Apple Pay Marketing Guidelines
Announcing Apple Pay availability
Messaging within an app
App Store product page
Email
Social
Web banner
Encouraging use of Apple Pay
Using the Apple Pay mark
Marketing communications
Artwork
Clear space
Background color
Marketing communications examples
Advertisement promoting Apple Pay
Advertisement promoting an App
Advertisement using badges incorrectly
Incentive within an app
Home page
Order tracking
Dos and don’ts
Do
-
Use only the artwork provided by Apple. -
Use the Apple Pay mark when other payment identities are also displayed in a similar format. -
Use the mark in marketing communications when the main message of the communication promotes Apple Pay.
Don’t
-
Don’t create your own version of the Apple Pay mark. -
Don’t alter the artwork in any way. -
Don’t adjust the width or the aspect ratio of the artwork. -
Don’t display a mark that’s smaller than other payment identities in a similar format. -
Don’t adjust the corner radius on the artwork. -
Don’t translate the word Pay within the Apple Pay mark. -
Don’t add messages to the mark. -
Don’t add visual effects such as shadows, glows, or reflections to the mark. -
Don’t flip, rotate, or animate the mark.
Editorial guidelines
Using the name Apple Pay
Typesetting Apple trademarks
Suggested messaging
-
Make your payment easily and securely using your iPhone or iPad with Face ID or Touch ID. -
Apple Pay transforms payments within apps and websites with an easy, secure, and private way to check out.
Don’t translate
Trademark attribution