###Analysis of knowledge points of e-commerce website construction and operation course ####1、 Nature and function of curriculum 1. * * Course orientation and objectives * *: -* * Course orientation * *: This course aims to integrate web page production, network marketing, database application and other related courses, and comprehensively cover the whole process of e-commerce website construction and operation. -* * Course objectives * *: -* * Knowledge objectives * *: Students need to master the knowledge of online marketing and website development technology in the construction and operation of dynamic websites. -* * Competency objective * *: Be able to develop common e-commerce website modules including member management, commodity management, shopping cart and order management. -* * Quality objectives * *: cultivate students' professional qualities such as teamwork, communication and expression, sense of responsibility, professional norms and professional ethics. 2. * * Relationship with leaders and follow-up courses * *: -* * Leading course * *: e-commerce database, e-commerce static web page design and production. -* * Follow up courses * *: comprehensive e-commerce training. ####2、 Curriculum design ideas 1. * * Course design ideas * *: -The textbook is planned innovatively in combination with the training mode of skilled talents in modern service field, and the content of the textbook is adjusted according to the needs of enterprises. -Emphasize the combination of theory and practice, and improve students' practical operation ability through case analysis, project orientation, etc. 2. * * Course objectives * *: -* * Knowledge objective * *: master the online marketing knowledge and website development technology in the construction and operation of dynamic websites. -* * Capability objective * *: Be able to develop key functional modules in e-commerce websites. -* * Quality objective * *: cultivate good professional quality and problem-solving ability. 3. * * Key Points and Difficulties of the Course * *: -* * Key * *: development and use of member management, commodity management, shopping cart, order management and other functional modules; Integration of network marketing concept; Cultivation of innovation awareness. -* * Difficulties * *: comprehensively apply the knowledge and skills learned to solve practical problems. 4. * * Course content design * *: -* * Integrated training project * *: 31 training project tasks are integrated into 6 modules, each module contains multiple typical task cases. -* * Teaching content adjustment * *: based on the original content, we will add content such as website development foundation, member management, and commodity management, with a total of 17 weeks of teaching plan. ####3、 Teaching mode and method 1. * * Teaching mode * *: The CTP (Classroom Teaching Plus) teaching mode is adopted, that is, the combination of classroom teaching and practice. 2. * * Academic situation analysis * *: -Features: Vocational college students generally have strong hands-on ability, and have a certain knowledge base of web page design and production, database application and network marketing. -Measures: In the teaching process, based on the working process, set tasks from the simple to the deep to enhance students' practical ability, analytical ability and innovation ability. 3. * * Teaching methods * *: -Case teaching method -Demonstration method -Project oriented approach -Task driven method -Grouping method -Situational teaching method ####4、 Teaching resources and means 1. * * Selection of teaching materials * *: -The Complete Case Tutorial of E-commerce Website Construction, edited by Zhu Meifang and Qian Juan, was selected and published by China Water Resources and Hydropower Press in 2011. -The teaching materials highlight practicality and operability. 2. * * Productive training instruction manual * *: jointly developed with enterprise experts as the standard of productive training teaching. 3. * * Resource platform * *: provide rich online resources and support tools, such as building a member management environment, optimizing commodity management security, etc. 4. * * Teaching means * *: -Traditional printed textbooks -Modern audio-visual teaching: multimedia classroom, computer room training, QQ group, e-mail, WeChat and other communication platforms. ####5、 Course team -* * Team members * *: -Wang Yahui (lecturer and course leader) -Liu Pengxiong (Manager of Jinzhong Life Network) -Han Ying (lecturer) -Zhao Jie (lecturer) -Yu Changjiang (part-time teacher) The course of E-commerce Website Construction and Operation not only emphasizes the study of theoretical knowledge, but also pays more attention to the cultivation of practical skills. Through systematic curriculum design, rich teaching resources and diversified teaching methods, it aims to cultivate students' comprehensive ability and make them competent for various positions in the field of e-commerce.
