Original title: Chongqing Auto Show Brings Global Opportunities to Chinese Automobiles Overseas Dealers Sign Orders Industry Experts Express Their Opinions

On June 13, 2024 Chongqing International Auto Show was drawing to a close, but the pavilion was still crowded and the atmosphere was warm.

Since June 7, the auto show has welcomed tens of thousands of visitors. The reporter noticed that there are many auto dealers and new energy car enthusiasts who come from overseas.

　　 New Path for Auto Show to Develop Overseas Market

"I like this auto show so much!" On June 11, Muhammad Omur from Dubai was wandering in front of a dark blue G318 exhibition car in the N8 pavilion of Chongqing International Expo Center. As an overseas auto dealer, Chongqing Auto Show added a long list of models to his vehicle purchase order. At present, Mohammed Omuel has signed cooperation agreements with several domestic automobile brands on behalf of the company.

Sergio from Mexico came to Chongqing International Auto Show immediately after visiting the Guangdong Hong Kong Macao Greater Bay Area Auto Show a few days ago. Several new models were released at Chongqing Auto Show, and he didn't want to miss any new models.

"The iteration speed of China's new energy vehicles is too fast to imagine." Sergio, the founder of Auto We Media, has been paying close attention to changes in China's auto industry in recent years. In his view, Chinese cars are showing leadership in technology and design, which is reflected in the product level, that is, there are many "new species" of cars.

"For example, Chang'an Qiyuan E07 can be both a pickup truck and an SUV. There is also a Krypton MIX, which can turn the front seats and achieve revolutionary innovation in the interior space." Sergio lamented that there have been some international brands in the past, and they will occasionally launch some disruptive concept cars in design, but few of them are actually produced in mass production. Only China's new energy vehicles can think of it.

In the view of Payten, a car dealer from Malaysia, new energy vehicles mean new market opportunities. "We saw a lot of new products at the Chongqing Auto Show. They have new functions and positioning, which can create more market space outside the fuel vehicle market."

"This auto show is an excellent opportunity to explore new business paths and cooperation." Victor M. Mendez, president of the Mexican China Chamber of Commerce and Technology, said that the show provides an important platform for the global auto industry to exchange ideas, technologies and opportunities, which not only reflects the growth and innovation of China's auto industry, but also symbolizes the strengthening of commercial and technological ties between China and Mexico, It is expected that China will lead the auto industry to make more significant progress in transforming to electrification, artificial intelligence and sustainable development.

　 Localization strategy to meet the challenges of European and American markets

On the one hand, more and more overseas "fans" begin to favor Chinese cars; On the other hand, under the background of EU countervailing investigation and US tariff increase, how to enter the global market steadily is also a big test for Chinese cars. At the Chongqing Auto Show, many insiders had a heated discussion about this.

Mark Han, the head of the Electric Vehicle Legal Advisory Committee of Dickson Law Firm, said that while the United States and the European Union are embracing the transformation of electrification, they are also formulating policies to prevent "competitors" from China.

"American car sales account for 18% of the global total, but only 10% are made locally, and the rest are imported from Japan or Germany, or made in Mexico." Bill Russo, CEO of Shanghai Moutuo Business Consulting Co., Ltd., pointed out that the low proportion of localized production is the reason why the U.S. government imposes tariffs on Chinese cars, and that's exactly why China's solution lies, Chinese enterprises may consider distributing part of their supply chains locally.

Although China's automobile exports to Europe and the United States are facing unprecedented challenges, in the view of Ye Ziqing, CEO of Hudson Automobile Company, China's automobile exports still have a bright future by seizing new opportunities and adopting new strategies.

"Only by changing the business concept of enterprises, mastering the underlying core capabilities, and balancing the relationship between short-term effects and long-term international benefits, can a new approach be formed." Ye Ziqing said that Chinese enterprises should localize talent, research and development, production, channel construction, and operation overseas, so as to become a truly global brand.

　 Breaking the "Inner Volume" and Going to Sea Together

In the face of the complicated international market situation, how can China's auto industry improve its "internal strength" and promote its stability overseas?

"The 'inside volume' of the Chinese market has affected many interests." Xu Yonglong, chief scientist of Tencent Yantai New Engineering Research Institute, pointedly said that Chinese automobile enterprises must end the 'inside volume' in order to better face the world.

Xu Yonglong said that "internal volume" may seriously affect product and service quality, energy conservation and emission reduction, employee welfare, R&D investment and innovation ability, and lead to increased after-sales service costs.

He suggested that the relevant departments should issue corresponding policies, in addition to restraining leading enterprises and local governments from inviting investment, they can also learn from the German government to formulate laws, curb the price war in the automobile industry, and promote the high-quality development of the automobile industry.

Shu Xueming, assistant general manager of Chery International, said that before entering each overseas market, auto companies should do complete market research, including user research, product research and adaptability research. "In terms of climate, environment and road conditions, the overseas market is very different from the Chinese market. Without independent product planning, the adaptation of Chinese automobile products overseas will be very slow."

Zhou Jiang, Vice President of Nezha Auto and President of Overseas Business Unit, pointed out that the products and technologies of Chinese auto brands in overseas markets should keep pace with the Chinese market.

"At present, the rejuvenation of the automobile market is becoming a global trend. When Chinese automobile brands go global, they need to reflect the labels of fashion, sports, environmental protection, intelligence and so on in technology and products." Zhou Jiang said that China's automobile going to sea should be an industry chain system going to sea, such as upstream parts enterprises, downstream service fields, communication fields and the whole industry chain need to go to sea together. (Reporter Bai Lin)