Platform privacy policy
Overview
Introduction to the Xandr platform
Information Xandr collects
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Information about your browser including: the type of browser you use, browser language, browser settings, and cookie information. This may include data about you related to bid requests and an ad impressions, which is collected when we decide to show you an ad on a Digital Property and when we deliver an ad. -
Information about your device including device operating system version, connection type, device make, device model, device Identifiers such as your IDFA or AAID, and the IP address from which the device accesses a client’s Digital Property. -
Location information when location services have been enabled for an app on your device that has integrated our technology or where an app or other Digital Property sends that information to our Platform. Additionally, we may derive location information from your device’s IP address. -
Information about your activity on a Digital Property such as browsing history, viewing history, search history and information regarding an individual’s interaction with an internet website, app, or advertisement, including the time web pages or apps were visited or used, and in-game or online viewing activity (e.g., videos viewed, pages viewed). -
Inferences or audience segmentation derived from Platform Data or provided by affiliates, clients, or third parties, such as individual profiles, preferences, characteristics, and behaviors. -
Information about ads served, viewed or clicked on , including the type of ad, where the ad was served, whether you clicked on it and whether you visited the advertiser’s website or downloaded the advertiser’s app. -
Information about your internet service including information about which internet service provider is used by you. -
Hashed email addresses (or other information derived from such). -
Sensitive personal data about you , collected from your device or provided by affiliates, clients, or third parties, including: -
Precise location data from your device or derived from your device’s IP address; -
Inferences or audience segmentation provided by affiliates and third parties, such as individual profiles, preferences, characteristics, or behaviors relating to your: -
Racial or ethnic origin; -
Religious or philosophical beliefs; -
Union membership; -
Health; or -
Sex life or sexual orientation.
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The sources from which Xandr collects platform data and other information and the process for that collection
Cookies and other online tracking technology
Other information
Our affiliates
Other companies
How we use the information we collect
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For our legitimate business interests to provide services to advertisers and owners of Digital Properties, including providing and operating our services which includes: -
Compiling statistics about the advertising transactions occurring through our Platform and conducting research and development for our own internal business purposes, such as analyzing campaign forecasts and conducting machine learning to help our clients improve their sales of ad space and delivery of ads to you -
Analyzing and reporting on campaign and ad performance, such as reporting to advertisers about when and how you have been exposed to ads or clicked on ads, and reporting to Digital Properties information about when and how ads were shown on their Digital Properties and whether they were clicked on -
Investigating, protecting against and deterring malicious activity, fake traffic or fraudulent, unauthorized or illegal activity on the Platform and on the internet -
Detecting and removing errors in systems
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Hands-on help
Using Platform Data for the following advertising-related purposes
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Interest-Based or Targeted Advertising: Using Platform Data and third party provided data to infer your demographic characteristics, what you may be interested in, or other relevant traits, and to serve ads to you based on this information. We and our clients may also use Platform Data to create interest profiles and demographic-related profiles about you. -
Frequency Capping: Limiting the number of times you see an ad so you don’t see the same ad or type of ad too many times -
Showing Ads in Sequence: Showing you ads in a particular order to provide a better user experience -
Geo-Targeting: Customizing ads shown to you based on your current or prior location -
Contextual Ads: Showing ads to you based on the content you are viewing -
Ad Measurement: Understanding how users respond to ads (e.g., clicking on the ad, visiting an advertiser’s website, and downloading an advertiser’s app) -
Aggregated Statistics: Reporting aggregated statistics regarding, for example, the effectiveness of online advertising campaigns -
Cross-Device Mapping: Enabling Cross-Device Mapping (grouping the devices that are likely owned by an individual or household) in order to serve or measure advertising on related devices on behalf of our clients.
How and why we disclose to third parties the information we collect
Clients and third-party providers
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When our clients integrate our technology in order to show you ads and enable us to collect your data, other than for the reasons noted in this section below, such sharing of that data is determined by the Digital Property . -
We share information with advertisers and third-party providers in accordance with the Digital Property’s instructions so that they can decide whether to bid on ad inventory or serve an advertisement and choose the best ad for you using their data and our and our partners’ technology. -
This shared information may also be used to create or enhance demographic and interest-based segments or profiles to help our clients choose the best ad for you -
These advertisers and third-party providers may use the information we provide to improve their products and services for use by us and others across the broader online advertising ecosystem (e.g. your Device Identifier may be used to improve fraud detection services).
Service providers (including data centers, hosting providers, anti-fraud, technology and security providers)
Legal rights and compliance with law
Affiliates
Business transfers
Aggregated data
Your choices and rights
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Request access and obtain a copy of your data; -
To request correction of your data; -
Subject to some specific legal reasons where we may need to retain data, to request that your data be deleted or erased; -
To opt out of the sale or sharing (also known as targeted advertising) of your data to third parties; -
To control our processing of your sensitive personal data; -
If applicable, to enforce your right to data portability; -
To object to the processing of your data in certain circumstances; -
Not be discriminated against for exercising your rights with respect to your data.
Opt-out of interest-based advertising
WEB BROWSERS
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Blocked cookies : The opt out cookie may not work if your browser is configured to block third-party cookies. -
Deleting or protecting opt outs : If you delete your cookies, you will need to opt out again. There are browser plugins to help you preserve your opt out cookies. For more information, please visit https://www.aboutads.info/PMC . -
Only this browser : The opt out only applies to the browser profile in which you set it. For example, if you set the opt out while using Firefox, but then use Chrome, the opt out will not be active in Chrome. To opt out in Chrome, you will need to repeat the opt out process. This is because the cookies cannot be read between different browsers or browser profiles. -
The opt out does not block or delete cookies : It also does not prevent the use of cookies or other technologies for purposes other than selecting ads based on your interests as inferred by your online behavior. If you opt out, data may still be collected about your web browsing activities and you will still see advertising. Ads may be selected, for example, based on the content of the web page in which they are shown. If you wish to block or delete cookies altogether, you can use web browser settings to do so.
MOBILE APPS
LOCATION DATA
TELEVISIONS
Access correction and deletion rights
We don’t mind if you exercise your data rights
Consumers under 16 years old
Industry self-regulation
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US: networkadvertising.org and www.aboutads.info -
EU: youronlinechoices.com -
Canada: youradchoices.ca
Our global operations
California Consumer Privacy Rights
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For employee related information related requests, please direct your requests to the Microsoft.com privacy policy. -
For business to business information, such as personal data related to your role in another company that Xandr may have access to, please see below for more information. Additionally, you may use the request mechanisms and instructions provided in this Xandr Platform Policy to enable your requests.
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Categories of California PI we collect -
Categories of sources of California PI -
Our business and commercial purposes for collecting and using California PI -
Categories of California PI we have disclosed to third parties -
Categories of third parties to whom we disclosed California PI
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Categories of California PI “sold” or “shared” (as defined by the CPRA) and types of recipients of such data -
Disclosures relating to business contact California PI -
Information concerning your rights to access, correct, and delete your California PI -
Information regarding your right to opt-out of the “sale” and “sharing” of your California PI and processing of sensitive California PI
Personal information “sold” or “shared”
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Identifiers, such as IP address and online identifiers. -
Internet or other electronic network activity, such as browsing history, search history, and information regarding your interaction with a website, app, or advertisement. -
Inferences drawn from demographic information, internet browsing history, or other personal data used to create a profile about you. -
Geolocation data. -
The following potentially sensitive personal information: -
Precise location data. -
Information revealing racial or ethnic origin, religious or philosophical beliefs, or union membership. -
Information concerning sex life or sexual orientation. -
Information relating to health.
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The following California PI regarding business contacts (as further described below): -
Identifiers, such as name, email address, and online identifiers. -
Professional information.
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Analytics and measurement providers. -
Companies involved in marketing and advertising. -
Xandr affiliates, including former affiliates prior to the Microsoft acquisition.
Business contact personal information
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Identifiers, such as real name, alias, email address, online identifiers, and IP address. -
Commercial information, including services obtained from Xandr. -
Professional information. -
Sensitive personal information, including platform account login credentials.
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Directly from you – such as contact and billing info and customer service interactions. -
Generated by your use of our services – such as technical and usage information. -
Other companies – such as vendors and marketing firms. -
Publicly available sources – such as public records.
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Perform services on behalf of the business, such providing our products and services, customer service, processing or fulfilling orders, and processing payments. -
Deliver marketing and advertising. -
Internal research, analytics, and development – e.g., user-preference analytics. -
Protect and enforce our agreements and property rights. -
Comply with court orders, legal processes, or respond to regulatory or other similar requests.
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Identifiers, such as real name, alias, email address, online identifiers, and IP address. -
Commercial information, including services obtained from Xandr. -
Professional or employment related information. -
Sensitive personal information, including platform account login credentials.
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Product and services delivery companies. -
Marketing services companies. -
Cloud storage companies. -
Billing and payment processing companies. -
Analytics companies.
Your right to access, correct, and delete information collected and shared
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The categories and specific pieces of your California PI that we’ve collected. -
The categories of sources from which your California PI was collected. -
The purposes for collecting, sharing, or selling your California PI. -
The categories of third parties with whom we shared your California PI.
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The categories of California PI we’ve shared or sold about you, the categories of third parties to whom we’ve shared or sold that California PI, and the category or categories of California PI shared or sold to each third party. -
The categories of California PI that we’ve disclosed to third parties for a business purpose, such as to those who provide services for us; the categories of third parties to whom we’ve disclosed that California PI; and the category or categories of California PI disclosed to each third party.
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Correct your inaccurate California PI. -
Delete your California PI.
Your right to ask us not to sell or share your California PI
Your right to opt-out of our processing of your sensitive California PI
Do-not-track signals
Authorized agents
California metrics
Other U.S. States Consumer Privacy Rights
Your right to access, correct, and delete information collected and shared
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The specific pieces of personal data that we’ve collected about you; -
The correction of inaccuracies you find in the personal data that we’ve collected; and -
The deletion of the personal data we’ve collected about you.
Your right to ask us not to sell your personal data or serve you targeted ads
Sensitive personal data processing
Other important information regarding Covered Consumers’ rights
Information for residents of European countries
Role of Xandr as a controller or processor
Legal basis for processing
Your rights
Data transfers
IAB Europe Transparency and Consent Framework
Questions or complaints
Information our clients and vendors collect
Google remarketing
Retention
Changes to this privacy policy
Contact us