When filling in the college entrance examination, the majority of candidates and their parents and friends are very concerned about what the employment direction of the marketing and planning major is and what the employment prospect is. The following is a summary of the marketing and planning major, employment direction, employment prospect and other information for your reference.
1. Introduction to Marketing and Planning
The major of Marketing and Planning cultivates advanced technical applied professionals who master the theory of marketing management and planning, have strong practical ability in marketing business and planning, and are engaged in marketing business and planning in industrial and commercial enterprises, consulting companies and other related industries.
2. Employment Direction of Marketing and Planning
After graduation, students of this major can work in marketing and marketing management posts (marketing salesperson, marketing director, marketing manager, chain store manager), marketing channel posts (marketing channel specialist, channel management specialist), marketing planning posts (product promotion specialist, marketing activity specialist, advertising planning specialist, public relations planning specialist) Marketing intermediary post (commodity trading broker), marketing communication network post (telemarketing specialist, network marketing specialist), market research and analysis post (interviewer, investigator, investigation supervisor), etc.
Industry:
After graduation, he mainly worked in the Internet, new energy, trade and other industries, roughly as follows:
1. Internet/e-commerce 2, new energy 3, trade/import and export 4, real estate 5, education/training/colleges 6, advertising 7, finance/investment/securities 8, fast moving consumer goods (food, beverage, cosmetics) City of work:
After graduation, Shanghai, Guangzhou, Beijing and other cities have more employment opportunities, which are roughly as follows: 1. Shanghai 2, Guangzhou 3, Beijing 4, Shenzhen 5, Hangzhou 6, Wuhan 7, Chengdu 8, Xiamen
3. What is the employment prospect of marketing and planning
The major of Marketing and Planning aims to cultivate high-quality talents with good professionalism and innovative consciousness, a series of management knowledge such as modern sales management, and skills in product marketing, planning and operation, who can use e-commerce and network technology to carry out market research, prediction analysis, market development, business negotiation, product promotion, marketing planning and other practical abilities. With the development of social economy, the intensification of competition among enterprises, the diversification of consumer demand, etc., marketing posts have put forward new requirements for the professional quality of their employees. They need a large number of people who not only have strong market awareness, flexible thinking mode, comprehensive knowledge and cultural support, but also have strong market research and analysis ability, public relations negotiation ability, organization and coordination ability High quality and skilled marketing talents with business promotion ability and marketing planning ability.
Marketing talent is a popular occupation at the top of China's annual employment ranking list. Over the years, with the development and improvement of China's market economic system, there has been an increasing demand for marketing talent. Although there are many people engaged in marketing now, what is in short supply is a composite practical talent with professional knowledge and professional skills in marketing and planning.