Want to get more high-quality inquiries from foreign trade B2B independent stations? You've come to the right place

[Ben Note: The following is an abridged version, I suggest you read this more interesting complete article with pictures ]

Ben's characteristic is "expensive". People start websites with 30000 yuan, but he wants 200000 yuan.

What should I do with my money?

In 2022, my overall business profit will be considerable, so after buying all, I began to consider investing in business assets - marketing assets. At the beginning of the year, I set a budget for myself. This year, I will invest 300000 yuan in effective marketing activities. However, as a foreign trade practitioner, I did not consider Alibaba, Made in China and the construction companies all over the street from the very beginning. I am very clear that these companies cannot become my strategic partners because they have too many foreign trade companies to serve. The products and services of most site building companies are almost process oriented, which is more suitable for factory owners who do not understand Google SEO.

Meet Ben on the Internet

When I was worried about how to spend this money, I accidentally came to Ben's website Redbrick through Google search, which is a website that teaches foreign trade salesmen how to write development letters. After a while, I volunteered to pay 499 yuan to become a member.

Later, I was directed to another website of Ben - Si Liang. Siliang is another business of his. Its value proposition is "Let foreign trade B2B stand alone and transform more inquiries". I was impressed that after browsing this website for about 40 minutes, I took the initiative to pay more than 2000 yuan to open a paid course, because its content is too reasonable and valuable. His content deepened my understanding of website marketing, and there were even a few moments when I felt enlightened.

Transformation and upgrading of my understanding of Marketing

Before that, I paid much attention to search engine optimization (SEO), focusing on the ranking of search results and traffic. Ben's focus on providing services is not SEO, but something called CRO (Conversion Rate Optimization). To sum up, conversion rate is as important as traffic.

A long time ago, the "Master" who led me to build the website told me that inquiry=flow x conversion rate. But too many people focus on traffic, spend a lot of money and energy on SEO and Google Ads, but ignore the conversion rate.

Now let's think about why website companies like to talk about traffic, because traffic can be monitored. In contrast, the conversion rate is invisible. For example, when I was in junior high school, I sent messages to the girl I liked every night. I felt full of existence, but I didn't know that she secretly liked another boy.

Now, my understanding of foreign trade marketing can be summed up in this question: How can I impress a potential customer and make him think of you when he needs to?

The original copy of my homepage is A Leading Manufacturer of... with a bunch of photos of products. Now it's Empowering you with innovative magnet solutions and a picture of an airplane to create a grand atmosphere.

Later, I thought that with so many peers, every company can call itself a leading manufacturer for potential customers. Hard copy has no persuasiveness and memory. Having a unique value proposition is easier to remember.

Your success is the most convincing

There is another important reason to persuade yourself to pay "heavy money" to hand over the website promotion to Ben. Before contacting Ben himself, I paid him thousands of yuan just by browsing his website. I think the person who can do this for his website must have a greater probability to help me. Compared with those website companies that actively promote, Ben's output is valuable to me, and his website's marketing skills in the psychological level are also good. This fact makes me confident about the money I am going to spend. So we became partners.

Digression

Oh, yes. He let me have it“ Digital assets "This is a concept. Sometimes I think that this money is more useful than buying a car and Cartier.

I was attracted by the content of CRO since I accidentally went to your website 4liang.com in Micheng last year. Maybe some people can't bear to read because there are too many words, but I was so absorbed at that time, because all the content was very useful for me who wanted to build a website at that time!

Later, I added your personal WeChat. You helped me connect with the foreign trade B2B prefabrication station, and we went to the volunteer professor to roughly operate and build. Our art 0 foundation, from scratch, and content logic, your CRO electronic courses give us a lot of basic assistance!

Finally, the prototype of the website was completed, and many people said they didn't believe that it was our first time to build the website. Ha ha!

I came back years later because my knowledge was limited. I decisively launched a month long CRO accompany service, which is also very helpful! I have to praise your patience and professionalism. You will explain every change of the website background to us, and it must be a prerequisite for SEO. Not only that, in terms of background operations, you will basically make small videos and explain them to us, so that our artists can also modify them by themselves in the later stage, which we are very grateful for. Thank you for sharing with the professor. I hope we can get better and better in the future!

It was a chance to know Ben: in 2017, I saw a company's website was doing well, and the developer was Ben.

I got a further understanding of Ben from the website 4liang, and was impressed by Ben's professionalism and professionalism, Ben always listens carefully to the needs and concerns from the perspective of users, provides his own professional suggestions, patiently and tirelessly solves various problems we put forward, and encourages and guides us to think about and solve related problems from the root. After several years of cooperation, we have become long-term partners. We also realized how important it is to have a professional and reliable partner!

Ben's website has a magic power that makes people naturally read after opening it. The website always tells things from the perspective of users, explains users' questions in appropriate places, dispels users' concerns, and really solves problems for users. I think Ben may have studied psychology 🙂

I agree with Ben's saying that "websites are our digital assets", which is worth our long-term and serious operation. We are lucky to have partners like Ben! I hope Ben can provide more users with unique value!

Let me start off by saying, if you are still deciding whether to work with 4liang or not, I can assure you that choosing to work with Ben will likely be one of the best marketing decisions you make for your business. Our website speaks for his talent and professional skills. Needless to say we are extremely pleased with the result. What I want to share with you is that his work ethic and attitude is also more than outstanding. I don’ t think Ben is a workaholic but he always responds very quickly despite the time difference between us. When he is travelling, he always inform us ahead of time, so we can make plans accordingly. He always delivers, meets timelines. He understands and respects our vision and makes what’s in our head way better in reality. As a entrepreneur, he truly cares about his clients, super passionate about his job and take pride in his work. We enjoyed working with Ben and is looking forward to have a long term working relationship with him for maintaining and further developing our website!

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Let me put it this way. If you are still deciding whether to hire 42 liang to work for you, I can tell you with great certainty that choosing 42 liang may be one of the most correct decisions your company makes in marketing. Our website is a good illustration of his outstanding talents and professional standards. I don't need to say how satisfied we are with the final result. What I want to share here is that his professional ethics and work attitude are very outstanding. I don't think Fang Yong is a workaholic, but even in the case of jet lag, he can still reply to us very quickly. When he travels, he always tells us in advance, so that we can make corresponding arrangements. He always delivers the promised work and progress on time. He understands and respects our vision, and the final product is much better than the idea in our minds. As an entrepreneur, he really cares about his customers, loves his work, and is proud of the final website. We enjoy the cooperation with Fang Yong very much, and look forward to a longer cooperation relationship in the maintenance and development of our website!