Counterattack of "the richest person in milk powder" in Northeast China
He went from having nothing to the director of the land reclamation plant, from the department level cadres to going overseas to start his own business. The dairy man who came out of the cattle raising family devoted himself to taking over 15 million yuan of debt from scratch. In the past 20 years, he led Feihe to gamble on the profit giving terminal, overseas listing and financing, building the whole industry chain, and putting heavy money into advertising, We helped Feihe survive the most difficult years. A series of bold measures made Feihe perform a wonderful counterattack in the cracks of many old dairy enterprises. In November 2019, China Feihe landed at the Hong Kong Stock Exchange. In May 2020, the company's market value exceeded 100 billion yuan, and I became the richest person in milk powder. However, after many years of hard work and persistence, he could not stay away from industry disputes and doubts. In the face of crisis, how did he lead Feihe to turn the tide of adversity and save the day? What kind of confidence does he have to break through the transformation and call the slogan "milk powder more suitable for Chinese babies' physique"? At least One Hour is an exclusive dialogue with Leng Youbin, the chairman of China Feihe. Under the interweaving of hometown flavor and mellow wine fragrance, Leng Youbin feels the competition of dairy giants and tells the story of the counter attack of Leng Youbin's "hundred billion" Feihe. Details>
