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Source: Science and Technology Innovation Board Daily
Recently, JD has frequently caused heated public opinion due to a series of events such as internal attendance adjustment, shortened lunch break, and personnel optimization.
It is reported that JD strictly pays attention to attendance, and the lunch break time is shortened from two hours to one hour, and the lunch break is cancelled and the lights are turned off.
At the senior management meeting held on the 24th, Liu Qiangdong, Chairman of the Board of Directors of JD Group, made an internal speech and responded to this.
"If we have a large number of brothers lying down and sleeping soundly, we must turn off the lights for two hours at noon to sleep soundly, which can also help the company achieve good performance, raise salaries, and realize our dreams. It is impossible to do something good all our life," Liu Qiangdong said.
"Next, as long as the performance is good, there is no need to work overtime; as long as the performance reaches the average level, the company will never dismiss you as long as you work hard; but the company will not tolerate anyone who has poor performance and never works hard, and will gradually eliminate all of them by various means." Liu Qiangdong said forcefully.
When it comes to employees who uphold the values of "life first, work second", Liu Qiangdong understands, but points out that these people cannot be called his brothers, because they are not the same people and should not work together.
"I believe that every company joining JD has a dream. Most of them want to do something special in their life and want to be the first in the industry. No one wants to join a lousy company with no future. No one wants this company to lie flat, sleep soundly, have no passion, passion, dream and glory. I believe it's really my brother, and I don't want JD to become like this. " Liu Qiangdong said.
"Of course, everyone has different choices. Some colleagues want to enjoy life. Life comes first, work comes second, and they don't want to fight. I can also understand that this choice is not wrong. But I can only say that you are not my brother, nor my enemy. We are not the same people, not the same family. We should not work together. Your presence will seriously damage the interests of our struggling brothers, which is unfair to those who are still fighting every day and working overtime. "
At the same time of delivering the speech of "wolf like struggle", Liu Qiangdong once again raised the salary of all the staff of Jingdong purchasing and marketing.
Liu Qiangdong said that various parameters of the company had stabilized the downward trend, and the profit in April was much better than that in the first quarter. Therefore, it was decided that the minimum increase of cash compensation would be 20% for all managers who purchase and sell C1, C2 and C3.
Among them, the average increase of C1 and C3 levels is 30%, and the maximum is 50%; The average increase of C2 level is 50%, the lowest is 30%, and the highest is 100%.
At the same time, the year-end bonus will be increased every six months for all purchasing and marketing personnel, which means that the annual salary of all purchasing and marketing personnel will increase to 20 months' monthly salary in the next two years. In addition, an incentive fund of 10 million yuan will be set up for each business unit.
According to the financial report released on May 16, JD's revenue in the first quarter was 260 billion yuan, up 7.0% year on year; The net profit attributable to common shareholders was 7.1 billion yuan, compared with 6.3 billion yuan in the same period last year, up 13% year on year. Under non US GAAP, the net profit attributable to common shareholders of listed companies was 8.9 billion yuan, up 17.2% year on year.
When talking about Liu Qiangdong's internal speech, Pan Helin, a well-known economist, said to the reporter of Science and Technology Innovation Board Daily that there is no easy market competition. While Liu Qiangdong was coy, he actually gave a red envelope and announced a 20% - 100% salary increase for all. Verbal demands are matched with salary increase actions.
"This shows that Liu Qiangdong still treats employees as brothers, but in the future, he may introduce more strict performance assessment for employees. E-commerce platform enterprises have entered the mature period from the growth period, and mature enterprises need to tap growth potential from internal management. In short, JD's competitive pressure is really great, and JD wants to apportion the pressure of the enterprise to all employees, so as to make the enterprise more dynamic. "
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