Founded in 1999, Sohu Focus (www.focus. cn) has grown into a leading online service platform for real estate and home furnishing in China. At present, the site covers more than 300 cities, has 80 million registered user resources, and has built a mobile and efficient real estate and home furnishing marketing platform for more than 100000 real estate and home furnishing enterprises.
Sohu Focus has always adhered to the media attribute, adhered to the original intention of the industry, and made great efforts to build its financial media brand - Focus Finance. Relying on Sohu's strong technical strength and content capabilities, as well as the national urban network of Sohu Focus, it is committed to becoming the preferred information platform for the industry's B-end users. Focused Finance adheres to the values of "attitude, depth and temperature", provides users with all-weather value information, in-depth reports, series planning, etc. in the form of text, pictures, videos and other omnimedia, and launches brand columns such as "Deep Impact Financial Report Season", "Gravity", and "Fox Says Business". Focus Finance has established a mature content production mechanism and distribution mechanism. High quality content is distributed through the whole network and has built a wide influence in the field of real estate finance.
Focus has always taken improving user cohesion as its goal. At the content level, we pay attention to the construction of the We Media Matrix, with the "shopping property market" as the IP address, and the matrix account covers more than 100 cities nationwide; Provide richer content for C-end users. The house building mini program is a more important position for Sohu to focus on attracting users. It is distributed in the front-line, new front-line and major provincial capitals. It relies on professional users to operate, build a million house buying community, and provide 7 * 24 hours of thoughtful services for house buyers.
For a long time, the focus has been on promoting the digital upgrading of the real estate industry with scientific and technological innovation. Relying on Sohu Group's strong traffic support and years of real estate experience, Sohu officially established a new brand [Blog Point Technology] in 2021, and proposed a dual brand strategy. Focus+Blog Point coordinated efforts, real estate+technology dual wheel drive. As a member of the real estate SaaS product service platform, Sohu will deepen the real estate transaction chain with more focused, comprehensive and professional services. After several generations of product changes, a smart case market system has been created, which currently covers 15 products, and carries out all-round product matching from customer storage, customer locking to transaction, completing the digital transformation of the traditional case market and providing one-stop digital marketing solutions for real estate enterprises.
The focus of home service is also to achieve influence with high-quality content, help better home life, provide professional media communication services for building materials and furniture enterprises, home stores, decoration companies, design agencies, etc., and simultaneously empower end consumers to provide professional knowledge and information for the vast number of home consumers.
Sohu Matrix's powerful resource advantages, relying on media influence, product innovation and channel integration, and through the comprehensive access of PC, WAP, APP and small programs, create a super platform to provide all-round online services for buyers. It is committed to the idea of making it easier to buy a house and helping buyers realize their dream of buying a house.
