DESCENTE is a sportswear brand. Desente's brand name "DESCENTE" originates from French words, meaning "glide". The three arrow form of its LOGO symbolizes three crucial skills in skiing - "high-speed straight skiing", "crossing" and "side skiing". It symbolizes the brand gene of Di Sant that started skiing and the belief of forge ahead and bold innovation. Desente was founded in 1935. The brand was formerly Ishimoto men's clothing retailer, which was founded in Osaka, Japan by the famous Japanese entrepreneur TAKEOISHIMOTO. In order to follow up the brand belief of Di Sante DESCENTE, Mr. Ishimoto Tano invited Kazuyoshi Nishimura, a Japanese skier, as a brand consultant to launch a ski suit series. The trademark of Desente was successfully registered in 1961. On the other hand, the brand was officially launched.
As the official sponsor of several national teams, such as the Swiss Alpine Ski Team, the Spanish Alpine Ski Team, the Canadian Chase Ski Team, and the German Snowboard Team, Desente has undoubtedly won the trust of international ski athletes and teams. Adhering to the concept of developing innovative sports products has also made Desente more and more sports fans follow.