Unexpectedly, a documentary film on cultural relics has become "popular online". Recently, the documentary "I Repaired Cultural Relics in the Forbidden City" has received more than one million hits on the website, with a score of 9.4, even higher than "China on the Tongue". The young people who "come here to lick the screen" come in an endless stream.
Before that, cultural relics documentaries often gave people the impression of being cold, mysterious, rigid, and boring, as if they were all about things that are far away, which is the same as encyclopedic knowledge, and is often separated from ordinary people's lives. Therefore, many works are often "flowers in the wall, fragrance in the wall", which can at best earn some curiosity from outsiders.
A netizen said that when someone recommended the film "I Build Cultural Relics in the Forbidden City", I thought it was the Forbidden City. I didn't have any special interest. Instead, it told the story of a group of people in the Forbidden City, who were really cute and respectable. So I watched it three times at a time.
When I thought about school, my classmates often said to each other, "I don't understand what the old antiques in the museum are worth."? I don't know it, and it doesn't know me. Is it cool and interesting? Later, there were gradually some opportunities to hear collectors recall the story of their meeting and staying with a certain cultural relic, or about a chance meeting, or full of worldly wisdom, or each other's persistence, intertwined with personal feelings, and salvaged bits of history. I began to have a fresh understanding of cultural relics and seemed to feel the temperature of old objects. It turns out that "text" is the center, and "matter" is only the carrier. As Qu Feng, the wood Buddha restoration technician in the documentary, said, "Cultural relics are dead. Why should cultural relics be? The purpose of cultural relics is to let them spread culture, not to keep an item there." Wang Jin, the clock restoration technician, said that the cultural relics seen by people in the past are static, and this film let many viewers see the story behind the cultural relics.
Therefore, it is not difficult to understand that when we saw a group of ordinary people like us working eight to five, in a "own backyard" with a slow time and full of life atmosphere, they did their own work persistently and calmly, and the netizens felt a sense of intimacy spontaneously. At this time, the cultural relics seem to have lost the thick dust, full of human flavor; At this time, the audience also began to "love", "praise" and "pride", concerned about the heritage and fate of these cultural relics. This is a wonderful interaction.
The powerful power of the Internet has made the impact of this interaction spread and amplified rapidly. The popular path of "I Repaired Cultural Relics in the Forbidden City" is as follows: at first, it did not cause much response when broadcast on CCTV. Later, when the story was uploaded to a bullet screen video website, it quickly entered the hot search list and captured a large number of post-90s fans.
Many inheritance related to traditional culture is facing crisis, and the biggest complaint is the lack of attention and enthusiasm of young people. Are today's young people isolated from tradition and cultural relics? The answer is clearly given in "I Build Cultural Relics in the Forbidden City". The reason for this must be found from the idea of information dissemination - in the Internet age, how should we use the same frequency resonance with young people? In the era of cultural diversity, what can we do to open the door to young people's interests? Otherwise, I'm afraid that "the aroma of wine is also afraid of deep alley".
To sum up, let the cultural relics collected in the museum, the heritage displayed on the vast land, and the characters written in ancient books live in the hearts of the public. It is essential for everyone to realize that there is no insurmountable distance between the cultural relics themselves and modern life, and the fate of cultural relics is also a matter related to everyone. More closeness, more consciousness.
Netizens teased and said, "I Build Cultural Relics in the Forbidden City" is the best recruitment post in the Forbidden City: working in the First Ring Road of Beijing, dealing with the top cultural relics, enjoying flowers in spring, picking fruits in summer, watching fallen leaves in autumn, watching snow in winter, and living a life with four distinct seasons. "These Netizens may not eventually engage in cultural protection, but from here, We have seen the wonderful picture of them and the cultural relics getting close to each other.