Baking has become a new choice of fashion and leisure for young Chinese consumers, with huge market development space. According to the report released by Euromonitor International, the scale of China's baking food market is expected to reach 256.7 billion yuan in 2020.

Beijing Michon Technology Development Co., Ltd. (hereinafter referred to as "Michon Technology") is a technology and content driven online education company. Its first product, Michon, has become the largest online food baking teaching platform in China. Dozens of world-class food baking masters have held online video lectures in Michon. Another product, rice baking, is an online baking school for baking interested people.

1、 Strategically piloting, creating a benchmark for subdivided industries

Boosted by the development of mobile Internet technology, as an effective channel for content realization, the knowledge payment industry is in the ascendant, and online learning in baking and other vocational skills industries also shows a blowout development. The research report of iMedia Consulting pointed out that the visualization of knowledge payment will deliver a stronger sense of value to users. At present, the consumption of knowledge payment users in China is becoming more rational, and they are more willing to pay for practical and high-quality content.

As the first team in China to introduce paid live broadcast into the field of vocational skills training, Michon Technology aims to build market advantages and improve user stickiness by deeply cultivating content resources and improving content ecology. In the first half of 2020 alone, more than 320000 professional baking users will pay to learn live courses on the bears, and the total transaction will exceed 30 million yuan.

2、 Keep improving and optimize services with hybrid cloud

Michon Technology has an online education platform with strong teachers and professional courses in the field of food baking. It needs to store more than 400TB of video courses and live data locally, so it needs an agile and highly elastic storage space to support subsequent increments. In order to consolidate business advantages, Michon Technology must also ensure that multiple business servers can share access to the teaching platform and conveniently publish relevant data to the network. After careful screening and evaluation, Michon Technology selected Alibaba Cloud hybrid cloud storage products to meet the rapidly growing business needs.

▲ Scheme architecture

First of all, with the continuous innovation of technology and the continuous improvement of process flow, the variety of baked food has become more diverse. Food baking experts need to follow the trend of popular online products and speed up the launch of new courses. By using a hybrid cloud storage array to store recent data and an object storage OSS to store full data, Michon Technology has achieved efficient cloud access to data and solved the problem of regular procurement and capacity expansion.

Secondly, the Mixiong client is active for millions of baking practitioners and enthusiasts, and smooth video playing experience is particularly important. Object storage OSS solves the problem of access delay caused by distribution, bandwidth, and server performance, and speeds up data sharing access. Users can enjoy a smooth and high-definition experience whether they make an online reservation or watch playback indefinitely after purchase.

Third, as a content producer and user service platform, data security is particularly important. Alibaba Cloud hybrid cloud storage array supports cloud data encryption, integrates KMS services, and implements end-to-end data encryption, which fully guarantees data security.

3、 Ride against the wind and expand the radiation effect

At present, the paid live broadcasting industry is still growing rapidly. "Video recording and broadcasting courses+live broadcasting+baking" is undoubtedly an online learning mode with extremely low cost and better effect, an entrance to display new products and guide users to focus, and a platform to facilitate interaction and learning between users and masters.

Under the guidance of Mixiong, more and more people began to pay attention to baking, which was once a niche field, and are keen to publish their baking works on social networks. With the help of Alibaba Cloud, Michon Technology has also opened the way to cloud IT infrastructure.