Phase I: Module I: Business Strategy
2 courses twenty-two thousand nine hundred and twenty
Understand the life cycle of an industry, Porter's five forces model analysis, game theory, the life cycle of a company, the company's sustainable competitive advantage, the different resources and capabilities that the company can have, three commonly used competitive strategies, total cost quality strategy, differentiation strategy, specialization strategy, SWOT analysis, etc
Phase II: Module II: Enterprise Management
2 courses ten thousand and eighty
The second module, enterprise management, can help students understand why organizations need managers, how to become excellent managers, what management roles enterprises have, and the role of different management functions. After understanding these topics, we will discuss the main management functions that enterprise managers must learn.
Stage 3: Module 3: Marketing
2 courses fifteen thousand four hundred and eighty
We will interpret and calculate the customer's life cycle value, understand and analyze the market,) the combination strategy of products, prices, distribution, and promotion, allocate budget, use KPIs to improve decision-making, and use real cases for specific analysis, including real cases of Coca Cola and Tesla marketing
MBA Complete Business Course 3: Marketing (English)
Section 39 2 hours and 7 minutes
Course objectives: Let you gain the same business intelligence as MBA graduates, prepare for the management role, understand how the enterprise operates and succeeds, and carry out effective marketing research. Learners: middle and senior managers of enterprises, aspiring entrepreneurs, and founders of start-ups who want to succeed in the business field
MBA Complete Business Course 3: Marketing (Chinese Version)
Section 39 2 hours and 11 minutes
Course objectives: Get the same business acumen as MBA graduates, prepare for management roles, understand how enterprises operate and succeed, and carry out effective marketing research. Applicable groups: middle and senior managers of enterprises, aspiring entrepreneurs, founders of start-ups, and people who want to succeed in the business field
Stage 4: Module 4: Accounting
2 courses twenty-three thousand five hundred and twenty
Accounting is an information system to assist decision-making based on the collection, classification, synthesis, analysis and interpretation of financial activities and cost data. Accounting and finance are the core of understanding business. Accounting is an applied discipline, which can be used to effectively manage economy. Financial analysis ability is invaluable
MBA Complete Business Course 4: Accounting (Chinese Version)
49 sections 3 hours and 17 minutes
Course objectives: The MBA Complete Business Course includes five modules: Business Strategy, Enterprise Management, Marketing, Accounting, and Negotiation Skills. This course is the fourth module of MBA Complete Business Course: Accounting.
MBA Complete Business Course 4: Accounting (English)
49 sections 3 hours and 15 minutes
Course objectives: The MBA Complete Business Course includes five modules: Business Strategy, Enterprise Management, Marketing, Accounting, and Negotiation Skills. This course is the fourth module of MBA Complete Business Course: Accounting.
Stage 5: Module 5: Negotiation Skills
2 courses fourteen thousand four hundred and sixty
**In the fifth module, we will learn decision-making, negotiation skills and persuasion. These three skills are required by all modern managers, enterprise management and entrepreneurs. They are a systematic decision-making process. Judgement ability can make you get the reward of * * when cooperating with a third party!
MBA Complete Business Course 5: Negotiation Skills (Chinese Version)
Section 27 2 hours and 1 minute
Course objectives: Let you gain the same business intelligence as MBA graduates, prepare for the management role, understand how the enterprise operates and succeeds, learn to solve conflicts and build trust. Learners: middle and senior managers, entrepreneurs, company founders, and people who want to succeed in the business field
MBA Complete Business Course 5: Negotiation Skills (English)
Section 27 2 hours
Course objectives: Let you gain the same business intelligence as MBA graduates, prepare for the management role, understand how the enterprise operates and succeeds, learn to solve conflicts and build trust. Learners: middle and senior managers, entrepreneurs, company founders, and people who want to succeed in the business field
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