Since the release of the fourth generation director Wu Tianming's posthumous work A Hundred Birds Chasing the Phoenix on May 6, it has enjoyed a good reputation, but only about 1% of the low release films are released every day, and the box office is only more than 3 million yuan in seven days. On May 12, the 63 year old producer Fang Li insisted on promoting the film on a live broadcast platform. He said frankly that the film faced difficulties such as lack of publicity funds and lack of cooperation from cinemas at the beginning of its release. He also said that he did not expect the film to make money, but hoped that more audiences would see Wu Tianming's last masterpiece. Fang Li said with tears in his eyes, "As long as you (the cinema manager) can arrange a golden field for us this weekend, we will kneel down for you.". Speaking of the emotional place, Fang Li actually knelt on his knees. After Fang Li got down on his knees, all the courtyards gave voice to support him, and the film layout jumped from 1% to 7. Over 4%, the attendance rate once reached 36%. As of 6:00 p.m. on May 23, China's box office website showed that the cumulative box office of "Hundred Birds Chase the Phoenix" was 65.15 million.

Multidirectional application

In China, the absence of art theaters and the small scale of art film market have always been criticized by cultural elites. Therefore, Fang Li's kneeling just reminds some people again, where is the living space of art films? Why are art theaters absent?

1、 From the perspective of Fang Li and filmmakers

Under the realistic dilemma that literary and artistic films are generally crushed by the laws of market economy, "kneeling" and "shouting" may be the only way that films represented by Fang Li can take to save their high-level films. This kneeling, kneeling a generation of filmmakers unyielding and weak resistance. Applicable topics: craftsmanship, attitude, feelings and business of cultural people.

2、 From the perspective of the development of literary films

Commercial films are booming, and literary films are struggling to survive. Of course, there are different reasons to please the public. At the same time, it also exposes the outdated form of expression and deviation from the creative direction of domestic literary films. The current era does not need literary and artistic films, but needs high-quality literary and artistic films, and needs innovative and grounded literary and artistic films. Applicable topics: perplexity and struggle of literary and artistic films, innovation, and the need to forge iron.

3、 From the perspective of the audience

In the market environment, the audience is no longer a simple consumer, but the center of the film industry. Our choice will trigger the butterfly effect of the film market. On the other hand, we are also outsiders, with the right to evaluate and examine art. The departure and retention of literary and artistic films lie in each of us. Applicable topics: voice for art, pay more attention to the plight of traditional culture, audience aesthetics, etc.