—— A land of "happiness", green mountains, rich people and prosperous industries It is said that food is a "card with flavor", and understanding a place often starts with local food. In the exhibition area of "Funong Premium Products" in the Fujian Pavilion, Fujian's mountain treasures and sea and land delicacies will lead you to a journey of Fujian on the tip of your tongue. The prefabricated new style Buddha Jumping Wall gift box has been improved and upgraded on the basis of retaining the rich taste of the traditional Buddha Jumping Wall gift box, and can reproduce the famous dishes of the state banquet without leaving home; Han Xingji, the "pickle family", made a big contribution to small products. Behind a jar of fermented bean curd, the enterprise sticks to the traditional technology and is innovative and enterprising; Intangible cultural heritage white water tribute sugar of geographical indication product is instantly melted in the mouth, mellow, crisp and beautiful, with endless aftertaste; Lvnong organic tremella was picked from the freshest time, washed with Wuyishan spring water, frozen and dehydrated, and retained the taste of fresh tremella to the greatest extent. 
In recent years, Fujian has steadily promoted the revitalization of rural industries, talents, culture, ecology and organizations. The rugged mountain roads in the past have become flat roads; The agricultural products that had been stored in deep alleys for a long time went out of the mountains through live broadcast and were sold to the whole country; The village culture is withering and the ancient village has become a popular card punching attraction, and tourists come in droves The happy picture of Fujian's beautiful countryside, It is spreading slowly.
"Fuwei Fragrant" Exhibition Area—— The fragrance of the wine floats for thousands of miles "Fujiu", as another new name card of Shanshui Fujian, is an important carrier of traditional Fujiu culture. Drinking, tasting and giving away Fujiu make the spirit of "Fujiu" linger in all aspects of people's life. In the Fujian Pavilion, liquor enterprises such as the provincial liquor company, Fumao, Zongtang, and Zhongshi Beishan, together with their word-of-mouth series of products, appeared at the Consumer Expo, attracting many "drinkers" to visit and experience the exhibition area, and gaining numerous "fans" on the spot. The construction and deepening of the "Fujiu" brand explains the quality persistence and continuous innovation spirit of the "Fujiu" craftsmen. 
Like a window, More people will be attracted by the Consumer Expo Fall in love with Fujian wine, Fall in love with Chinese flavor.
"Fucha Life" Exhibition Area—— Take tea as a medium, make friends with tea, and "happiness" is permeated in a teacup Thousands of years of Confucianism, Buddhism and Taoism, and ancient landscape tea. Tea is a national drink, and Fujian tea is the most representative cultural symbol of Fujian. There are 34 tea brands in Fujian that have been rated as China's famous trademarks. Wuyi Rock Tea (Dahongpao), Tieguanyin, Fuding White Tea, Fuzhou Jasmine Tea, Tanyang Gongfu Tea, Zhangping Narcissus Tea and other production techniques are representative intangible cultural heritage projects. At present, six indicators, including tea output, unit yield and output value of the whole industrial chain, rank first in China. Entering the exhibition area of "Fucha Life", you will see several large tea stands. The tea art performances and special tea tasting of famous tea enterprises such as Wuyixing, Bama, Zhengshantang, Chunlun, Xiangjiang Tea, Daewoo Tea attracted many visitors, and tea lovers came in an endless stream. In the free tea tasting, guests from all walks of life experience the "good drinking, understanding and fun" tea culture at a "zero distance", and enjoy the "moments of consumption" tea flavor in an "immersive" way. 
Like a bridge, The Consumer Expo connects Fujian and the world, Listen to the story of oriental leaves, Taste the fragrant tea from thousands of miles away.
"Fu Chao Guo Feng" Exhibition Area—— Intangible Cultural Heritage and time-honored brands If the "tip of the tongue trip" shows the characteristics of "good luck", then the cultural trend will release the charm of "good luck". The exquisite intangible cultural heritage bodiless lacquerware is a precious black gem in the eyes of international friends; Pienzi Huang, a national first-class protected variety of traditional Chinese medicine and one of the "three treasures of Fujian", is known as the "Chinese symbol" on the Maritime Silk Road; The regional public brand "Putian Shoes" is based on quality and escorted by brand to show the world the nirvana and transformation of China's new shoe city; The century old Fangjia Shop, which focuses on oriental nourishing ingredients, attracts numerous fans with its novel national nourishing concept and exquisite brand design; The magical mountain grape vine woven bag is a "living bag". The color can change with the time of use and will be handed down from generation to generation. 
Such as a wonderful stage, The Consumer Expo gave Fujian "national fashion products", With the opportunity to show your charm, Promote more "Fu" brands, Take the road of "out of the circle".
Exhibition area of "Fujian Boutique"—— Learn about the good scenery, good arts and good people Entering the exhibition area of "Fujian Boutique" is like stepping into the palace of art: Dehua white porcelain that is moist like grease and crystal like jade; Under the light mapping, the magic streamer, mysterious changes like stars; The vivid wood carving embodies the painstaking efforts of the master of arts and crafts; Behind the elaborately carved Fuzhou cork paintings is the adherence of intangible cultural heritage craftsmen to inheritance... Here, the traditional ancient charm and fashion vitality collide, showing the vitality and vitality of Fujian culture in succession and development. 
Like a magnifying glass, The Consumer Expo makes the world see Fujian's rich historical and cultural heritage, And the colorful charm of intangible cultural heritage.
Hold the Cloud River to wash the sky, The mountains and waters of Fujian are new. The Consumer Expo has become stronger and stronger, Not only open a new window for the world to look at China today, And let the world see a more open, confident and beautiful new Fujian. In the spring of 2024, Fujian and Hainan, We arrived as promised. |
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