project planning paper
1. Brief introduction of the project
2、 Contents of the project
WeChat platform marketing basis
WeChat is a free application launched by Tencent on January 21, 2011 to provide instant messaging services for intelligent terminals. WeChat supports cross communication operators and cross operating system platforms. WeChat provides public platform, circle of friends, message push and other functions. Users can "shake", "search number", "people nearby" Scan the QR code to add friends and follow the public platform. At the same time, WeChat will share the content with friends and the wonderful content seen by users to the WeChat circle of friends.
As of November 2013, the number of registered users has exceeded 600 million, making it the largest user group of mobile instant messaging software in Asia. The huge number of users and the popularity of WeChat make the development and application of WeChat public platform become another marketing platform in the new era of the Internet.
It can be realized through WeChat public platform
1. Point to point, one to many;
2. Dig out high-end potential customers, strengthen interaction with customers, and interact in real time after receiving messages from WeChat account, which is more humanized;
3. Do a good job of WeChat push content, so that customers can sincerely feel the practicality and benefits of the content.
4. Improve brand awareness and increase brand marketing power.
Professional team
The team includes experienced network editors, software development technicians, market analysis teams and professional event planning programs. From the perspective of each business, they are using the top talents in Xinzhou's industry to serve themselves. This is also our biggest advantage.
Powerful compiling software
We have the city's top background software compiler engineers for WeChat public accounts, who carry out professional evaluation and development of the industries that WeChat platform can involve, to ensure that every customer who chooses us will think that we are the most professional design and development team.
Existing problems and solutions
Businesses are still in a muddle about the WeChat platform, and customer development is the most difficult problem to solve at present.
Market positioning and market analysis
The general catering industry, fast selling industry, digital electronics enterprises, hotels, automobiles and other industries can use WeChat accounts to send mass messages, including promotional activities, new product listings and other information. The frequency of several times a month can usually meet the demand of merchants for advertising push.
At the same time, the positioning of the WeChat platform saves costs compared with the distribution of leaflets and TV advertisements in the market. Today, with the development of the Internet, WeChat platform marketing has become an indispensable product for businesses to promote their own brands.
WeChat platform marketing methods and advantages
1. The traditional marketing model often loses a lot of high-quality customer resources due to the slow updating of customer information. WeChat marketing carries out enterprise publicity and truly does not miss any potential customer.
2. With strong pertinence, the past SMS and phone bombings often target scattered or can not summarize all potential customer groups. WeChat marketing and positioning search use different marketing publicity models for different potential customer groups, and take multiple measures to make enterprise publicity no longer cold and hard, so as to achieve better publicity results.
3. More intuitive, more comprehensive, WeChat marketing system can not only send text, pictures, but also real-time transmission of audio and video, promote enterprises from multiple angles, and achieve accurate message push.
3、 Project initiator, shareholder, management and technical support
1. Background of the project sponsor:
Explain the situation of the project initiator.
2. The business of the project initiator, including the financial statements of the past three years:
(1) Business situation of the project initiator
⑵ Financial statements of the project initiator in recent three years
3. Resumes of major shareholders and management personnel of the project initiator.
4、 Marketing and sales arrangements
1. Basic situation of the market:
⑴ Main use of the product
(2) Current capacity, growth rate and price change of local, domestic and export markets.
2. The production capacity, production cost, unit sales price, main sales target and estimated market share of the project:
(1) Production capacity and production cost
⑵ Unit sales price and main sales target
⑶ Estimated planned share
3. Customer situation of the product and arrangement of sales channels:
(1) Customer situation
Explain the customer's situation.
(2) Sales channels
Introduce the arrangement of sales channels.
4. Current market competition:
(1) Other existing manufacturers
List the situation of other manufacturers and the most threatening places.
(2) Planned new similar projects and alternative products
List the similar projects of these manufacturers and the specific conditions of their alternative products, and point out their potential threats to the current projects.
5. Tariffs and controls on imports of similar products:
6. Main factors affecting the product market:
The factors that can affect the product market are analyzed in detail.
5、 Technical feasibility, personnel, raw material supply and environment
1. Production process planned for the project:
2. Arrangements for cooperation with other companies:
3. Personnel training and key technology assurance of the project:
(1) Personnel training
Explain personnel training.
(2) Guarantee of key technologies
The assurance of key technologies is described.
4. Local labor force and infrastructure:
Detailed description on communication, transportation, water source, energy and power supply.
5. Classified data of production costs and expenses:
6. Source, price and quality of raw material supply:
7. Relationship between planned production facilities and raw material supply, market and infrastructure:
8. Comparison between planned production facilities and planned and existing similar production facilities:
9. Environmental factors of production facilities and countermeasures.
6、 Investment budget, financing plan and benefit analysis
1. Project investment and fund arrangement:
2. Fund structure of the project:
The paper expounds the capital stock investment of shareholders, the loans of shareholders and the amount of bank financing.
3. It is hoped that the participation mode of IFC and the syndicate, including equity, loans or both, will:
4. Financial forecast of the project:
Predict the return on production, sales, capital and liabilities, profits, capital flows and benefits.
5. Main factors affecting benefits.
8、 Schedule of project preparation and progress
1. Project decomposition:
Break the project into several smaller modules according to the actual situation of the project.
2. Milestones:
List several possible milestones of the project.
3. Schedule:
Allocate the specific schedule of the project.
4. Funding arrangement:
Allocate funds for each cycle and breakdown of the project.
5. Staffing:
Staffing in each project module and time period.