In 2002, a trip made JOJO LIU met Italy by chance, the palace of fashion, so that she smelled different entrepreneurial inspiration with keen artistic thinking. She is well aware of the need to continue the traditional Chinese art aesthetics, and believes that there is no generation gap between fashion and the times. She believes that only by adopting the traditional Chinese culture aesthetics and combining fashion trend art can we create a unique brand spirit. Because of this, JOJO. LIU founded JOJO children's clothing after returning home, hoping to accumulate and transmit oriental culture through clothing, run through fashion trend elements, and create an international and grand modern Chinese children's fashion style.

In making clothes, the most important thing is not to blindly pursue novelty style, but to know how to choose the golden mean. Let JOJO LIU is proud of the extensive and profound traditional Chinese culture, and skillfully integrates the oriental elements into the product design, respects the modern people's desire and recognition for fashion, and leads a free, independent and culturally rich way of life for children through clothing. Children can be brave to show their bright and clean power, reveal their personality, and express themselves, And has a distinct growth proposition and attitude to life.