"Welcome to our live broadcast room, click on the yellow cart below, and the fresh fruit will arrive at Shunfeng directly..." Early in the morning, in the live broadcast room of Yimu Tian E-commerce Co., Ltd. in Fengxian County, the person in charge, Mr. Duan, was skillfully selling online in front of the camera. In just one hour, the dangshan pear hanging out has sold nearly one thousand orders.
"My fruit is not only fresh at an advantageous price, but also can be delivered in half a day at the fastest and two days at the slowest." Mr. Duan said that the special geographical location of his fruit warehouse should be the starting point for his confidence.
Upstairs inventory and downstairs delivery can be delivered on the same day as soon as possible
Unloading, sorting, loading, departure...... There are more than 1000 trucks in and out of the Shunfeng Jiaxing Xiuzhou Central Transit every day to transport express mail to different destinations, and the "one mu field" fresh fruit warehouse is located in the Shunfeng Xiuzhou fresh fruit warehouse above the central transit building.
After the consumer places an order through online channels such as the "One mu Field" broadcast room, the order order will be sent to the warehouse at the first time. After being packed, brother Shunfeng will directly send it to the downstairs middle transition, and you can follow the vehicle to the destination within 15 minutes at the earliest.
In 2008, Mr. Duan devoted himself to the fruit business. After the popularity of online sales channels in recent years, Mr. Duan also took the lead in trying to carry goods live. In the first year, online sales reached 10 million yuan.
"Online sales channels are wide and there are many buyers, but the requirements for express delivery timeliness are particularly high." Mr. Duan said that at the beginning, although the sales were good, the return rate was also high, especially in a little farther away, when fresh fruit was delivered to customers, there was a certain damage rate. "Later, I simply moved the warehouse to the Shunfeng Zhongchang Building."
"At present, we have been able to achieve product coverage in 8 cities in East China on the day ahead, and 47 cities on the next day, which means that citizens in 8 cities can receive high-value fruit orders on the same day or the next day." Dong Jiacheng, head of Shunfeng Xiuzhou Fresh Fruit Store, introduced.
Based on demand diversification, "warehouse up and down" warehouse came into being
As the largest fruit distribution center in the Yangtze River Delta, Xinjiang Hami melon, Sichuan Rao Rao orange, Zhejiang bayberry, Hainan coconut... Every year, countless fresh fruits from all over the world gather in Jiaxing Shunfeng Xiuzhou Fruit Market, and are sold to all over the country through online sales such as direct seeding rooms. It is reported that since 2004, Shunfeng has started to provide logistics services for merchants in Jiaxing Xiuzhou Fruit Market. According to the original mode of direct delivery from the fresh origin, customers have to go through 12 links from placing orders online to receiving express mail, and it takes at least 6-12 hours to reach the transit site.
"The original links are many and the time is long, leading to the loss rate of fresh fruit pieces has been unable to reduce." Dong Jiacheng said, "The pain points and demands of customers are very direct, one is to optimize packaging to improve efficiency, the other is to control logistics costs and reduce transport links."
Shunfeng has specially set up a project team for fruit greenhouses. Finally, in March 2023, Jiaxing Xiuzhou Fresh Fruit Storehouse came into being.
As the first professional high-value fruit "upper warehouse and lower transfer mode" warehouse in Shunfeng's whole network, Xiuzhou Fresh Fruit Store has been committed to providing high-quality logistics services for businesses. With the rise of live broadcast e-commerce, Xiuzhou fresh fruit sales warehouse uses the front yard of the mid transition to front the goods, opens a special area for live broadcast to the local merchants, gives full play to the advantage of Shunfeng's multi frequency bulk cargo, realizes the instant delivery of consumers' orders, and provides one-stop warehouse integration and multi-level time effective performance services including sales, warehousing, shipping and distribution for urban merchants, Realize high-quality service from "field" to "tip of the tongue". Up to now, six merchants including one mu of farmland have settled in Shunfeng Xiuzhou Fresh Fruit Storehouse.
In the middle and late May, the loquat sales season is just in time. Boxes of loquats are being transported to all parts of the country by brother Shunfeng. "For delicate fruits such as loquats, cherries and waxberries, we try to choose the fastest aging." Duan said, "For other fruits that are relatively 'skinny', we can choose Next Day."
Ouyang Zhuojie, the person in charge of Shunfeng urban service products, introduced that the "warehouse up and transfer down" mode cooperated with different time effective products, optimized logistics costs, and provided more options for businesses.
Yang Wen
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