The Valentine's Day, which is scheduled for the Spring Festival holiday, allows young couples to buy Valentine's Day gifts for their loved ones in advance while buying "New Year's goods". With the same diamonds and certificates, the mall is popular because of its price advantage of half of that of traditional shopping malls. Especially for the Valentine's Day market, the mall has prepared thousands of beautiful diamonds, which are more popular among citizens
The price is half as low as that of online diamond purchase
On the eve of the Spring Festival, Xiao Lin, who worked in a German funded enterprise, decided to buy a diamond necklace for his girlfriend as a gift for Valentine's Day. A few days ago, he looked at a 1.1 carat diamond ring in a large shopping mall in Xinjiekou, Nanjing. When he saw the price, it was 125000 yuan, totally exceeding his budget
With the recommendation of a friend, he logged into a diamond online shopping mall called "eCla", which is much cheaper than big shopping malls and jewelry stores
Coincidentally, a book was not written. He saw a 1.1 carat net diamond ring in the online store. The clarity, color and style of the diamond were almost the same as those he had seen in the mall before, but the price tag was only 51200 yuan, which saved more than half of the cost. It was much cheaper. Xiao Lin immediately placed an order
Like Xiao Lin, there are not a few people who rush to buy Valentine's Day gifts before the Spring Festival. Yesterday afternoon, despite the "cold after snow", the outdoor temperature dropped to a lower level this year, but the eKla Nanjing International Trade Experience Store was warm as spring, and young couples buying diamonds crowded the store
At the scene, we saw that the customer consultants in the shop were very busy. Four customer consultants introduced products to the customers, two customer consultants were busy wrapping gifts for the customers, and the sales hotline kept ringing
Mr. Zhang, who selected diamonds for his wife at the counter, bought three at one go. Previously, he was a brand customer of an old local brand of jewelry. Before Ekla entered Nanjing, he did not know what "online shopping" was, let alone buying diamonds online
Xiao Shi, a customer consultant, said that in the past month, the market for the Spring Festival and Valentine's Day has been launched in advance, which has brought diamond sales to a climax. Compared with last December, the sales volume has quadrupled
Unconditional return of service Great mall with good service
Some people used to think that online diamond shopping could not catch up with big shopping malls with good service and high reputation. Some insiders also think that this is a great advantage of big shopping malls, but this view is not new now. Service is no longer the magic weapon of big shopping malls
Recently, Mr. Wang spent 70000 yuan to buy a diamond pendant for his wife in eCla, but his wife thought that he should buy it again after a period of time and asked him to return it. According to the consumption law, there is no quality problem in the purchase of goods, and there is no precedent for returning them for this reason in the jewelry industry. But when Mr. Wang held the idea of trying to negotiate with the online store, he was surprised, The online store quickly sent a commissioner to deal with it. Three days later, 70000 yuan of payment for goods was returned to his account
Recently, despite the increase in sales, eCla's service is more considerate and considerate. It is understood that the "Warm Quartet" service is launched for Valentine's Day: all products are mailed free of charge; Return all goods unconditionally within 15 days; The online store will unconditionally keep the order for 15 days for free for the subscriber to order e-chara diamonds, and FedEx will deliver them to the door
Diamond Romantic Valentine's Day E carat with thousands of beautiful diamonds
In addition to price and service advantages, Ekla also customized the "Golden" Love Centennial Series diamond jewelry for the Valentine's Day market, including nearly 1000 new products such as diamond rings, diamond pendants, earrings, etc
The design concept of "gold" love for a hundred years mainly comes from a moving love story "Four Hundred Years of Amazing Love" in Europe. The diamond decoration takes the classic integration of platinum and diamonds as the concept, reflects the light of diamonds with the soft contour of platinum, highlights the brilliance of diamonds, and also enables a beautiful marriage with the blessing of "gold" love for a hundred years to go forever
