Jingdong is good at home
The advantage of JD to Home mainly lies in the "retail+distribution" system formed with Dada, which can provide one hour delivery service for settled merchants. Although multi-point Dmal also provides logistics distribution for partner supermarkets, the distribution team mostly adopts the mode of self operation+third-party cooperation, and the proportion of self operation distribution personnel is not very high. On the other hand, JD to Home, as an open platform, has many cooperation formats, It covers more than ten physical category sales, such as fresh food, supermarkets, medicine, flowers, cakes, household goods, department stores, clothing, personal care, cosmetics, digital, etc., while multi-point Dmall mainly focuses on regional retail giants, more like the "e-commerce platform" of partner supermarkets. Users can only see one supermarket cooperated with multi-point Dmall in a certain area, This not only avoids vicious competition between partners and supermarkets, but also enables users who open multi-point Dmall APP to become online users of cooperative stores.