Business pain points Ticketing is common in the O2O industry. Platform merchants increase the number of scores and favorable comments by swiping their own orders, introduce more traffic, and lead to the loss of objectivity of scores. Application value Anti brushing of marketing activities - by identifying malicious orders, sales volume and score can be deducted in time to ensure market fairness.
Haotian Mirror - Anti brushing of marketing activities
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Product Overview -
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Customer Stories -
User Guide -
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Product Overview
Anti brushing of marketing activities is a professional protection product for customers to solve malicious behaviors such as the Wool Party and the scalper Party. Based on Baidu Security's original 5-step composite risk control model, it has used machine learning, device fingerprint and other technologies to dig out mafia cheating gangs. It has helped dozens of internal and external product lines to provide efficient and stable anti brushing services for activities, avoiding and recovering huge economic losses for enterprises.
Product Functions
Rely on Baidu device fingerprint to accurately identify equipment parameter tampering, simulator, equipment forgery, script tools, application double opening, group control equipment, cloud mobile phone and other risk equipment.
Establish an associated network based on multi-dimensional mobile phone numbers, devices, IP addresses, behaviors, etc., and use unsupervised algorithms such as community discovery to accurately identify mafia gangs engaged in batch operations, fraud, cheating, and other risk activities.
Effectively identify and solve the cheating behaviors of scalpers and woolens, such as scalpers' swiping tickets, rare goods' second killing, lottery cheating, malicious ordering, swiping tickets to beat the list, and protect the business operation effect.
Product advantages
-Expert strategy and risk control model dual engine calculation -Compound risk control model of machine learning+social relations -Real time+offline strategy dual protection
-Black database of mobile phone numbers exceeding 100 million -Covering 2 billion device libraries -Massive Baidu account and transaction data
-Multi scenario whole process association analysis, in-depth mining and expanded recall -Data encryption transmission, no secondary use -Baidu's years of experience in black industry confrontation
Application scenarios
Customer Stories
Baidu APP Baidu app, as the top content provider in China, carries out nearly a thousand activities every year. The anti swiping service mainly provides risk control and identification services such as swiping tickets, voting and listing, and fission and novelty promotion. Service support includes such major activities as the Good Luck China Year and the Spring Festival event with CCTV cooperation, avoiding marketing losses of nearly 100 million yuan, and ensuring the business security of the marketing activity scene. Qunar.com Qunar is a leading travel search engine in China and the world's largest Chinese online travel website. The anti swiping service for marketing activities is connected to Qunar's own risk control system in the form of a third-party risk control service. It solves the problem of cheating in its online marketing activities by providing illegal account identification services. The risk control service is characterized by quick response and high recall, which helps Qunar greatly improve the marketing service effect. Youzu Network Youzu Network is the world's leading interactive entertainment provider, headquartered in Shanghai, and has branches in more than ten countries. At present, many famous game products have been launched, such as The Three Kingdoms of Youth, The Tomb Robbing Notes, etc. The anti brushing service of marketing activities is connected to the risk control system of Youzu Network in the form of third-party risk control service to solve the problems of internal marketing of their games and account cheating.
User Guide
Product description
Technical Documentation
Operation Guide
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