AppsFlyer
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AppsFlyer Research (XVI) Summary of Advertising Platform Configuration and Agent Authorization 1、 Ads launch introduction of AppsFlyer All comrades who use AppsFlyer in depth should know that AppsFlyer has three types of accounts: advertising platform account, advertising master account, and agency account. 1. Before introducing the configuration of advertising, advertising platforms and agents should first understand two basic concepts: advertising platforms and agents. (1) What is an advertising platform? Advertising platforms are media with their own traffic, and AF is divided into SRN and non SRN. Through the media docking in the AF background, advertisers can track the activation brought by the media and the user's subsequent events in the application, and can also send back to the media. SRN is Self Reporting original 2021-10-13 20:24:49 · 4189 Reading· 2 Comments -
AppsFlyer Research (X) Non SRN Platform Agent Docking Configuration This article takes justdomedia agent docking as an example. 1. The agent docking configuration steps are as follows: Step 1: click the left navigation bar configuration ->partner configuration Step 2: search the channel name Step 3: click the channel to be configured to enter the configuration page Step 4: in the authorization label page, It is recommended to enable proxy permissions and configure event retrieval: (1) Access and retention and group report permissions (2) Enable event retrieval permissions in the application Configure events in the application: original 2021-10-12 21:41:50 · 1056 Reading· 2 Comments -
AppsFlyer Research (XV) SRN Platform Facebook Docking Configuration The configuration steps of FaceBook docking are as follows: 1. Create a FaceBook APP to obtain For detailed operation of FaceBook APP ID, please refer to AppsFlyer Research (XIV) Creating Facebook App to obtain FaceBook App ID) 2. The steps of setting FaceBook configuration in the AF background are as follows: (1) Click Configuration ->Partner Configuration, open the channel configuration page (2), search for FaceBook, if it is visible at the top, skip this step (3), find FaceBook, and click, Enter FaceBook original 2021-10-13 20:18:54 · 1965 Reading· 0 Comments -
AppsFlyer Research (XIV) Creating Facebook App to Get FaceBook App ID The steps to create an APP application configuration on the Facebook developer platform are as follows: 1. Open the Facebook developer platform and click "Login". If there is no account, you need to create a new account, which will not be described here. 2. Click the "Create Application" button on the right. 3. After selecting the application type, click the "Continue" button. 4. Enter the application display name and contact email, click "Create Application". 5. Enter the password, and verify again. 6. After the APP is successfully created, obtain the application number. 7. Click "Settings" ->"Basic", and fill in the following application information display name, contact email, privacy policy original 2021-10-13 19:57:53 · 3649 Reading· 11 Comments -
AppsFlyer Research (XII) Google Ads MCC Configuration Statistics Application Transformation AppsFlyer Research (XII) Google Ads MCC configuration statistics application transformation configuration steps are as follows: 1. Open the Google Ads Manager accounts link 2. Click "Sign in" in the upper right corner to log in to the home page 3. Click the navigation button "TOOLS&" on the top to pop up the secondary menu bar 4. Click "MEASUREMENT" ->"Conversions" to open the transformation configuration page 5 Enter the conversion configuration page, click the left hover "+" button 6, first original 2021-10-13 17:08:39 · 1117 Reading· 0 Comments -
AppsFlyer Research (XIII) SRN Platform Docking - Google Adwords Docking Configuration AppsFlyer research (XIII) SRN platform docking - Google Adwords docking configuration Google Adwords docking configuration Google Ads interface only allows iOS and Android device users to configure advertising. Users from other platforms, such as Windows Phone, can only use landing pages. The steps are as follows: 1. Configure Google Ads MCC to obtain LINK ID. For detailed operations, please see AppsFlyer Research (XI) Configure Google Ads MCC to obtain LINK ID. 2. Set Google in the AF background original 2021-10-13 17:50:59 · 1468 Reading· 0 Comments -
AppsFlyer Research (XI) Configuring Google Ads MCC to Obtain LINK ID To configure Google Ads MCC and obtain LINK ID, the steps are as follows: 1. Open the Google Ads Manager accounts link 2. Click the "Create a manager account" button to enter the create management account page 3. Fill in the account related information, click the "SUBMIT" button to enter the home page 4. Click the navigation button "TOOLS&" above to pop up the secondary menu bar 5. Click "SETUP" in turn ->"Linked accounts" 6. Select original 2021-10-13 15:24:13 · 1477 Reading· 2 Comments -
AppsFlyer Research (IX) OneLink Template Configuration Steps AppsFlyer Research (IX) OneLink template configuration steps are as follows: Step 1: click the left navigation bar interaction and depth link ->OneLink custom link to open the template configuration page Step 2: click the right "..." button on the template configuration page to pop up the Edit or New Template menu. Step 3, click the "Add OneLink Template" button to open the new template page Step 4, configure and generate OneLink template (1), fill in the template name and sub domain (2), select Android and IOS App Here, take configuring Android App as an example: (3), configure link parameter A, when the app original 2021-10-12 21:25:04 · 2129 Reading· 0 Comments -
AppsFlyer Research (VII) Non GPS Device User Attribution Solution AppsFlyer research (VII) Non GPS device user attribution solution 1. Overview In order to achieve accurate attribution, AppsFlyer needs to use the user's unique identifier (ID). On devices that support Google Play service (GPS), Google Ad ID (GAID) is used as the user's unique identity. Device users who do not support GPS download applications from different Android app stores, and many devices are generated through mobile web pages or in app advertising APK download links. Starting from Android 10 (API level 29), IMEI and Android ID original 2021-09-01 18:48:48 · 1921 Reading· 0 Comments -
AppsFlyer Research (VIII) Report OAID AppsFlyer Research (VIII) The integrated OAID in Android SDK is aimed at Android applications launched in third-party stores. Android OAIDs can be collected through the AppsFlyer SDK for attribution. The SDK of AppsFlyer supports a variety of OAID collection methods. The method used depends on the following factors: device model and operating system AppsFlyer SDK version 1. Collection method The AppsFlyer SDK will collect OAIDs from the device operating system For SDK V6.2.3+or above, the SDK will automatically collect OAIDs after adding OAID dependencies. original 2021-09-01 18:39:28 · 1017 Reading· 0 Comments -
AppsFlyer Research (VI) Domain Name and User Invitation Attribution 1、 Domain name 1 involved in AppsFlyer https://conversions.appsflyer.com This domain name is used by the SDK to report the session data that the app opened for the first time, including the user's device ID for AF attribution. 2、 https://gcdsdk.appsflyer.com This domain name is the interface for obtaining AF server side attribution data. When the above interface receives response code 200, the SDK automatically obtains attribution results from the AFserver through this domain name and returns them to the callback function onConversionDataSuccess(). This interface will be called only when the APP is opened for the first time original 2021-06-08 16:05:49 · 4080 Reading· 2 Comments -
AppsFlyer Research (V) Delaying Deep Links&Client Access to Attribution Data 1、 Introduction AppsFlyer can help customers directly access users' attribution data in real time at the client SDK level. This enables users to redirect to the specified page or display the specified content when they first open the App. This function scenario is often called "delayed" deep link: this function is very common on the Web side, but it is quite challenging to achieve this in the mobile application ecosystem. Of course, AppsFlyer can easily provide you with corresponding solutions on different device platforms. The delay depth link is used to add new users. To provide deep links for existing users, your application must support URI scheme, APP Links (Android) or Universal Li original 2021-06-08 16:03:20 · 4932 Reading· 14 Comments -
AppsFlyer Research (IV) OneLink Deep Linking Guide 1、 Introduction depth link refers to the operation of providing personalized content to users when they open mobile applications, or taking users to a specific location within the application. Through this operation, you can provide users with a high-quality user experience, thus greatly enhancing the interaction between users and applications. Two types of deep links Because users may not have installed mobile applications, there are two types of deep links: deep linking, which directly displays personalized content to existing users who have installed mobile applications. Deferred Deep Linking shows personalized content to new users or uninstalled users when they finish installing and opening mobile applications. With the help of unique design original 2021-06-08 16:02:27 · 3055 Reading· 0 Comments -
AppsFlyer Research (III) OneLink Platform Attribution, Jump, Deep Link 1、 About OneLink OneLink is AppsFlyer's solution for platform attribution, jump and deep link. OneLink detects the device type when the device clicks, and redirects the user to a matching destination, such as Google Play Store, iOS App Store, third-party app store, or web page. OneLink ™ is a unique AppsFlyer attribution link, through which advertisers can operate three main functions in one click: device identification and redirection OneLink can identify the device type (Android, iOS, desktop computer, etc.) when users click the link and redirect users to matching purposes original 2021-06-08 16:00:20 · 9592 Reading· 3 Comments -
AppsFlyer Research (II) In application Events 1、 Recording in app events In app events can help you understand in depth what is happening in the application. We recommend that you take the time to define the events to log. Recording in application events can help you measure KPIs, such as ROI (return on investment) and LTV (life cycle value). There are several ways to record in application events. The most common method is to send events through the SDK, which we discussed in this article. If your application belongs to a certain industry, such as travel, games, e-commerce, etc., you can refer to the list of recommended events in each industry. 1. The following section describes the recommended structure of each event type, and points to Facebook, Twitter, Crite original 2021-06-08 15:54:48 · 5404 Reading· 0 Comments -
AppsFlyer research (I) AppsFlyer SDK integration 1、 Introduction to AppsFlyer As part of the complete attribution solution of AppsFlyer, the AppsFlyer Android SDK provides application installation and event recording functions. The SDK is market proven, safe, lightweight and easy to embed. After the application is embedded in the SDK, you can record the installation, session and other intra application events (for example, intra application purchases, game levels, etc.) to evaluate user participation, and even ROI! AppsFlyer provides the following solutions: Adapt to the mainstream vendor OAID. Since the domestic Android ecosystem will not use GAID, it will be attributed according to OAID or device IMEI to replace GAID original 2021-06-08 15:53:09 · 7545 Reading· 4 Comments