Bitly Analytics UI

Loved by big and small brands everywhere

Streamline your analysis across all your connections

  • Get an overview of all your clicks and scans in one place. No need to stitch data together manually—simplify your analysis.
  • Easily filter by date and download data to know when, where, and how your audience is engaging.
  • Quickly track and follow dynamic market trends and audience changes to find untapped opportunities.
Clicks + scans by location geographical map with clicks + scans from the US singled out

Create more memorable brand experiences

  • Dig deeper into user data and view your top-performing links over time to create personalized experiences that resonate with your audience.
  • Find the best short links and QR Code placements based on location, referral, and time data to create meaningful connections.
  • Understand the reach and impact of every ad and campaign, ensuring your dollars are put to good use.
Statistics for clicks + scans over time and by referrer and top performing link info

Confidently scale and showcase your impact

  • Monitor clicks in real-time and understand what’s working sooner and avoid making strategic decisions on the fly.
  • Track and manage your broad range of short links and QR Codes across emails, SMS, landing pages, social posts, and prints.
  • Download charts and graphs directly from the dashboard and save time building out stakeholder reports.
Top performing by clicks + scans from and engagement info from a promo flyer and social media ads

The Bitly Connections Platform

Use our URL shortener, QR Codes, and landing pages to engage your audience and connect them to the right information. Build, edit, and track it all in the Bitly Connections Platform.

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Short-links illustration example
URL Shortener Upward facing arrow
A comprehensive solution to help make every point of connection between your content and your audience more powerful.

Popular URL Shortening Features

  • URL shortening at scale
  • Custom links with your brand
  • URL redirects
  • Advanced analytics & tracking

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QR code options and sample of colors available
QR Codes Upward facing arrow
QR Code solutions for every customer, business and brand experience.

Popular QR Code Features

  • Fully customizable QR Codes
  • Dynamic QR Codes
  • QR Code types & destination options
  • Advanced analytics & tracking

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Various samples of Bitly Landing Pages
Landing Pages Upward facing arrow
Bitly Pages helps you create engaging, mobile-optimized landing pages in minutes.

Popular Landing Page Features

  • Custom URLs for social media
  • Customizable landing page
  • Easy-to-manage links
  • Link and landing page tracking

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What our customers are saying

Image of opening quotes Melody Park's picture
When it came to deciding on a platform to use for generating all of our QR Codes, there was a general consensus among the team—of course we should use Bitly! We didn’t even give it a second thought.”

Melody Park

Marketing Lead at Smalls

Image of opening quotes Phill's picture
When customers receive a status update from us, they can click on our encrypted link through the Bitly short link and directly view their order without having to log in, which is a smoother user experience and still keeps their information secure.”

Phil Gergen

Chief Information Officer at Koozie Group

More than a link shortener

Knowing how your clicks and scans are performing should be as easy as making them. Track, analyze, and optimize all your connections in one place.

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Connections Platform dashboard